Kaizen 173: A Comparison of Zoho CRM REST APIs and GraphQL APIs.

Kaizen 173: A Comparison of Zoho CRM REST APIs and GraphQL APIs.


Hello everyone!
Welcome back to another week of Kaizen!

Zoho CRM offers two API architectures for its users: REST API and GraphQL API. Each of these API architectures has its own strengths and ideal use cases. In this post, we will discuss the difference between REST API and GraphQL API.

REST APIs, or RESTful APIs, allow clients to interact with server resources using standard HTTP methods such as GET, POST, PUT, PATCH, and DELETE. GraphQL is a query language that provides a more flexible and efficient way to access data and metadata within your Zoho CRM. Unlike REST APIs that return fixed datasets, GraphQL allows you to request specific resources, fields of the resources and relationships of the resources, reducing redundant data and streamlining your development process.

Endpoints

REST APIs access information through dedicated endpoints. 

REST APIs: Multiple endpoints for different resources

In contrast, GraphQL APIs operate through a single endpoint. In Zoho CRM, it is {api-domain}/crm/graphql

GraphQL APIs: Single endpoint for different resources

Over-fetching and under-fetching of data

REST APIs use Unique Resource Identifiers (URIs) for identifying resources. This approach allows clients to access specific data, but it can also lead to inefficiencies such as over-fetching or under-fetching of information. Over-fetching occurs when the client receives much more data than it requires. Under-fetching occurs when the client requires to send multiple requests to fetch all the data it requires.
In GraphQL APIs, the client controls the structure of the response by specifying the exact information they need.  This enables the clients to have precise data control and avoids over-fetching and under-fetching of data. It fetches required data from different resources and provides it as a single resource.

Schema Introspection

GraphQL APIs have a schema that outlines the different types of data that can be queried in the server. This is like a blueprint for the API and serves as a contract between the server and client for data exchange. Refer to this post on Interpreting Zoho CRM GraphQL schema for more details.

Editions supported

REST APIs are available across all versions of Zoho CRM, including trial versions. GraphQL APIs are supported for Enterprise, Zoho One Enterprise, CRM Plus and Ultimate edition orgs. Please note that GraphQL APIs are not available for trial edition of these editions.

Status Codes

Zoho CRM GraphQL APIs mostly return 200 status code except for a few errors that return 400 status code. Refer to this page on GraphQL error and status code for details.
Zoho CRM REST APIs return different status codes. Refer to this page on REST API status code for more details.

Credits Consumption

   API rate limiting is crucial to ensure fair resource distribution, maintain optimal service quality for all users, and safeguard our system from potential security threats.
Both Zoho CRM REST APIs and Zoho CRM GraphQL API calls are associated with credits. Number of credits consumed depends on the intensity of the API call. 
Additionally, Zoho CRM REST APIs have Concurrency and Sub-concurrency limits. Concurrency limits the number of API calls that can be active at one time instance. It varies across different editions of Zoho CRM. For a few APIs that are more resource-intensive, there is an additional limit called sub-concurrency, The APIs that will fall under the sub-concurrency limit are
  • Get Records with cvid or sort_by parameters
  • Convert Lead
  • Insert, Update, or Upsert records (when the record count is greater than 10)
  • Send Mail
  • Search records API invoked from function
  • Query API
  • Composite API
Sub-concurrency limit across different editions is 10. 
 In GraphQL APIs, we have different concepts called Complexity, and Depth. Query Complexity refers to the workload imposed on servers by a specific query. This complexity increases with the number of fields requested and the depth of the query structure. Query Depth refers to the nesting level of a field that is being queried. In Zoho CRM GraphQL APIs it is limited to seven.

Suitable scenarios for GraphQL APIs and REST APIs

Let’s explore a scenario - the case of Zylker Manufacturing, an industrial equipment manufacturer. Their sales team uses Zoho CRM to enhance their sales operations and manage customer relationships effectively. Meanwhile, their sales support team relies on a legacy system to oversee their activities. 
The support team needs to retrieve comprehensive information about one account and its associated contacts to track all support tickets related to that account. They also need associated deals of the account for contextual information.
With GraphQL APIs they can use a single API call to fetch all required information to create a unified view. The below query fetches specific data related to Accounts and their Contacts and Deals, as well as metadata about the fields in the Accounts , Contacts and Deals modules.

