Hello everyone!
Welcome back to another week of Kaizen!
Zoho CRM offers two API architectures for its users:
REST API and
GraphQL API. Each of these API architectures has its own strengths and ideal use cases. In this post, we will discuss the difference between REST API and GraphQL API.
REST APIs, or RESTful APIs, allow clients to interact with server resources using standard
HTTP methods such as GET, POST, PUT, PATCH, and DELETE. GraphQL is a query language that provides a more flexible and efficient way to access data and metadata within your Zoho CRM. Unlike REST APIs that return fixed datasets, GraphQL allows you to request specific resources, fields of the resources and relationships of the resources, reducing redundant data and streamlining your development process.
Endpoints
REST APIs access information through dedicated endpoints.
REST APIs: Multiple endpoints for different resources
In contrast, GraphQL APIs operate through a single endpoint. In Zoho CRM, it is {api-domain}/crm/graphql
GraphQL APIs: Single endpoint for different resourcesOver-fetching and under-fetching of data
REST APIs use Unique Resource Identifiers (URIs) for identifying resources. This approach allows clients to access specific data, but it can also lead to inefficiencies such as over-fetching or under-fetching of information. Over-fetching occurs when the client receives much more data than it requires. Under-fetching occurs when the client requires to send multiple requests to fetch all the data it requires.
In GraphQL APIs, the client controls the structure of the response by specifying the exact information they need. This enables the clients to have precise data control and avoids over-fetching and under-fetching of data. It fetches required data from different resources and provides it as a single resource.
Schema Introspection
GraphQL APIs have a schema that outlines the different types of data that can be queried in the server. This is like a blueprint for the API and serves as a contract between the server and client for data exchange. Refer to this post on
Interpreting Zoho CRM GraphQL schema for more details.
Editions supported
REST APIs are available across all versions of Zoho CRM, including trial versions. GraphQL APIs are supported for Enterprise, Zoho One Enterprise, CRM Plus and Ultimate edition orgs. Please note that GraphQL APIs are not available for trial edition of these editions.
Status Codes
Zoho CRM REST APIs return different status codes. Refer to this page on REST API
status code for more details.
Credits Consumption
API rate limiting is crucial to ensure fair resource distribution, maintain optimal service quality for all users, and safeguard our system from potential security threats.
Both Zoho CRM REST APIs and Zoho CRM GraphQL API calls are associated with credits. Number of credits consumed depends on the intensity of the API call.
Additionally, Zoho CRM REST APIs have Concurrency and Sub-concurrency limits. Concurrency limits the number of API calls that can be active at one time instance. It varies across different editions of Zoho CRM. For a few APIs that are more resource-intensive, there is an additional limit called sub-concurrency, The APIs that will fall under the sub-concurrency limit are
- Get Records with cvid or sort_by parameters
- Convert Lead
- Insert, Update, or Upsert records (when the record count is greater than 10)
- Send Mail
- Search records API invoked from function
- Query API
- Composite API
Sub-concurrency limit across different editions is 10.
In GraphQL APIs, we have different concepts called Complexity, and Depth. Query Complexity refers to the workload imposed on servers by a specific query. This complexity increases with the number of fields requested and the depth of the query structure. Query Depth refers to the nesting level of a field that is being queried. In Zoho CRM GraphQL APIs it is limited to seven.
Suitable scenarios for GraphQL APIs and REST APIs
Let’s explore a scenario - the case of Zylker Manufacturing, an industrial equipment manufacturer. Their sales team uses Zoho CRM to enhance their sales operations and manage customer relationships effectively. Meanwhile, their sales support team relies on a legacy system to oversee their activities.
The support team needs to retrieve comprehensive information about one account and its associated contacts to track all support tickets related to that account. They also need associated deals of the account for contextual information.
With GraphQL APIs they can use a single API call to fetch all required information to create a unified view. The below query fetches specific data related to Accounts and their Contacts and Deals, as well as metadata about the fields in the Accounts , Contacts and Deals modules.
