Hello everyone!
Welcome back to another week of Kaizen!
Zoho CRM offers two API architectures for its users:
REST API and
GraphQL API. Each of these API architectures has its own strengths and ideal use cases. In this post, we will discuss the difference between REST API and GraphQL API.
REST APIs, or RESTful APIs, allow clients to interact with server resources using standard
HTTP methods such as GET, POST, PUT, PATCH, and DELETE. GraphQL is a query language that provides a more flexible and efficient way to access data and metadata within your Zoho CRM. Unlike REST APIs that return fixed datasets, GraphQL allows you to request specific resources, fields of the resources and relationships of the resources, reducing redundant data and streamlining your development process.
Endpoints
REST APIs access information through dedicated endpoints.
REST APIs: Multiple endpoints for different resources
In contrast, GraphQL APIs operate through a single endpoint. In Zoho CRM, it is {api-domain}/crm/graphql
GraphQL APIs: Single endpoint for different resourcesOver-fetching and under-fetching of data
REST APIs use Unique Resource Identifiers (URIs) for identifying resources. This approach allows clients to access specific data, but it can also lead to inefficiencies such as over-fetching or under-fetching of information. Over-fetching occurs when the client receives much more data than it requires. Under-fetching occurs when the client requires to send multiple requests to fetch all the data it requires.
In GraphQL APIs, the client controls the structure of the response by specifying the exact information they need. This enables the clients to have precise data control and avoids over-fetching and under-fetching of data. It fetches required data from different resources and provides it as a single resource.
Schema Introspection
GraphQL APIs have a schema that outlines the different types of data that can be queried in the server. This is like a blueprint for the API and serves as a contract between the server and client for data exchange. Refer to this post on
Interpreting Zoho CRM GraphQL schema for more details.
Editions supported
REST APIs are available across all versions of Zoho CRM, including trial versions. GraphQL APIs are supported for Enterprise, Zoho One Enterprise, CRM Plus and Ultimate edition orgs. Please note that GraphQL APIs are not available for trial edition of these editions.
Status Codes
Zoho CRM REST APIs return different status codes. Refer to this page on REST API
status code for more details.
Credits Consumption
API rate limiting is crucial to ensure fair resource distribution, maintain optimal service quality for all users, and safeguard our system from potential security threats.
Both Zoho CRM REST APIs and Zoho CRM GraphQL API calls are associated with credits. Number of credits consumed depends on the intensity of the API call.
Additionally, Zoho CRM REST APIs have Concurrency and Sub-concurrency limits. Concurrency limits the number of API calls that can be active at one time instance. It varies across different editions of Zoho CRM. For a few APIs that are more resource-intensive, there is an additional limit called sub-concurrency, The APIs that will fall under the sub-concurrency limit are
- Get Records with cvid or sort_by parameters
- Convert Lead
- Insert, Update, or Upsert records (when the record count is greater than 10)
- Send Mail
- Search records API invoked from function
- Query API
- Composite API
Sub-concurrency limit across different editions is 10.
In GraphQL APIs, we have different concepts called Complexity, and Depth. Query Complexity refers to the workload imposed on servers by a specific query. This complexity increases with the number of fields requested and the depth of the query structure. Query Depth refers to the nesting level of a field that is being queried. In Zoho CRM GraphQL APIs it is limited to seven.
Suitable scenarios for GraphQL APIs and REST APIs
Let’s explore a scenario - the case of Zylker Manufacturing, an industrial equipment manufacturer. Their sales team uses Zoho CRM to enhance their sales operations and manage customer relationships effectively. Meanwhile, their sales support team relies on a legacy system to oversee their activities.
The support team needs to retrieve comprehensive information about one account and its associated contacts to track all support tickets related to that account. They also need associated deals of the account for contextual information.
With GraphQL APIs they can use a single API call to fetch all required information to create a unified view. The below query fetches specific data related to Accounts and their Contacts and Deals, as well as metadata about the fields in the Accounts , Contacts and Deals modules.
