Introducing Zoho's own SMS gateway

Introducing Zoho's own SMS gateway


We're thrilled to announce the launch of our own SMS gateway feature within Zoho Marketing Automation! This new feature enables seamless SMS campaign management alongside your email marketing initiatives, providing a more integrated and efficient way to reach your audience.

Our SMS gateway currently supports Canada, India, and the US. For other countries, we continue to offer integrations with third-party services to ensure you can still run successful SMS campaigns globally.

In addition to this exciting development, we've implemented several enhancements to optimize your overall user experience.

Our latest updates aim to broaden the scope of our product and cater to businesses invested in both email and SMS marketing strategies. Here's how Zoho Marketing Automation is evolving to meet your needs.

What is an SMS gateway? 

An SMS gateway essentially acts as a bridge between your marketing platform and mobile networks. When you send an SMS campaign through a platform with its own gateway, messages travel directly from the platform to the recipient's phone without the involvement of a third party.

Here's why it matters:

  • Manage all your marketing efforts—including SMS campaigns—from a single platform to eliminate the need to juggle multiple tools or logins.

  • Improve your user experience by making it easier to create, track, and analyze the effectiveness of your SMS campaigns.

Power your SMS marketing with Zoho Marketing Automation

Zoho Marketing Automation enables its users to manage multiple channels, including email, SMS, and WhatsApp, all within a single platform. With SMS marketing, users can easily tailor their campaigns, deliver them at optimal times, and track their performance.

Here's a quick walkthrough of the features we offer:

Targeted SMS marketing: Organize your contacts into segments and send them hyper-personalized SMS campaigns.



Personalization: Leverage merge tags to design personalized SMS campaigns that build brand trust, enhanced with emojis for humor and links for a dynamic, interactive experience.



Deliver at the optimal time: Schedule messages to your audience and reach them at the right time to maximize the engagement of your SMS campaigns.



Diverse campaigns: Send appointment notes, event reminders, product launches, flash sale notifications effortlessly, and much more.



Automation: Instantly send SMS messages to leads based on their real-time actions and engage in hyper-sensitive promotions.



These updates underscore our commitment to providing a seamless and integrated marketing automation experience to empower businesses to engage their audiences effectively across multiple channels.

Contact numbers will be mapped to the mobile number field

Your contacts' numbers are crucial for running successful SMS campaigns. To ensure there's a single dedicated place to store and retrieve contact numbers, we've set the mobile number as the default field. This means users don't have to select a phone number during the SMS creation process.

Before: Multiple marketers import contact numbers into Zoho Marketing Automation, each using a different custom field without a standard field name. During every SMS creation process, they have to select each phone number manually.

Now: With the default mobile number field, all marketers store contact numbers in a single default field, making it much easier to identify and retrieve contact numbers.

Also, Zoho Marketing Automation ensures that email recipients have complete control over accepting or rejecting email campaigns through the unsubscribe option.

We’ve implemented similar best practices in the SMS campaign process with the introduction of an unsubscribe option for SMS messages. With this, contacts can easily opt out of receiving SMS communications. By adding an unsubscribe link to SMS campaigns, marketers can identify contacts who are not interested in their campaigns and send targeted messages only to those who are interested.

What's new with this gateway?

At Zoho, we're committed to upholding data integrity and complying with all regulations. To solidify this commitment, we adhere to 10DLC standards in the US and Canada and DLT standards in India when introducing our own SMS gateway. This enhances Zoho Marketing Automation by improving your marketing campaigns, maintaining a good reputation with your contacts, and strengthening customer engagement.

This system ensures businesses sending mass SMS messages use approved long codes, improves deliverability rates, and ensures your messages reach your intended audience.

Benefits of 10DLC registration

  • Registered long codes are less likely to be blocked by carriers.

  • Sending messages from verified numbers builds trust with customers.

  • 10DLC ensures users adhere to best practices for SMS marketing.

 

Top benefits of switching to Zoho's own SMS gateway

  • Instantly setup campaigns without any additional integration.

  • Superfast delivery.

  • Automate SMS communications using journeys with real-time action based triggers.

  • Cost-effective messaging

  • Detailed reporting with campaign metrics and credit-to-cost analysis

  • Supports latest compliance - 10 DLC and DLT


SMS pricing will be an add-on pricing model and will be available on all the subscription plans. You can see the detailed pricing over here.

Level up your marketing!


    • Sticky Posts

    • How to Add Users to your Organization in ZohoMail?