{ Records { Accounts(where: { Account_Name: { like: "%King%" } }) { _data { Account_Name { value } Contacts__r { _data { Email { value } Full_Name { value } } } Deals__r { _data { Expected_Revenue { value } Deal_Name { value } Stage { value } } } } } } account_meta: Meta { Modules(filter: { api_name: "Accounts" }) { _data { plural_label id api_name module_name description singular_label fields(filter: { api_names: "Account_Name" }) { _data { id api_name display_label json_type data_type } } } } } contact_meta: Meta { Modules(filter: { api_name: "Contacts" }) { _data { plural_label id api_name module_name description singular_label fields(filter: { api_names: ["Email", "Full_Name"] }) { _data { id api_name display_label json_type data_type } } } } } deals_meta: Meta { Modules(filter: { api_name: "Deals" }) { _data { plural_label id api_name module_name description singular_label fields(filter: { api_names: ["Expected_Revenue", "Deal_Name", "Stage"] }) { _data { id api_name display_label json_type data_type } } } } } }
|
Using REST APIs in this scenario will require multiple API calls to the following APIs
- Query API
- Related Records API
- Modules meta API, and
- Fields meta API.
We had explored another scenario involving Zylker Manufacturing in detail in an earlier Kaizen post where their sales support team needed the below details from Zoho CRM
- details of the contact, such as email, phone, and Account details
- details of the ongoing deals of the contact, including potential revenue and stages.
GraphQL APIs are beneficial in these cases as they can fetch the required data in a single data query.
Conversely, in simpler use cases, REST APIs may be more suitable. Let’s examine a second scenario involving an inventory management system. Zenith Products needs to manage its product catalog. The inventory management system requires the ability to:
- Fetch Details of a Single Product
- Fetch Details of Multiple Products
- Update Product Information
Each product can be accessed via a unique URL (endpoint), allowing for straightforward requests. For example:
- To fetch a single product: GET /crm/{version}/products/{product_id}
- To fetch multiple products: GET /crm/{version}/products
- To update a product: PUT /crm/{version}/products/{product_id}
In such cases, REST APIs are preferred due to their simplicity.
Note
Currently, Zoho CRM GraphQL APIs only support queries. Queries allow you to fetch data from the server.
You can choose to use Zoho CRM REST APIs or GraphQL APIs depending on the specific need of your application. REST APIs are suitable for straightforward data retrieval needs whereas GraphQL is useful in situations involving complex queries and need precise data control.
We hope you found this post useful. Stay tuned for more insights in our upcoming Kaizen posts!

More enhancements in the
COQL API are now live in Zoho CRM API Version 7. Check out the
V7 Changelog for detailed information on these updates.
Cheers!
Mable
Recent Topics
Issue with Save & Share Link – Works for Others but Not Creator
I’ve enabled the "Save and Share" feature in Zoho Forms, and it works correctly for all users accessing the public link—except for me (the form creator). Issue Details: When I save and share the link, recipients see a “no permission” error. The form is
Save the pdf report from a registration form in a Folder
Through Zoho Forms I created a registration form with quite a lot of rules to handle different variables (TEAM types, payment in installments, etc.), and the result is pretty good. The automatic PDF that is sent to the respondent upon submission is already
zoho forms integration to zoho work drive
Scenario: A user fills out a Zoho Form, entering details such as email, mobile number, and other required information, and uploads supporting documents like PAN, Aadhaar, etc. Upon submission, the data is available in Zoho Forms Reports. Requirement:
Zoho Forms to Zoho CRM Integration failed - can I restart it?
The integration of Zoho Form to Zoho CRM has failed. Is there a way for me to restart it for the impacted entry?
insert an equation, but in document, it shows an image not available.
