La gestion des expositions dans Zoho Backstage : accroître le ROI des exposants avant, pendant et après l'événement

La gestion des expositions dans Zoho Backstage : accroître le ROI des exposants avant, pendant et après l'événement



En tant qu'organisateur d'événements, vous comprenez les nombreux défis liés à la gestion des participants et à la réussite de vos salons. Qu'il s'agisse de coordonner les plans , de tenir les exposants informés ou de les aider à trouver des prospects de qualité, le processus peut se révéler fastidieux. Pas de panique ! La gestion des salons de Zoho Backstage est là pour vous faciliter la vie et vous aider à surmonter ces défis.

Dynamiser vos exposants grâce à la gestion du salon



Pré-évènement

Avant même que le salon ne commence, Zoho Backstage peut vous aider à rendre l'expérience des exposants plus fluide.
  • Préparateur d'étage dynamique : choisir du stand
Le planificateur interactif de Zoho Backstage permet aux exposants de choisir leur stand à partir d'une interface conviviale. L'outil vous permet de créer, de modifier, de personnaliser, de regrouper et de vendre des stands en toute simplicité, selon vos besoins. Il est ainsi possible de simplifier la planification complexe de l'espace et de créer un plan d'exposition favorable au développement de l'entreprise.


  • Communications des exposants : favoriser la collaboration et la coordination
Il n'est pas facile de tenir les exposants informés, engagés et alignés, surtout lorsqu'il s'agit de multiples mises à jour, promotions et changements. Les outils de communication de Zoho Backstage vous permettent d'envoyer des e-mails et des annonces ciblés pour que tout le monde soit sur la même longueur d'onde. Vous pouvez également utiliser des notifications en temps réel pour vous assurer que les mises à jour importantes ne sont pas ratées et que vous fournissez aux exposants l'information et les ressources dont ils ont besoin pour mettre en valeur leurs biens de façon efficace.
  • Portail des exposants : accroître la visibilité et l'engagement des exposants
Se distinguer dans une exposition bondée peut s'avérer difficile pour les exposants. Le portail des exposants de Zoho Backstage leur permet de se faire connaître. Il permet aux exposants de créer des pages de marque qui mettent en valeur leurs offres et solutions uniques. Qu'il s'agisse de brochures ou de vidéos, les exposants peuvent tirer parti de cette plateforme pour présenter leurs offres, maximiser leur visibilité et augmenter le nombre de visiteurs à leur stand. Ils peuvent également utiliser le portail pour diffuser du matériel de marketing et entrer en contact avec les participants avant, pendant et après l'événement.

Pendant l'événement

Zoho Backstage peut vous accompagner dans le déroulement de l'exposition et assurer la réussite de l'événement pour les exposants.


  • Gestionnaire des rendez-vous : établir des liens significatifs
Les fonctionnalités de gestion d'exposition de Zoho Backstage permettent aux participants d'entrer facilement en contact avec les exposants qui correspondent à leurs intérêts. Il suffit de filtrer les bases de données des participants et des exposants pour envoyer des demandes de rencontre ou de conversations personnalisées. Les exposants bénéficient ainsi d'un plus grand nombre de leads qualifiés et les participants d'une expérience plus enrichissante.
  • Capture de prospects : rationaliser la génération et le suivi des prospects
Générer des prospects pose ses propres défis, mais les capturer et les gérer manuellement ajoute à la complexité. Il est essentiel d'optimiser la capture de prospects grâce à Zoho Backstage, qui permet aux exposants de capturer et de gérer les prospects de façon transparente, tout en se déplaçant. En scannant les badges des participants, les exposants peuvent instantanément capturer les informations de contact, évaluer la qualité des prospects, ajouter des notes pour un suivi plus efficace, et éliminer les difficultés liées à la saisie manuelle des données. Grâce à la capture de prospects, les exposants pourront se concentrer sur ce qui compte vraiment : entretenir les relations et convertir les prospects en clients.

