Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone

Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone

Hello Everyone,

We are excited to unveil phase one of a powerful enhancement to CRM for Everyone - Connected Records, available only in CRM's Nextgen UI.

With CRM for Everyone, businesses can onboard all customer-facing teams onto the CRM platform to provide the best services for their customers. Teams work in their own designated spaces on the platform, and more often than not, business context gets lost as tasks transition from one team to another. To address this challenge, we have introduced Connected Records, a powerful feature that will help multiple teams coordinate seamlessly. Connected records enable teams to focus on their processes while the CRM handles coordination, delivering the right customer context to the right team at the right time.

So what are connected records? 

Connected records help users link records between two modules. This feature helps improve coordination across teams and eliminate the need to rely on email and chat for task coordination. 

Whether it's linking a deal to a product demo request and then linking the same deal to an onboarding request when the deal is closed won or linking a deal directly to a contract request or to a customer advocacy request if the onboarding is successful, this feature ensures all teams have the right context at the right time to execute their work. (See image below)


From the above image, we can understand that the connection for each record will differ depending on the specific task or use case, making it unique to that record.

How can you create connected records?

You can create connected records in two ways :
  • Manual creation : Create connected records manually from within an organization module linking it to a record in the team module or from within a team module linking it to another team module.

    For instance, we can create a product demo record in the pre-sale team module directly from a new deal in the deals module or create a customer advocacy record in the advocacy team modules directly from an onboarding record in the onboarding team module.

  • Auto-connect records using workflows : When you have a clear outline of the various steps in your sales process, you can connect records from one step to another automatically using a workflow rule.

    For instance, we can automatically create an onboarding record in the onboarding team module when the deal stage is marked as closed won or create a win/loss analysis record in the marketing team module when the deal stage is marked as closed lost. This will help maintain continuity between the two steps and also provide the teams working on these records at both steps with clear customer context.      

What else do connected records offer? 

With connected records, requesters can raise requests from any module instead of navigating to the My Requests tab every time.
When records are linked between two modules, users can use public fields to display record details to team members who are not part of the module, so essential information is available for those members to complete their process efficiently. 

Use Case: Managing a Deal in CRM with Connected Records  

A prospect has inquired about a product for their business, leading to the creation of a deal record named Zylker Deal in the CRM system. To ensure the deal progresses smoothly and is closed successfully, multiple teams need to collaborate and access relevant data to execute their processes for this deal. Imagine the number of emails or chat messages required to coordinate this process across teams. This is precisely where connected records come into play.

With connected records, the Zylker deal record can be connected across various modules managed by different teams within the CRM platform, enabling the deal to be closed successfully. This eliminates the need to rely on emails and chats, providing a seamless way to link and share critical information across teams.

Let's see how this can be done:

Step 1 : Linking the Deal to the Case Study Module

The first step involves connecting the Zylker Deal record with the Case Study module managed by the Marketing team. This allows the sales team to access the relevant case study to persuade the prospect and strengthen their decision to purchase the product.

The sales executive can manually create a connected record from the Zylker Deal record of the Deal module directly to the Case Study module. Thereby, requesting the marketing team for a relevant case study and creating a connection from an org module to a team module.


Step 2 : Connecting the deal record to the Demo Module

If the prospect is convinced and is moved to the second step, they will require a demo of the product. So, the deal record can be linked to the Demo module managed by the Pre-sales team.

The sales executive can manually create a connected record from the Zylker  deal record from the Deals Module directly to the Demo module. Thereby raising a request to the Pre-sales team to conduct a demo for the prospect and creating a connection between two team modules.



From Step 1 and Step 2, we understand that each record's connection will be different. They will differ on a record level based on the use case or task at hand. Connected records will achieve connections between org modules and team modules or between two team modules.  

Step 3 : Onboarding After the Deal is Closed (Won)

The prospect likes the demo and decides to purchase the product. Once the Zylker Deal is successfully closed as won, the deal record can be linked to the Onboarding module managed by the onboarding team. This facilitates the transition from sales to onboarding, and most often, manually creating an onboarding request for every record that reaches the Deal won stage can be time-consuming and repetitive for the sales team. So they can simply automate this process.

This can be done by setting up a workflow rule to automatically connect records from one module to another. So the sales executive can set up a workflow rule saying whenever a new record is created with the deal won stage, create a new connected record in the onboarding team module, thus automatically raising a request to assist the customer in setting up their account.


Thus, when you know your sales pipeline, you can create a connected record from within a workflow to link a record from one step to the next.

Step 4 : Linking to the Training Team for Ongoing Assistance

Finally, after the customer completes the onboarding process, they can choose to receive training to use the product efficiently. So the Zylker deal record can be connected to the Training module managed by the Training team.

Here, the sales executive being assigned as the requester for the Training team can raise a request directly from the Zylker Deal record of the Deals module to the Training module instead of navigating to his My Request tab to do so. This step ensures that the customer receives proper guidance in using the product’s features through training sessions, enhancing their overall experience and satisfaction.

Why is connected records more suitable than a lookup relation?