I'm new to Zoho writer and used Zoho writer in desktop app version . When I inserted an equation, I got an image not available sign. Any help is appreciated. Thanks, Charles
Zoho Desk Android app update - Swipe action customization
Hello everyone! We have brought in support for the swipe action customization in latest version(v2.9.13) of the Zoho Desk Android app update, enabling you to configure left and right swipe gestures on tickets to carry out the actions swiftly without opening
Import KB template OR Export template for zoho desk?
Greetings. Can you tell me if there is a way to get an EXPORT of my KB articles? OR is there a template you supply for importing KB articles into my zoho desk? I am looking for a method of understanding what fields can be imported, and what their possible
XML format to import knowledgebase into Zoho Desk
Hi, We just started to use Zoho Desk and want to import our knowledgebase from our old support system (Freshdesk) to Zoho Desk. Can anyone give us information about the format of xml file to import? There is no explanation on the related page.
Zoho Desk integration with Power BI
Hi, I want to be able to create a Power BI report which has live updates of ticket data from zoho desk, is this possile at all? Thanks Jack
Arranging Ticket Templates
Is there any way to arrange our ticket templates? It doesn't look very organised when it's just arranged according to when they were created. We want the list to look more organised, by arranging/grouping them by topics, or even just by alphabetical
What they mean with "Portal"?
I just downloaded this app to take my personal notes on digital art studio because it seemed to me the most comfortable app to do it, I use it very often, what do they mean by “no activity on your portal”? I have about 1 year of work here and I don't
Inactive User Auto Response
We use Zoho One, and we have a couple employees that are no longer with us, but people are still attempting to email them. I'd like an autoresponder to let them no the person is no longer here, and how they can reach us going forward. I saw a similar
favorites no longer listed
Hello, I can no longer navigate to my Favorites from the pulldown at the top of my grid view (see attached screenshot). I wasn't able to find it anywhere! Please help me display my Favorites. Thank you!
Notecards Disappeared
Got a new phone. Downloaded and signed in Zoho Notebook. Not finding the Note cards. Just Empty Note books. Frustrating.
Table Errors
Hello, I'm new to Zoho Notebook and using it on several Mac/Apple devices. My question is regarding tables: Why do they become broken, and how to fix the error without retyping all my data? (Please see the screenshot attached.)
Online Calculator with Zoho Forms?
I'd like to build a custom calculator on my website. Zoho Forms seems to offer all the fields for basic calculations performed live without pressing any "Calculate" buttons. Unfortunately, there is still that "Submit" button at the bottom. There is nothing
Zoho Tables instead of Zoho Creator Spreadsheet reports <3
That would make my day for sure. Zoho Creator is create, but miss data entering as AirTable/Spreadsheet can. Seeing Zoho putting effort in this makes me think maybe one day we could see a similar interface for Zoho Creator spreadsheet reports. B.
Zoho Sheet - Desktop App or Offline
Since Zoho Docs is now available as a desktop app and offline, when is a realistic ETA for Sheet to have the same functionality?I am surprised this was not laucned at the same time as Docs.
Notebook Stack
Hi Everyone I Hope you´re fine, I´m sorry if this idea was posted before (I made a search but I haven´t find anything related). So, Having the possibility of stacking notebooks would be an interesting way to order notebooks that correspond to the same
Writing on sketch cards is bugged when zoomed in
When zoomed in, it writes a noticeable distance above or to the side of where you're actually trying to write. The further you're zoomed in, the more noticeable it is. Zooming is also entirely absent on the desktop version.
Swipe between notes on iPhone
It'd be convenient if I could move from one note to the next in a notebook simply by swiping left to right.