      A better clarity so you can create other users to start using Zoho Mail. You can directly Add Users from the Control Panel to your Organization. You can invite users with the existing email address. If the person (user) already uses ZohoCRM, then you can import users from Zoho CRM. You can also import them using a .csv file. (if you are planning to add them in Bulk)  In this topic, We will be discussing on how to Add and Invite users only.  The Import options are self explanatory. ____________________________________________________________________________________________________________

    • Recent Topics

    • New Features: Repeat Last Action, Insert Cut/Copied Rows/Columns and Hyperlink

      You might have noticed the constant updates to Zoho Sheet of late. Here are 3 more features that have been added to Zoho Sheet recently: F4 - Repeat Last Action Insert Cut/Copied Rows and Columns Insert Hyperlink Here is a screen cast demonstrating each of these features. Read further below to learn more about these new features. F4 - Repeat Last Action: You can now repeat the last action you made on your spreadsheet by using the keyboard shortcut, F4. It is quite handy and helps you get your work

    • Need help getting my mail on iPhone and Tablet

      I need to access my Zoho mail via the iPhone Mail app. I have entered the login name, password and the incoming and outgoing servers, which my Mail Settings page says are imappro.zoho.com and smtppro.zoho.com. The iPhone keeps saying it cannot authenticate.

    • Cliq iOS can't see shared screen

      Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards

    • Add an background image to an email template in CRM

      Hi all, We wants to put an background image behind all our email templates. Is there a way to import this thru html. If i put the option background image in <body style="background-image:...</body> and i look to the preview it shows our background, but

    • Is there a way to show contact emails in the Account?

      I know I can see the emails I have sent and received on a Contact detail view, but I want to be able to see all the emails that have been sent and received between all an Accounts Contacts on the Account Detail view. That way when I see the Account detail

    • How do I bulk archive my projects in ZOHO projects

      Hi, I want to archive 50 Projects in one go. Can you please help me out , How can I do this? Thanks kapil

    • Copy contents of File Upload Field into Workdrive

      Hello, I have set up our CRM so that a Workdrive folder is automatically created for each Deal via workflow, this adds the id of the folder into a dedicated field. We also have a field on each Deal called 'Approved Layout', which is a file upload field.

    • Kaizen #198: Using Client Script for Custom Validation in Blueprint

      Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.

    • Deleting a memorized email address

      How can I delete a memorized email address? Even though the address has been deleted from Contacts, Zoho mail still auto suggests the address when typing it into the TO field. Thanks!

    • Multiple Cover Letters

      We are using the staffing firm edition of Recruit and we have noticed that candidates cannot add more than one cover letter. This is a problem as they might be applying for multiple jobs on our career site and when we submit their application to a client,

    • Introducing Record Category in CRM: Group options to see record status at a glance.

      Release update: Currently available for CN, JP, and AU DCs (all paid editions). It will be made available to other DCs by mid-March. Hello everyone, We are pleased to introduce Record Category in Zoho CRM - a new capability where the user can get an overview

    • 553 Relaying disallowed. Invalid Domain - gzkcompany.ro

      Hi there, Can you please assist me in getting the right domain settings? I just renewed my domain subscription, after expired and i got error: 553 Relaying disallowed. Invalid Domain - gzkcompany.ro Zoho mail can receive emails, but its impossible to

    • Not able to receive emails for a while

      I am not able to receive emails for a while now.

    • Confirmation requested: eligibility and process to downgrade to Forever Free — tenant bigbanghawking.com

      Thank you for your reply. I am testing Zoho Mail from Brazil with the tenant bigbanghawking.com (endpoint: mail.zoho.com) and we are currently on the Premium trial that expires 21/01/2026. Before deciding whether to pay or cancel, I need written confirmation

    • Create Tasklist with Tasklist Template using API v3

      In the old API, we could mention the parameter 'task_template_id' when creating a tasklist via API to apply a tasklist template: https://www.zoho.com/projects/help/rest-api/tasklists-api.html#create-tasklist In API v3 there does not seem to be a way to

    • Zoho API v2.0 - get ALL users from ALL projects

      Hello,        I've been trying to work on an automatization project lately and I find it difficult to work with this strict structure. To be more explicit, if i would like to get all users participating in a project i would need to get all projects first.       Same thing with projects. If i want to get all projects, I would need to get all portals first.        The problem with this aproach is that it consumes a lot of time and resources.             I want to ask if there is another way of getting

    • [Webinar] Solving business challenges by transitioning to Zoho Writer from legacy tools

      Moving to Zoho Writer is a great way to consolidate your business tools and become more agile. With multiple accessibility modes, no-code automation, and extensive integration with business apps and content platforms, Zoho Writer helps solve your organization's

    • الموقع لا يقوم بالسداد

      السلام عليكم ورحمة الله وبركاته وبعد من أمس وانا احاول السداد للدومين YELLOWLIGHT ولا اتمكن من السداد اقوم بتعبئة جميع البيانات ولكن دون جدوى يطلع لى حدث خطأ ما

    • New in Office Integrator: Enhanced document navigation with captions and cross references

      Hi users, We're pleased to introduce captions, table of tables and figures, and cross-references in the document editor in Zoho Office Integrator. This allows you to structure documents efficiently and simplify document navigation for your readers from

    • Enhancements for Currencies in Zoho CRM: Automatic exchange rate updates, options to update record exchange rates, and more

      The multi-currency feature helps you track currencies region-wise. This can apply to Sales, CTC, or any other currency-related data. You can record amounts in a customer’s local currency, while the CRM automatically converts them to your home currency

    • Live Chat for user

      Hi everyone, I’m new to Zoho Creator and wanted to ask if it’s possible to add a live chat option for all logged-in portal users so they can chat internally. I’m trying to create a customer portal similar to a service desk, but for vehicle breakdowns,

    • Where Do I set 24h time format in Cliq?