Après l'événement

  • Suivi des prospects 
Les exposants auront un accès complet à toutes les données saisies lors de la récupération des prospects. Cela inclut les informations de contact, les notes et toutes les évaluations ou notes attribuées aux prospects. Grâce à ces données complètes, les exposants peuvent assurer un suivi efficace de leurs prospects, entretenir des relations et, en fin de compte, conclure davantage de contrats. Cela permet de rentabiliser leur participation à l'exposition.

Nous vous invitons à essayer "La gestion des expositions" et à nous faire part de vos impressions.
 
L'équipe Zoho France

    • Sticky Posts

    • Les Zoholics sont de retour !

      Bonjour à tous,  Nous avons (encore une fois) une bonne nouvelle à vous partager : nous allons enfin pouvoir nous rencontrer ! Et pas dans n'importe quel contexte, mais lors de notre conférence annuelle : les Zoholics ! Mais que sont les Zoholics me direz-vous

    • Novembre : un résumé de ce qui s'est passé le mois dernier sur Community

      Bonjour à tous,  L'année 2021 arrive presque à sa fin, mais nous continuons à avoir de nombreuses actualités à vous partager. En voici un résumé ! Nous avons eu notre première session "Ask The Experts" sur notre nouvelle version Zoho One 2021 et vous

    • Août : Un résumé de ce qui s'est passé le mois dernier sur Community

      Bonjour à tous, Et bonne rentrée ! Comme chaque mois voici un résumé de ce qui s'est passé sur Community et dans l'actualité de Zoho en général. La grande nouvelle de mois d'Août est l'arrivée de la fonction Canvas : le premier studio de conception pour

    • Juillet : Un résumé de ce qui s'est passé le mois dernier sur Community

      Bonjour à tous, Le premier mois de l'été se termine, et si certain profitent d'un repos bien mérité, sur Community on continue à en apprendre toujours plus sur nos produits Zoho. Notre série sur Zoho CRM se réinvente avec la découverte de notre fonction

    • Community Digest - Résumé de mai 2021

      Bonjour à tous, Que s'est il passé en Mai sur notre page Community France ? En plus de nos articles Trucs et Astuces, vous avez été nombreux a réagir, nous poser des questions ou encore publier vos propres conseils ! Vos les différents sujets abordés

    • Recent Topics

    • Not receiving emails

      I'm able to send emails, but I can't receive any. Please help

    • Capturing knowledge across many channels

      We actively use Cliq for client discussions, product management etc. Often there are great answers to questions or key announcements. We have no way to tag or capture them along the way. Pinning only gets us so far. For example, imagine a product channel

    • Prepayment of a sales order

      How does everyone handle this common (at least it is common for us!) situation? We require all our orders to be fully prepaid before shipment since we manufacture made to order, custom products. Since ZOHO does not allow a sales order to be prepaid, we are forced to create an invoice at the time an order is placed to allow the customer to pay it. Our sales category is therefore skewed, since the sale was actually booked at the time an order was placed, rather then at the time it is shipped, which

    • Zoho Campaigns Account Keeps Shutting Down

      Hey hey, I am completely at a loss here. For months we have been back and forth with Zoho Campaigns Support on Spam Trap hits. Each time they can never provide us with a full list of emails, only 1 here or there. So internally we have setup a integration

    • Need a way to run a client script longet than 10 seconds

      By The Grace of G-D. Hi, Currently, Client Scripts are Timing out at 10 seconds. We have complex logics that needs more time. Can you add a feature request to increase the timeout?

    • Can multiple agents be assigned to one ticket on purpose?