Sales IQ chat is not working in signed android apk
I have integrated ZOHO sales IQ support chat and i have followed each step and its working fine in my development build but when i create signed APK for it. Chat does not work in it and showing awaiting for detail. I previously asked the same query but
COQL order by COUNT not working
Dear community, I am trying to get a list of deal amounts per planner working on it and sorted to get see who has the least amount of deals. For some reason, I am unable to use sort by in combination with a COUNT. My original code was: query = "select
I want to duplicate a report and name it something else
Hi, I have created a report, and now want to reproduce it and call it something else. so that I will end up with TWO separate reports with different titles. Please tell me how do I copy / reproduce a report please
Zoho CRM: Sales Rep Professional Certification Program on Coursera
We are happy to share that we have published the Zoho Sales Representative Professional Certificate in partnership with Coursera, a leading platform for online learning and career development that offers access to courses and degrees from leading universities
OS X Notebook quits immediately upon launch
NoteBook for OS X (Sequoia, but also under Sonoma) always quits immediately upon launch (so I cannot use the "Attach user log" option). I've restarted my MacBook but the problem persists. If it helps, attached is a diagnostic report from Library>Log
Can External users upload files or images to WorkDrive?
I want to know if it is possible for someone externally through a link and PW be able to upload files and images onto WorkDrive?
Multi-line fields character limits
Is there a way to set the character limit higher on multi-line fields so that we are not losing information pasted into the field? When the text is entered or pasted, there is no error to say that the text is too large. After saving and going back to view most of the text is gone. Also, when viewing the resume, the text is not wrapped in the multi line fields and can t be read without scrolling across the page.
Taz bot not working — What should I do to resolve this issue?
I am experiencing issues with the Taz bot in Zoho Cliq—not receiving responses or it does not seem to work as expected. Could you please explain why the Taz bot might not be functioning and what steps I should take to resolve this issue? Thank you!
OneNote Migration
I am trying to migrate two notebooks from OneNote. For five days now I have had no notification that migration has completed and the migration page show 50% complete - one notebook completed one not finished. It just stays like this. I am unable to cancel
Set various time slot reminders for task and event
Hi I would like known if there is possibility to set various time reminders for a task or event like we have the possibility to do in google calendar or google task. For example I'am creating an event or task and I want to be alerted before 30min and
Zoho Calendar not functioning---cannot edit, add attendees, etc.
Hello, My calendar is acting strange. I'm using Chrome as my browser and pop ups are not blocked (the calendar worked fine yesterday). When creating an event, I'm not able to "edit" the event and add attendees, etc. The link is non-responsive. I cannot
Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked
Hi, I sent few emails and got this: Unable to send message; Reason:554 5.1.8 Email Outgoing Blocked And now I have few days since I cant send any email. Is there something wrong I did? Also can someone fix this please
Spilt Axis for stacked column and line graph
Each month around this time I prepare a business review deck. One of the biggest annoyances I have with Zoho, also happens to be something that most other platforms have provided for a long time now, and that is being able to create a chart with stacked
Pin a note on top
Dear Zoho Notebook Team, Please highly consider adding ability to pin a note on top and arrange pinned notes. I have a lot of notes that I want to pin important ones on top and this feature is missing badly. Thank you.
Windows 11 app ver 2.2.8
I have been trialing Zoho Notes syncing between my PC and iphone. No problems with iphone but the Windows 64 bit app ver 2.2.8 was very buggy and would lock up completely, needing a Control Alt Delete etc to close it down. It seemed to be connected to
Deluge Script: Onboarding → Access Form
Hello everyone, Edit: Sorry, I think I put this topic in the wrong section. I’ve recently run into an issue that’s been giving me a bit of a headache for the past few weeks. Context: This is my first time using Deluge to create a script, but it’s not
Windows Device Authentication
We have recently started using ManageEngine, and my boss saw a device management feature in the Zoho One directory. We thought it would either help give us more intergration into Zoho one through bringing ManageEngine services through Zoho one. Or, it
How can I change spell check language?
I cannot find the way to change spell check language. My "display language" is English, and I want to have the same one for Spell Check, but it is Russian!!! How can I change it? In one of your explanations you mentioned that I have to choose it from
Mail is so slow - doesn't even work!
Mail has been getting slower and slower - and today it's not even pulling up emails in either Inbox or Unread. This is beyond frustrating since email is a big part of business. Sent a request through the useless help portal - no response. Called the useless
Next Page