      Where Do I set 24h time format? Thanks

    • New activity options for workflows

      Greetings, We are excited to announce the addition of two new dynamic actions to our workflow functionality: Create Event and Schedule Call. These actions have been thoughtfully designed to enhance your workflow processes and bring more efficiency to

    • 🎉 ¡Seguimos trayendo novedades a Español Zoho Community! 🎉 Confirmada la agenda y ubicación para los Workshops Certificados

      Si todavía no te has hecho con tu entrada para nuestros Workshops Certificados del próximo 26 y 27 de marzo o, por el contrario, estabas esperando que confirmáramos dónde los celebraremos, ¡este post es para ti! 📍¿Dónde nos vemos?📍 Nuestros Workshops

    • User is already present in another account error in assigning users to marketing automation

      Hello everyone Greeting, I had a problem in assigning user in marketing automation, when I try to add it I see this error: (User is already present in another account error) what should I do?

    • How do I get complete email addresses to show?

      I opened a free personal Zoho email account and am concerned that when I enter an email address in the "To", "CC", fields, it changes to a simple first name. This might work well for most people however I do need to see the actual email addresses showing

    • What's New in Zoho POS - January 2026

      Hello everyone, Welcome to Zoho POS’s monthly updates, where we share our latest feature updates, enhancements, events, and more. Let’s take a look at how January went. Sort and resolve conflicts Conflicts are issues that may arise when registers and

    • Removing Tables from HTML Inventory Templates - headers, footers and page number tags only?

      I'm a bit confused by the update that is coming to HTML Inventory Templates https://help.zoho.com/portal/en/kb/crm-nextgen/customize-crm-account/customizing-templates/articles/nextgen-update-your-html-inventory-templates-for-pdf-generator-upgrade It says

    • Outlook is blocking incoming mail

      Outlook is blocking all emails sent from the Zoho server. ERROR CODE :550 - 5.7.1 Unfortunately, messages from [136.143.169.51] weren't sent. Please contact your Internet service provider since part of their network is on our block list (S3150). It looks

    • Not receiving email from customers and suppliers

      I am getting error . most of the customers tell me not able to send me email please check i have attached screenshot

    • Create user

      Hello I want to create user, but i get this error Unusual activity detected from this IP. Please try again after some time.

    • File emails in Shared email folder

      Hi, I am unable to allow users to collaborate in Shared email folders: User 1 shares a folder let's say "SharedTopic" with full permissions Users 2 and 3 can see this folder but are unable to add emails to this folder or search in this folder. For example,

    • WhatsApp IM in Zoho Desk always routes to Admin instead of assigned agent

      Hello Zoho Experts, I connected WhatsApp IM to my Zoho Desk account. I only assigned my Customer Service (CS) agent to the WhatsApp channel, and I did NOT include Admin in this channel. However, every new WhatsApp conversation automatically gets assigned

    • Consolidated report for multi-organisation

      I'm hoping to see this feature to be available but couldn't locate in anywhere in the trial version. Is this supported? The main aim to go to ERP is to have visibility of the multi-organisation in once place. I'm hopeful for this.

    • Integrating Zoho Suite and apps more with Linux

      I just got introduced with Zoho just couple of months ago, and I've already planned to contribute to it, even though it's not an open-source software. Still I have found it's potential to beat the tech giants and still being respective towards data privacy

    • How to Switch from Outlook for Mac to Outlook for Windows

      The most often used file formats for users to manage crucial data are OLM and PST files. PST files keep a copy of data on the configured system from Outlook, while the OLM file contains the Mac Outlook data items, which are only accessible with Outlook

    • Zoho CRM for Everyone's NextGen UI Gets an Upgrade

      Hello Everyone We've made improvements to Zoho CRM for Everyone's Nextgen UI. These changes are the result of valuable feedback from you where we’ve focused on improving usability, providing wider screen space, and making navigation smoother so everything

    • Stop the Workarounds: We Need Native Multi-Step Forms

      After over 17 years of community requests, I'm hoping the Zoho team can finally address the lack of native multi-page form support in Zoho Creator. This has been one of the longest-standing feature requests in the community, with threads spanning nearly

    • Name autocomplete

      Hi, During searching emails the web tool does not always propose the auto-completion of the saved emails. As a result I either have to go to contacts and look up the exact email, or the exact full name including the middle name and any dots, which is

    • Are custom portals accessible on the Zoho learn smartphone app?

      In other words, can users external to my organisation, once signed up, use the app in the same way as internal users? Thanks

    • Next Page