      Is it possible to assign one ticket to two or more agents at a time? I would like the option to have multiple people working on one ticket so that the same ticket is viewable for those agents on their list of pending tickets. Is something like this currently

    • What’s New in 2025 (So Far)

      Hey Recruiters, We’ve wrapped up the first half of 2025 with a few focused enhancements in Zoho Recruit—all aimed at simplifying your day-to-day recruitment tasks. Here’s a quick video that walks you through what’s new so far this year: Here’s a brief

    • Multi-Department Approval for a Single Bill in Zoho Books

      Hello everyone, Hope you're all doing well. I’d like to ask if anyone has found a good workaround for the following scenario in Zoho Books: Let’s say a corporate credit card bill or vendor invoice covers multiple purchases across different projects or

    • Zoho Landing Page "Something went wrong" Error

      Hello, Every time I try to create a new landing page, I receive a "Something went wrong" error with no explanation. I cannot create any new pages, which means we cannot use this application. I did create one landing page successfully over a month ago,

    • Composite items are not seen in zoho commerce

      Composite items are not seen in zoho commerce. Are you scheduled to fix this error?

    • not able to access Zoho from home WIFI

      for some reasone i am not able to access Zoho on my laptop or my iphone while i am connected to my home Wifi, i am able to access these sites both on laptop as well as Iphone and associated apps on any other Wifi as well as when I am on my 4G connection

    • Zoho Books for Service Enterproses

      I would like to know how to use Zoho Books for services such as car rental, travel agency, and hotel services. I notice that Zoho Books is good for goods, but for services, it's very difficult to track the profit or loss on each invoice. I need to capture

    • Email Relay in Zoho Books

      I have set up the email relay in Zoho books and the SMTP test was successful. However, I can't figure out how to sent the POs and invoices via the relay so the copy of the message shows in google workspace sent mail. Any guidance is appreciated

    • E-invoicing/Facturacion Electronica in Peru, SUNAT authority

      Hi Zoho, you are promoting your product very actively in south america as well as in Peru, but since few years there is an obligation for e-invoicing, transmitting information directly to peruvian tax authority SUNAT. Do you have any solution for this?

    • Project Accounting

      Hello Zoho, Can we also bring project accounting in Zohobooks as a ne feature in upcoming developments? This will be helpful for specific business and industries. Thanks

    • Accounts Payable

      hi there  i am using the free version to trial the software. I am working on the acrual basis. When i received a vendor invoice, it gets keyed into the systems as an unpaid invoice as the payment to from the vendor is 14 days. the unpaid invoice does

    • Approval Processes "Record Modification"

      I didn't find any information about the "Record Modification" item in Zoho articles and Tutorials. I see that this item didn't exist a year ago. Help understand how it works, I tested it and didn't see any difference between "all fields" and "no fie

    • How do i add another purchase information heading?

      i would like to add another section right here to enter an amount which then link directly to the cost of goods sold account

    • Help with Zoho CRM API Integration in C# WinForms (Token Generation Issue)

      Hi everyone, I need your help with integrating the Zoho CRM API into a C# desktop application. My goal is to build a WinForms app in Visual Studio that does the following: Fetch the full list of client projects (module: Deals) and display them in a searchable

    • Can we share the URL of My zoho Sheets on other websites?

      Hello everyone? I have sheets on Zoho and I want to share them on other websites like daraz, homeshopping, gepco duplicate bills, etc. I don't have much knowledge about online sharing question forums? I am a student and have a short survey about online

    • Add Support to Upload Inventory Items with Categories or Enable Separate Upload for Inventory Categories

      Currently, Zoho Inventory does not support uploading new items along with their parent and sub inventory categories using the item import feature. This creates challenges for businesses with structured inventory hierarchies when trying to upload items

    • in zoho books while categorizing need to add new name in category by replacing expanses how to edit or make changes need assistance

    • Tip of the Week #62– Use @mentions to loop in teammates.