{
    Records {
        Accounts(where: { Account_Name: { like: "%King%" } }) {
            _data {
                Account_Name {
                    value
                }
                Contacts__r {
                    _data {
                        Email {
                            value
                        }
                        Full_Name {
                            value
                        }
                    }
                }
                Deals__r {
                    _data {
                        Expected_Revenue {
                            value
                        }
                        Deal_Name {
                            value
                        }
                        Stage {
                            value
                        }
                    }
                }
            }
        }
    }
    account_meta: Meta {
        Modules(filter: { api_name: "Accounts" }) {
            _data {
                plural_label
                id
                api_name
                module_name
                description
                singular_label
                fields(filter: { api_names: "Account_Name" }) {
                    _data {
                        id
                        api_name
                        display_label
                        json_type
                        data_type
                    }
                }
            }
        }
    }
    contact_meta: Meta {
        Modules(filter: { api_name: "Contacts" }) {
            _data {
                plural_label
                id
                api_name
                module_name
                description
                singular_label
                fields(filter: { api_names: ["Email", "Full_Name"] }) {
                    _data {
                        id
                        api_name
                        display_label
                        json_type
                        data_type
                    }
                }
            }
        }
    }
    deals_meta: Meta {
        Modules(filter: { api_name: "Deals" }) {
            _data {
                plural_label
                id
                api_name
                module_name
                description
                singular_label
                fields(filter: { api_names: ["Expected_Revenue", "Deal_Name", "Stage"] }) {
                    _data {
                        id
                        api_name
                        display_label
                        json_type
                        data_type
                    }
                }
            }
        }
    }
}


Using REST APIs in this scenario will require multiple API calls to the following APIs
  • Query API
  • Related Records API
  • Modules meta API, and 
  • Fields meta API.
We had explored another scenario involving Zylker Manufacturing in detail in an earlier Kaizen post where their sales support team needed the below details from Zoho CRM
  • details of the contact, such as email, phone, and Account details
  • details of the ongoing deals of the contact, including potential revenue and stages. 

GraphQL APIs are beneficial in these cases as they can fetch the required data in a single data query.  

Conversely, in simpler use cases, REST APIs may be more suitable. Let’s examine a second scenario involving an inventory management system. Zenith Products needs to manage its product catalog. The inventory management system requires the ability to:
  • Fetch Details of a Single Product
  • Fetch Details of Multiple Products
  • Update Product Information
 Each product can be accessed via a unique URL (endpoint), allowing for straightforward requests. For example:
  • To fetch a single product: GET /crm/{version}/products/{product_id}
  • To fetch multiple products: GET /crm/{version}/products
  • To update a product: PUT /crm/{version}/products/{product_id}
In such cases, REST APIs are preferred due to their simplicity.

Note
Currently, Zoho CRM GraphQL APIs only support queries. Queries allow you to fetch data from the server.

You can choose to use Zoho CRM REST APIs or GraphQL APIs depending on the specific need of your application. REST APIs are suitable for straightforward data retrieval needs whereas GraphQL is useful in situations involving complex queries and need precise data control.
We hope you found this post useful. Stay tuned for more insights in our upcoming Kaizen posts!

Info
More enhancements in the COQL API are now live in Zoho CRM API Version 7. Check out the V7 Changelog for detailed information on these updates.

Cheers!
Mable

    • Sticky Posts

    • Kaizen #197: Frequently Asked Questions on GraphQL APIs

      🎊 Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
    • Kaizen #198: Using Client Script for Custom Validation in Blueprint

      Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
    • Celebrating 200 posts of Kaizen! Share your ideas for the milestone post

      Hello Developers, We launched the Kaizen series in 2019 to share helpful content to support your Zoho CRM development journey. Staying true to its spirit—Kaizen Series: Continuous Improvement for Developer Experience—we've shared everything from FAQs
    • Kaizen #193: Creating different fields in Zoho CRM through API

      🎊 Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
    • Client Script | Update - Introducing Commands in Client Script!

      Have you ever wished you could trigger Client Script from contexts other than just the supported pages and events? Have you ever wanted to leverage the advantage of Client Script at your finger tip? Discover the power of Client Script - Commands! Commands
    • Recent Topics

    • Integrating Chatbot with Zoho Creator Application

      Is it possible to integrate a chatbot with a Zoho Creator application?
    • How to reduce programmatically the image uploaded by user?

      I need a function that will automatically reduce the pixel dimension to 800 x 600 pixels / 180 resolution or (approx. 1.37MB) of image uploaded by user from digital camera, for example, 2271 x 1704 pixels /180 resolution or approx. 11.1MB. After the user selected the image, the function will able to detect if pixels is above 800x600, process the photo (crop/ reduce) and resume upload. Need help...  
    • Dark mode for Zoho Creator / Zoho CRM Code editor

      Hi Team, Is there any plans for Dark mode in Zoho creator / Zoho Crm code editor and development pages in pipeline?
    • Is there a way to make a button scroll down?