One may argue that linking of modules can be achieved by a lookup relation as well. However, the key difference between a Look-up and Connected Record relationship is flexibility. Connected Records are dynamic and flexible and can link any two modules anytime, whereas Look-up relationships are not dynamic and should be configured by the admin during the CRM configuration.  


We hope this new enhancement brings you as much excitement as it does to us, and that your work is simplified as you navigate through the new version of CRM. Please reach out to us in the comments below if you have questions about this enhancement.


 

    • Recent Topics

    • Tax Deductible Donations to a Charity Organisation

      For Australia, what's the best/proper method for entering an expense that is a tax deductible donation to a charitable organisation. And thus is appears correctly in Accounts and BAS as a GST payable deduction?

    • Enhancing Zia's service with better contextual responses and article generation

      Hello everyone, We are enhancing Zia's Generative AI service to make your support experience smarter. Here's how: Increased accuracy with Qwen One of the key challenges in AI is delivering responses that are both contextually accurate and empathetic while

    • Simultaneous use of WhatsApp Account in SalesIQ and ZohoDesk

      Hi, We have only one number registered in Meta, it's possible use same account for two apps? All times here we try is stopping in SalesIQ. Regards,

    • External lookup fields to synchronise with Analytics

      Hello. I suggest adding external lookup custom fields to the Zoho Analytics integration settings. Currently, these types of fields are not available for synchronisation, so they cannot be used to generate reports with related tables in Analytics. Thank

    • Can we create Sprint with tasks from Multiple projects?

      Hi Team, We were using Zoho Sprints for quite sometime. Currently we have started the process of Sprint method. We couldnt create the active sprint board with the tasks from multiple projects. I would like to know whether this is possible or Any timeline

    • We should have an option to Toggle Off KB Article Links in AI Answer Bot Replies

      Hi everyone, I'm creating this topic to share a feature idea that I think would improve the customer experience when using the AI Answer Bot for self-service. The Current Behavior (The Problem) Currently, when the AI Answer Bot generates a summary or

    • Boot Loop After Removing Service from Client via Admin

      We have multiple laptops experiencing a boot loop / unable to login after the Zoho Remote service was removed from their machine remotely via the desktop client. The Windows sign-in screen is not available, and users are unable to login. This seems like

    • Request Backend Correction — Domains Mapped to Same Help Center (Multi-Brand Setup Failure)

      Hello Zoho Desk Support Team, I need assistance correcting a domain-to-brand mapping issue in our Zoho Desk instance (The Blue Ribbon Project). Both of our verified domains currently point to the same Help Center instead of separate brand portals. Current

    • is there any option to enable the participants interact - can write on the screen, while the screen is shared by the host?

      this is most expected features - for teaching children. is there any option to enable the participants interact - can write on the screen, while the screen is shared by the host?

    • How to disable the Login button in Desk Helpcenter

      Hey there, I'm testing out whether the help center within Zoho Desk could replace our existing Customer FAQ. I tried to customize the themes for the public help center frontend, but stumbled across the login button in the navigation bar. Is there any

    • Very long loading times | bad performance [ZOHO DC: EU]

      Hello there, we have recently noticed that the loading times have become extremely long when retrieving tickets and ticket details. For example, I open any ticket and get the following view. The subject and standard information (ticket owner, status etc.)

    • Client Portal ZOHO ONE

      Dear Zoho one is fantastic option for companies but it seems to me that it is still an aggregation of aps let me explain I have zoho books with client portal so client access their invoice then I have zoho project with client portal so they can access their project but not their invoice without another URL another LOGIN Are you planning in creating a beautiful UI portal for client so we can control access to client in one location to multiple aps at least unify project and invoice aps that would

    • Introducing the locking option for CRM records

      Last modified on 06/04/2023: Record locking option in CRM is now available for all Zoho CRM users in all DCs. Note that it was an early access feature available only upon request. Hello All, Hope you're doing well! We're thrilled to introduce our latest

    • Create custom rollup summary fields in Zoho CRM

      Hello everyone, In Zoho CRM, rollup summary fields have been essential tools for summarizing data across related records and enabling users to gain quick insights without having to jump across modules. Previously, only predefined summary functions were

    • Remembrance Day to Remember – Recalling Values

      The phrase “at the eleventh hour” refers to the 11th hour of the 11th day of the 11th month in 1918, when the hostilities of World War I came to an end—but it still holds meaning today. Remembrance Day (Veterans Day in the US) is observed on November

    • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

      Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

    • Subforms in stateless forms

      I think the title says it all. We need to be able to add subforms to stateless forms. Currently the only workaround is to create a Form and delete each record upon submission of the form. I need to build an interface to update our inventory. Basically

    • Paste issues in ZOHO crm notes

      Hi, since a week or so I have issues with the paste function in ZOHO CRM. I use "notes" to copy paste texts from Outlook emails and since a week or so, the pasting doesnt function as it should: some text just disappears and it gives a lot of empty lines/enters.....

    • Standard Payment Term is not pulled from account to quotation

      Hey Team There seems to be something off. I do have "Net 30" as my default payment term in Zoho Books for my customers. If, from the customer overview or quote section, I create a new Quotation, the payment terms field stays blank and doesn't get the

    • Zoho Analytics Export API

      Hi Team, I’m working on some integration tasks and wanted to confirm if it’s possible to retrieve a Zoho Analytics table as JSON data using a Deluge script. I’ve already stored my custom data from multiple sources and combined it into a single source.