      Ever been stuck on a customer query because you needed input from someone else on your team? Maybe you were unsure about a refund policy or needed help answering a technical question. So you forward the message … and wait. Or worse, you forget to follow

    • Suggestions for Kiosk Functionality Improvements in Zoho People

      Hello Zoho Team, I’d like to share some feedback and suggestions regarding the Kiosk functionality in Zoho People, as there are two important points that affect user experience and compliance: Visual Confirmation of Check-In Status It would be extremely

    • Needs Separate Permissions levels for Record Attachments

      Currently in Zoho Books Record attachments are tied to the general permission level For example if a role don't have the delete permission level they cannot delete the attachment as well If a role doesn't have the edit permission they cannot upload the

    • Zoho Books integration with Google workspace

      How do I integrate Zoho books with Google Workspace? The steps outlined on the Zoho help sections do not correspond to the actual user interface in Google Workspace. Zoho books is installed on admin level for all users, all users can access it from the

    • Fields of Look up in Custom Modules

      We need to create a custom module in Books for Proforma Invoices Now I created a Custom Module and added a Table and in the table added a lookup field and chose Items Now I want Specific fields of the item such as Tax, Item Cost etc but it only displays

    • Share work items across projects and users

      Hello everyone, We're thrilled to introduce a new feature in Zoho Sprints: "Share work item" Collaboration across projects and users is now easier with the introduction of the Share work item feature. You can now share work items with users who are not

    • Payment Terms Changing Upon Invoicing

      Hello! Our standard payment terms for 95% of our customers are Net 30, and all of our customers that these terms apply to have that setting n their customer profile. However, over the last week or so, when an invoice is generated the majority of these

    • How do I get a refund for email seats?

      Hi, I've been using Zoho for awhile and have been paying for 2 seats. Recently, I created another 9 seats, but I also found out that Zoho does not support cold emails, so these 9 seats created for this purpose became useless. It's within 24 hours that

    • Work Orders / Bundle Requests

      Zoho Inventory needs a work order / bundle request system. This record would be analogous to a purchase order in the purchasing workflow or a sales order in the sales cycle. It would be non-journaling, but it would reserve the appropriate inventory of

    • Narrative 1 - The significance of a business account

      Behind the scenes of a successful ticketing system - BTS Series Narrative 1 - The significance of a business account Setting up a proper business account is a crucial step that is often overlooked when launching a ticketing system for your service company,

    • Changed hosting for domain, Zoho mail stopped working.

      I have changed hosting fro my domain and from that time my zoho email stopped working

    • we need to add a Customer Number field to the PDF document templates

      Hello everyone. We are currently using Zoho Inventory for our small business operations and have found it to be a valuable tool. However, we’ve encountered a specific requirement: we need to add a Customer Number field to the PDF document templates (such

    • Joining Two Reports

      Hello Guys, I have three modules: - Orders - Custom module - Clients - Contacts - Basic Pay I am using the order module to store the revenue share amount for each order which will be paid a sales rep The Orders are child or clients so I am pulling a report

    • Power of Automation :: Notify users Automatically when @Mentioned in Tasks Description

      Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate

    • Recording a payment in foreign currency not allowed

      Hi, my base currency is CHF. I made an invoice in EUR, which have been paid with an extra amount (which are the fees I guess). When I record that payment from the invoice page, I can select the EUR bank account. But the amount received is above the invoice

    • Introducing WhatsApp integration and quick editing capabilities in Zoho Sign

      Hi there, Zoho Sign already helps users collect signatures via email and SMS, and we're happy to announce that you can now send documents and authenticate recipients right through WhatsApp. Some of the key benefits include: Communication with recipients

    • Order Wise Expense Tracking and Reporting Possible?

      Hi, We are a manufacturing firm and take up several orders at the same time. Each order will be associated with a single sales order and then once completed to a single invoice. When recording expenses, is it possible to associate each expense with a

    • Zoho Flow Needs to Embrace AI Agent Protocols to Stay Competitive

      Zoho Flow has long been a reliable platform for automating workflows and integrating various applications. However, in the rapidly evolving landscape of AI-driven automation, it risks falling behind competitors like n8n, which are pioneering advancements

    • Next Page