      Looking to have a button on a landing page scroll down to another section on the page. Any recomendations outside of coding?
    • Collective-booking event not added to all staff calendars

      We assign two staff to certain events. When the client books this event, it adds it to one staff calendar (the 'organiser') but not the other. How can I ensure all staff assigned to a collective booking get the event in their calendar? (A side note: it
    • ZOHO Android Client

      Hi, I installed the Android app, but it had an issue, so I reinstalled it. I was able to add multiple accounts, but now when I add the next account, it just duplicates the one I already have and will not even allow me to enter the info for another account.
    • I'd like to suggest a feature enhancement for SalesIQ that would greatly improve the user experience across different channels.

      Hello Zoho Team, Current Limitation: When I enable the pre-chat form under Brands > Flow Controls to collect the visitor’s name and email, it gets applied globally across all channels, including WhatsApp, Messenger, and Instagram. This doesn't quite align
    • Enhance Barcode/QR Code scanner with bulk scanning or continuously scanning

      Dear Zoho Creator, As we all know, after each scan, the scanning frame closes. Imagine having 100 items; we would need to tap 100 times and wait roughly 1 second each time for the scanning frame to reopen on mobile web. It's not just about wasting time;
    • Non-depreciating fixed asset

      Hi! There are non-depreciable fixed assets (e.g. land). It would be very useful to be able to create a new type of fixed asset (within the fixed assets module) with a ‘No depreciation’ depreciation method. There is always the option of recording land
    • Managing Rental Sales in Zoho Inventory

      I am aware that Zoho Inventory is not yet set up to handle rental sales and invoicing. Is anyone using it for rentals anyway? I'd like to hear about how others have found work arounds to manage inventory of rental equipment, rental payments, etc. Th
    • Megamenu

      Finally! Megamenu's are now available in Zoho-Sites, after waiting for it and requesting it for years! BUT ... why am I asked to upgrade in order to use a megamenu? First: Zoho promised to always provide premium versions and options for all included Zoho-applications
    • Zoho Flow to Creator 3001 Respoonse

      I have updated my Flows with the new V2 connection to Zoho Creator, but now some Flows do not work. They take in data from a Webhook and are supposed to create a record in Creator, however creator returns a 3001 message along with a failure, but I cannot
    • File Upload to Work Drive While Adding Records in Zoho Creator Application

      Hi I am trying to set a file attachment field in zoho creator form, to enable the user to upload a scanned document from their local pc. The file should be uploaded to zoho workdrive and not to the default zoho creator storage. The file link should be
    • Why not possible to generate?

      Using this https://desk.zoho.com/DeskAPIDocument#TicketCount#TicketCount_Getticketcountbyfield on my ZML script url :"https://desk.zoho.com/api/v1/ticketsCountByFieldValues?departmentId=XXXXXXXXXXX&accountId!=XXXXXXXXX&customField1=cf_country_1:XXXXXX&field=overDue"
    • email

      Hi My crm email is not working, can you check, I have zoho one account.
    • Need option to see Mass Emails & Cadences in Gmail Outbox OR a dedicated Zoho Outbox

      Hi everyone, Right now, when we send 1:1 emails from gmail (with gmail API connected to Zoho CRM), those emails appear both in gmail's sent folder and in Zoho CRM. That works well. But when we send Mass Emails or Cadence emails form Zoho CRM, they are
    • I can't found API for Sales Receipts

      Hello May you please help me to find an API document for Sales Receipts to get data and retrive a custom fields like Invoice and credit notes Regards
    • Kaizen #205 - Answering Your Questions | Managing Picklists and Enabling History Tracking via Zoho CRM APIs

      Hello everyone! Welcome back to another post in our Kaizen series. In this post, we will look at how you can manage picklist fields in Zoho CRM using APIs. This topic was raised as feedback to Kaizen #200, so we are taking it up here with more details.
    • Multiple Vendor SKUs

      One of the big concerns we have with ZOHO Inventory is lack of Vendor Skus like many other inventory software packages offer. Being able to have multiple vendor skus for the same product would be HUGE! It would populate the appropriate vendor Sku for
    • Internally created tickets

      Hi there When tickets are created internally on-behalf of customers - there is nothing to show that the ticket was created by an internal agent. This means, that it's easy for our agents to confuse tickets which were created by internal team members and
    • Automatically change website passwords

      Hi everyone, We just switched to a Professional package to also use the "Automatically change website passwords" function. But I cannot find anything about it, how to use it, anywhere. Does anyone know how I can use this function? Best, Caspar
    • Change Invoice Prices for an Effective Date

