Cannot get image to display in HTML View

Cannot get image to display in HTML View

I cannot get the image to display in a html view...

https://creator.zoho.com/crocked/receipt-application/view-perma/Print/thisID=740075000000264747

This is what I'm trying to use, but it just displays a box with "image" in it.
  1. <img src="https://creatorexport.zoho.com/DownloadFile.do?filepath=/ZFS1309176687906_Amato_Image.png&sharedBy=crocked&appLinkName=receipt-application&viewlinkname=Picture_View"/>
Can someone help?

Damien.