How Do I Add a Filter to a Public (Permalink) Report URL

I have a public URL (permalink) where I am exporting as a xls. How do I add criteria to the export link?

http://creatorexport.zoho.com/<username>/<app name>/xls/<report_name>/NSSrKNu5hhjZCQDDmEFmg6DkD4JGSR97HPSEGrgY0pVW<crazy_permalinkCode>/&Neighborhood_Associations.Active='false'

But this does not work. I can use that exact critera in a non-permalink and it works fine.

Can someone help with the structure? I cannot seem to get it right.