      Hi, It would be a really good feature to be able to change the prices on invoices/recurring invoices from an effective date in the event of price increases. For instance, I am in the process of increasing prices that will be effective from a specific
    • "Other Current Asset" accounts as "Paid Through" accounts in Expense

      It would be incredibly useful to be able to assign accounts of type Other Current Asset as Paid Through accounts in Expense. Currently, Other Current Liability are permitted as Paid Through Accounts. This makes sense, as Credit Cards are current liabilities.
    • Multi column open text questions that allows respondents to add rows for additional information

      I need to create a question that has 2 columns with open text, but I also need to allow respondents to click a "+" button, or something similar, so that they can add additional information if they choose to. I've tried using the Multiple Textboxes type
    • Bot Filtering & Apple Mail Privacy Protection Compliance in Zoho Campaigns

      Dear Campaigns Users, The wait is over! We’re excited to announce that the enhanced bot filtering feature is now live in Zoho Campaigns. This update brings greater accuracy to your email campaign reports by distinguishing real user engagement from automated
    • Découvrons les détails qui simplifient vos journées de travail avec Trident

      Nous nous installons dans des routines efficaces et rodées avec le temps. Chaque matin, nous ouvrons nos e-mails, passons aux messages, consultons notre agenda, puis attaquons nos tâches. Ce processus nous semble maîtrisé, mais est-il réellement optimisé
    • Issue with Purchase Rate Showing as “0” After Importing Items List

      Dear Zoho Books Support Team, Good day. I’m reaching out regarding an issue I’m facing while importing my items list into Zoho Books. Despite mapping all fields correctly and including the purchase price for each product in my Excel file, the Purchase
    • API for Task Entity in Zoho Books

      I’m working on automating task creation in Zoho Books via a custom button in the Bills Module. The goal is to create a task in the Tasks Module and assign it to the Finance Team, so they can track progress efficiently. While reviewing Zoho Books documentation,
    • create invoice in zoho books from the zoho forms

      Is there a native way to have create invoice in zoho books, when zoho form is completed?
    • Email undelivered

      GOod Day I am always receiving an uncategorized-bounce to my email. I am not sure why this is happening.
    • Add inventory_valuation_method to items endpooints

      To ensure consistent item creation it would be helpful to have the inventory_valuation_method (FIFO vs WAC) be able to be set at item creation or as an update (consistent with current behavior where it is not allowed for items with existing transactions)
    • Use Zoho to send sales receipts for Gocardless transactions

      I've been using gocardless for years and have d/d mandates set up on there. Each week we get bulk payments from customer d/d's. However, we need to send sales receipts to these customers. So I know I can sync mandates into Zoho, and then I can set up
    • Zoho - Gocardless sales receipts

      I've been using gocardless for years and have d/d mandates set up on there. Each week we get bulk payments from customer d/d's. However, we need to send sales receipts to these customers. So I know I can sync mandates into Zoho, and then I can set up
    • Introducing Rollup summary in Zoho CRM

      ------------------------------------------Moderated on 5th July'23---------------------------------------------- Rollup summary is now available for all organizations in all the DCs. Hello All, We hope you're well! We're here with an exciting update that
    • Introducing Connected Workflows in Zoho CRM for Everyone : Free Your Teams to Focus on What Matters

      Hello Everyone, We’re thrilled to introduce the next big evolution in Zoho CRM for Everyone -- Connected Workflows. This new feature builds on our commitment to deliver a CRM that’s truly inclusive, adaptable, and designed for consistent collaboration
    • Cooling-off Period Just Got Better: More Coverage, More Control

      We’ve enhanced the Cooling-off Period feature in Zoho Recruit to give you more control over repeat applications and referrals. This helps you maintain a cleaner, more efficient recruitment pipeline. With this enhancement, you can: Prevent duplicate candidate
    • Revenue Management: #7 Revenue Recongition in Construction & Real Estate Industry

      If you are in the construction or real estate business, you are used to long project timelines and progressive invoicing to keep up with your billing. But when does revenue get recognized? Will it happen when the contract gets signed? At different milestones
    • TikTok (and other social platform) Messages and comments of the past

      When I link a social channel, Zoho will show in "Inbox", "Messages" and "Contact" sections the interaction done in the past? (comment, messages...)
    • Email Integration - Zoho CRM - OAuth and IMAP

      Hello, We are attempting to integrate our Microsoft 365 email with Zoho CRM. We are using the documentation at Email Configuration for IMAP and POP3 (zoho.com) We use Microsoft 365 and per their recommendations (and requirements) for secure email we have
    • Restrict Employee mail deletion

      Dear Zoho, Is there a way where i can restrict my employees to delete any mails from their account
    • Next Page