    • Best way to display complex Bookings Consultation Descriptions on Zoho Site?

      I am a new user so apologies if this has been asked before. I couldn't find any answers in the forum. We offer 18 complex Consultations to our subscribers. Our current platform lets me put detail on these Consultations thoroughly (200-300 words) during

    • Gmail is ramping up its email sender policy as of November 2025

      Hello marketers, As you may be aware, Gmail introduced a guideline for bulk senders starting February 2024. If not, here's a quick refresher straight from Google: After this policy was announced first in 2023 and soft-implemented in February 2024, we

    • Modifying iframe data of Zoho booking iframe

      Hello, I have integrated a Zoho Bookings embedded iframe into my website. Currently, I am pre-filling the booking form with default values as part of our process flow. However, I want to ensure that if an input field is already populated with a default

    • Zoho CRM Workflow and Function Backup Options

      Hi everyone! I have been able to make several backups of my CRM data and noticed that the Workflows and Functions are not included in these backups. To my knowledge, there is no backup feature for workflows and functions, which is problematic in of itself.

    • Enhance Sign CRM integration

      Hello all, I'm working on a custom Deluge script to enhance the integration between Zoho CRM and Sign by using a writer merge template for additional flexibility. I want to replicate the post-sign document integration that exists between CRM and Sign

    • YouTube Live streaming? how to? Zoom has this feature, built-in. Can't find it on zoho meetings.

      YouTube Live streaming? how to? Zoom has this feature, built-in. Can't find it on zoho meetings.

    • Is or will be possible to associate meeting transcription and summary, made by Zia, to meeting/contact/account record in CRM?

      Would be useful to keep context and track jobs, better if it will be auto

    • Zoho API to create ticket

      I'm developing an integration to create tickets via API, but, locally it works (send and recieve requests). In production it also works sending requests, but, my file don't recieve any response data. My URL is available in Zoho API Console and I have

    • Desk Field Not Showing in Analytics

      Hi there, I recently added a field to our Zoho Desk Ticket Information. I went and added the data retrospectively to the tickets. It is also marked as required, so all new tickets cannot be closed off without it being filled in. When I try to run a report

    • Export data using advanced export options and customizable settings

      Hello everyone, The user interface for exporting data has been revamped with updates to make data exports more flexible and efficient for users. These updates not only enhance usability but also bring advanced capabilities to help users extract precise

    • Retainer invoice in Zoho Finance modlue

      Hello, Is there a way of creating retainer invoices in the Zoho Finance module? If not can I request this is considered for future updates please.

    • Moving data from one pipeline to another

      Hey all, I've got some complex pipelines to build and I'd like to seperate them into seperate pipelines rather than have one mammoth one. If I create 2 pipelines, is there any easy way to use the output of Pipeline1 to be the input into Pipeline2? Or

    • How to export/find all deluge code.

      Hi, I have a large app wich contains several forms, reports, html views, I need to find thow my application if any contains specific word, I could find it manually by editing app and see on every section(field code, on succes, on load, etc) but I would like to do it faster. Is there a way to at least export it to a file the whole deluge code on my application?

    • Have Some Bugs in Zoho CRM Ask Zia Assistant

      Hi Support Team, I have found some bugs in Zoho CRM Ask Zia Feature Please Check below screenshot, insight option is showing twice i think its in early access that's why its have some bugs .

    • COD with Partial payment

      Two reasons why we need COD with partial payment option. 1) Since we deal heavy weight products our shipping costs are too high. If shipment is rejected by customer we incur huge loss. 2) Some competitors place fake orders with different names and return

    • Slicers are now available in Zoho Sheet—filter your data interactively

      At Zoho Sheet, we diligently track user requests and feedback. In line with this, based on extensive user requests, we've integrated Slicers to pivot tables and are delighted to announce its release. Slicers are interactive visual filters that have add,

    • Resizing a Record Template Background Inage

      Hi everyone, I have an issue which I can't seem to resolve: Basically, I'm designing a record template in certificate form. I've specified A5 landscape. I've set my background image the same dimensions with total pixels at 443,520. Whatever I try, when

    • Updated font library: New font styles and custom font options in Zoho Sheet

      Zoho Sheet's font library now supports 500+ font styles in 60+ languages! The updated font library is stacked with new font styles, and some of the previously available font styles have been replaced with equivalent options. There are two ways you can

    • Introducing Data Bars: Graphically represent changes in data within the cells

      Conditional formatting has helped millions of spreadsheet users analyze and highlight their data more efficiently. In addition to the classic rules, color scales, and icon sets available in Zoho Sheet, you can now apply Data Bars, a convenient method

    • Default Font Size in Desk

      How do I set my default font size in Desk? It takes me about 45 minutes to find the place to set it, then, when I sign out of Zoho and log back in, it's back to font 10 again. Seems like this would be simple, but like everything with Zoho, it's buried

    • Next Page