{ Records { Accounts(where: { Account_Name: { like: "%King%" } }) { _data { Account_Name { value } Contacts__r { _data { Email { value } Full_Name { value } } } Deals__r { _data { Expected_Revenue { value } Deal_Name { value } Stage { value } } } } } } account_meta: Meta { Modules(filter: { api_name: "Accounts" }) { _data { plural_label id api_name module_name description singular_label fields(filter: { api_names: "Account_Name" }) { _data { id api_name display_label json_type data_type } } } } } contact_meta: Meta { Modules(filter: { api_name: "Contacts" }) { _data { plural_label id api_name module_name description singular_label fields(filter: { api_names: ["Email", "Full_Name"] }) { _data { id api_name display_label json_type data_type } } } } } deals_meta: Meta { Modules(filter: { api_name: "Deals" }) { _data { plural_label id api_name module_name description singular_label fields(filter: { api_names: ["Expected_Revenue", "Deal_Name", "Stage"] }) { _data { id api_name display_label json_type data_type } } } } } }
|
Using REST APIs in this scenario will require multiple API calls to the following APIs
- Query API
- Related Records API
- Modules meta API, and
- Fields meta API.
We had explored another scenario involving Zylker Manufacturing in detail in an earlier Kaizen post where their sales support team needed the below details from Zoho CRM
- details of the contact, such as email, phone, and Account details
- details of the ongoing deals of the contact, including potential revenue and stages.
GraphQL APIs are beneficial in these cases as they can fetch the required data in a single data query.
Conversely, in simpler use cases, REST APIs may be more suitable. Let’s examine a second scenario involving an inventory management system. Zenith Products needs to manage its product catalog. The inventory management system requires the ability to:
- Fetch Details of a Single Product
- Fetch Details of Multiple Products
- Update Product Information
Each product can be accessed via a unique URL (endpoint), allowing for straightforward requests. For example:
- To fetch a single product: GET /crm/{version}/products/{product_id}
- To fetch multiple products: GET /crm/{version}/products
- To update a product: PUT /crm/{version}/products/{product_id}
In such cases, REST APIs are preferred due to their simplicity.
Note
Currently, Zoho CRM GraphQL APIs only support queries. Queries allow you to fetch data from the server.
You can choose to use Zoho CRM REST APIs or GraphQL APIs depending on the specific need of your application. REST APIs are suitable for straightforward data retrieval needs whereas GraphQL is useful in situations involving complex queries and need precise data control.
We hope you found this post useful. Stay tuned for more insights in our upcoming Kaizen posts!

More enhancements in the
COQL API are now live in Zoho CRM API Version 7. Check out the
V7 Changelog for detailed information on these updates.
Cheers!
Mable
Recent Topics
You have exceeded the maximum number of attempts for this action. Please retry doing the same in 30 minutes.
When one of Zoho Books user tries to select a vendor, recording a new bill, these message appears: You have exceeded the maximum number of attempts for this action. Please retry doing the same in 30 minutes. Other user, at the same time, but different
Enable Conversation Context Retention for SalesIQ Answer Bots
Hello Zoho SalesIQ Team, We hope you are doing well. We have noticed that SalesIQ bots currently fail to maintain conversation context in Hebrew. For example, when we follow up on a previous answer or ask for clarification in Hebrew, the bot either provides
Automatic Hebrew Small Talk Setup Without Duplicate Term Errors & Manual Configuration
Dear Zoho SalesIQ Team, Greetings, We would like to request an enhancement to the Small Talk feature in Zoho SalesIQ, specifically for Hebrew language support. Current Challenge: When setting up Small Talk for Hebrew, we encounter multiple issues: Simple
Should I Add Leads in Bigin?
ok, first off I'm new here. I just started using Bigin. I'm debating if it's appropriate to enter leads. by leads I mean a list of contacts that I have not yet reached out to...it's a cold calling list. if I enter them I can track them (I understand
Zoho Books - Perform a validation check before an invoice is marked as sent or sent
Allow the validation rules to apply to button actions. For example: an invoice could not be sent or marked as sent if it has an empty value in a custom field. (The field could remain blank while it is being worked on.)
Flow error "given url is wrong"
when I setup a flow to update a task status, I get an error when it runs that says "given url is wrong."
Upgrade Zoho Desk Agent-Side Answer Bot to GenAI
Hello Zoho Desk Team, We hope you're doing well. Following the recent announcements and rollout of the GenAI-based Answer Bot in Zoho SalesIQ (Nova '25), we’d like to formally request a similar upgrade for the Answer Bot used by agents inside Zoho Desk.
