Getting login prompt on published page with embedded report

Getting login prompt on published page with embedded report

I have a page with a report embedded in it using the "Embded Form/Report" option in script builder. When I publish the page and access it using the permalink, I can see all the page contents but the report area prompts for login.

Is there a way to avoid this login prompt? I do not want to use the widget option as it will create an iframe on the page, I prefer embedding it as a div using embed report option.

Any pointers on this will be of tremendous help. Thanks