Bigin Android app update: Email filters enhancement, change owner for related records.
Hello, everyone! In the most recent Bigin Android app update, we have introduced additional email filters and an option to change the owner of related records. Email filters: We have now brought in support for 'All Emails' and 'Added from Widgets' filter
How can I get all conversations and comments of a Zoho Desk ticket using ZOHODESK
Hi everyone, Currently, I am developing a Zoho Desk extension, and I am following the guide available at https://www.zoho.com/desk/extensions/guide/#ticket-object. While working with Zoho Desk, I have noticed that I can only retrieve the general information
AI & Zoho Recruit
Hello, I guess we all are using AI in our personal and professional lives. Now, let's imagine. Recruitment is just a succession of stages and steps. For which step would you like to see AI implemented into Zoho Recruit ? I'll start : - Automatic translation
Workdrive and ChatGPT Team Synced Connectors
Hi, we want to be able to integrate Zoho Workdrive with OpenAI’s ChatGPT Team plan. Google Drive and OneDrive both offer this, zoho please catch up asap. We dont want to have to put our company files in google drive, we want to allow chatgpt Team edition
widget url 404'ing
I'm creating a widget for the first time. When I grab the url from the base url section of the widget builder and append /widget.html it 404's Just wrote a very basic test. I have a folder structure app.zip - widget.html --js/app.js /widget.html <!DOCTYPE
Unable to Edit Pick-List Items in Custom Project Field(s)
I can edit most fields normally, but if I try to edit - in any way - a Pick List field, I just get this error: To be perfectly clear, I'm trying to edit an existing Pick List field (adding or removing items), not adding a new instance. If I rename it,
How to display results from zoho.crm.searchRecords in message window
Hello, I've created a custom function which is linked to a custom button which pulls a date from our contacts module and searches a date field in our quotes module and returns all records matching the date. My issue is, how to I get this to display the
Domain Transfer
Hello there! I wanted to know if I can transfer my domain from Zoho to other hosting providers or use a different hosting provider instead of zoho's services.
Select CRM Custom Module in Zoho Creator
I have a custom module added in Zoho CRM that I would like to link in Zoho creator. When I add the Zoho CRM field it does not show the new module. Is this possible? Do i need to change something in CRM to make it accesible in Creator?
New User - Opening Stock Aging Report
I am setting up new client and am entering Opening Stock - created items and entered quantity/price details. Now the aging report is showing all the opening stock as new. How do I enter the Purchase Dates of these items so that I get accurate Inventory
Bulk Receive Multiple Purchase Orders
Is there a feature or function that will allow you to bulk receive issued purchase orders? I have about 100 that need to be received from 5 years ago.
Manual Invoice
How to create a Manual invoice, I need to enter Amount directly instead of (qty*Rate). our company is a service sector
Effective Inbox Organization: Folders vs Tags in Zoho Mail?
I'm exploring the best ways to organize a busy inbox, especially when managing multiple clients or project using Zoho Mail. I’d love to know what works best for others: 1. Do you prefer **folders** (possibly with sub-folders) for each client or project?
Merging contacts and or accounts
Hello, In a prior CRM we were able to merge contacts and or accounts. We have turned on the function to stop multiple contacts with the same email, so we can prevent multiple contacts from happening, however, we now have multiple contacts that have the
Capture Reason for absence next to Campaign Member Status. Is there a reasonable workaround?
I've reviewed the topics I could find to do with this but still couldn't find anything that satisfies our requirements: We would like to track a *reason* (picklist or text, doesn't matter which) why a Campaign Member (Lead or Contact associated with a
Zoho Learning Management System - Certificate Upload by Employees
We are planning to enroll employees in courses which are hosted by coursera or similar sites. I want to share the links of those courses and also want employees to upload their completion certificate once they are done. Is this function possible in
Add RTL and Hebrew Support for Candidate Portal (and Other Zoho Recruit Portals)
Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to set the Candidate Portal to be Right-to-Left (RTL) and in Hebrew, similar to the existing functionality for the Career Site. Currently, when we set the Career Site
Button or Links order
Is there a way to re-order the buttons or links that are created?
Adding Multiple Products (Package) to a Quote
I've searched the forums and found several people asking this question, but never found an answer. Is ti possible to add multiple products to a quote at once, like a package deal? This seems like a very basic function of a CRM that does quotes but I can't
'Pin' notes, so that specific ones are always visible at the top of the 'notes' tab.
It doesn't appear Bigin has the functionality to 'pin' a note to then have it always show at the top of the notes tab section of a record. Often times we have a large number of records, but key information we may want to have easily visible to all at
Request for Subform Support in Zoho CRM Webforms
Hi Team, I hope you're doing well. I would like to bring to your attention that currently, Zoho CRM Webforms do not support Subforms, which limits our ability to send forms that mirror the actual structure used within Zoho CRM. This feature is extremely
Formatting Mailing Labels
I want to use the "Print Mailing Labels" function on the drop down list, but I am not seeing a way to change the formatting on the mailing labels. At the moment, the information that appears on the mailing labels ARE NOT mailing addresses, but random
Maxima Address on FSM Customer
Im trying to add probably 50 customers from one company but couldn't make it since it has limit..how do i add the limit?
How to Track Inventory Usage from Zoho FSM to Zoho Inventory?
Hi everyone, We’re currently working on integrating Zoho FSM with Zoho Inventory, and we’ve encountered a challenge we’re hoping the community can help us understand better. Here’s the context: When we create a Work Order in Zoho FSM that involves parts
View subform entries without viewing a record in Zoho CRM | Kiosk Studio Session #8
In a nutshell Have you ever wanted to take a quick peek at a record's subform? Examples might be invoiced items in an invoice, ordered items in a sales order, or purchased items in a purchase order. Let's say you're viewing your list of invoices in Zoho
How to Create a YTD vs Last YTD Comparison Report in Zoho Analytics?
Hi everyone, I'm trying to build a report that compares Year-to-Date (YTD) metrics from this year to last year. I’m struggling to get accurate results using custom formulas or aggregate functions. Has anyone successfully created a YTD vs LYTD comparison
Transforma tu Inventario: Control Inteligente y Funciones Clave en Zoho Inventory (Spanish Webinar)
¿Tu empresa necesita mayor trazabilidad y control en almacenes? Conoce cómo gestionar tu inventario con eficiencia y automatización... ¡y descubre las sorpresas que trae Zoho Analytics! Participa en nuestro webinar gratuito en español, este 19 de agosto
Dashlane discontinued its free plan: Here's why Zoho Vault's free plan is worth the switch
Hey everyone, Dashlane password manager has officially announced that its free plan will be discontinued starting September 16, 2025. This change means that current free users will need to either upgrade to a paid subscription or export their data and
Mails are not being sent from custom Deluge function
We are having troubles to implement sending Invoices / Sales_Orders etc. automatically using following deluge script: attachment_template_id = "aaaa"; record_id = "bbbb"; mail_template_id = "cccc"; //NEW aproach fileUrl = "https://www.zohoapis.com/crm/v8/settings/inventory_templates/"
Currency transition
We are using Zoho CRM in Curacao, Dutch Caribbean. Our currency is currently the ANG. Curacao will be transition ing from using the ANG (Antillean Guilder) to using the XCG currency (Caribbean Guilder) on March 31st 2025, see: https://www.mcb-bank.com/caribbean-guilder.
Notes and Attachments visibility can now be restricted based on profiles
Dear All, We hope you're well! We are here with a quick update about Notes and Attachments profile permissions. In the past, a record's Notes and Attachments were visible by default to all users with record access. However, as notes and attachments can
Zoho webinar--hard for agencies
So, this is just a dive into our use case, and why we've been disappointed in Zoho webinar. We are a small marketing agency, and we wanted to add webinars to the services we provide, as many of our clients want to learn to use them as part of their content
Celebrating Raksha Bandhan with Zoho Desk: A Bond of Trust, Protection, and Service
Raksha Bandhan, celebrated across India, symbolizes the sacred bond of protection and affection between siblings. “Raksha” means protection, “Bandhan” means bond or knot: together, it represents a knot of care and security. On this occasion, we'd like
Next Page