Manage your sales pipeline better to build your business

Manage your sales pipeline better to build your business

From the time a business acquires a lead, up until they close a deal - either won or lost, it is essential that they keep track of all the stages within the sales pipeline and ensure a smooth flow between them.

So what is this Sales Pipeline?
It is nothing but a systematic method that one follows to navigate between multiple stages through which a sales prospect goes - from becoming a lead to becoming a customer - and a sales pipeline helps you determine where exactly your opportunities are. Besides, it also outlines the actions that you need to perform in order to convert a prospect into a customer.

Stages in a Sales Pipeline?

There are multiple stages every sales team has, including tasks such as gathering leads and qualifying them:

1. Prospecting
It is the process by which companies attract prospects into their customer database in the hope of nurturing them through a sales process and converting them into customers. They therefore make effort to generate an interest in the prospects towards their products and services. There are various sources through which you can generate leads. Some of them include trade shows, email campaigns, social media, webforms, etc.

2. Nurturing and Qualifying
Once you have generated prospects, you will need to ensure that they are the right fit for your business. Therefore, you will need to qualify them and manage them. This is a crucial step in a sales process as it helps you prioritise the promising leads and keep them at the top of your to-do list.
3. Set Meetings and define prospect's needs
Now, in order to get to know your prospects better, or in other words, understand their requirements, better, you need to set up a meeting with them. After interacting with them on several occasions, you need to tailor your proposal to address their needs. So basically, it is crucial that you articulate how your products or services can help solve their problems.

4. Negotiate and close deal
You have done your job of understanding your prospect's needs and built a solid relationship with them. While some may be ready to purchase your products or services, in the case of other prospects, you may have to address further concerns - all of which will eventually help you provide your customers with exactly what they are looking for. After these terms and conditions are finalized, you will be in a position to close the deal - either in success or otherwise.

While most companies differ in terms of their method for follow-up, and stages in the sales pipeline. the top-level stages continue to remain the same for all.
They are:
  • Prospecting
  • Qualification
  • Proposal 
  • Closing
Benefits of a Sales Pipeline

1. Get a better understanding of the sales process
2. More efficient sales strategy
3. A better understanding of the position of each lead in the sales funnel
4. Less time spent in closing deals.

Manage your Sales Pipeline with Zoho CRM

Now that you have understood the concept of a sales pipeline and its stages, imagine managing the same without a central process in place. Defining the stages in the sales pipeline and tracking the progress in the sales process could be extremely challenging. With the help of a software like Zoho CRM, therefore, you can:
  1. Define stages in a sales pipeline
    It is crucial to define the stages in your sales pipeline early on in order to have a strong sales process as sales reps in your company will know in advance what is expected of them in order to take the lead forward through the sales pipeline and finally close the deal. This can be achieved by customising/adding values in stage field within the Deals module in Zoho CRM. For instance, imagine you run a magazine publication. You do not require some of the default values within the stage field, such as Value Proposition or Proposal. You can therefore customise or delete these fields to meet your requirements.

  2. Track your deals
    It is crucial to track your deals to get an idea of the entire progress of your deal and avoid any further errors and make better decisions in terms of your way forward. Also, it is crucial to keep track of all updates in order to avoid missing out on any vital information.

    a) Historical analysis will help you avoid repeating mistakes that may have caused you to lose deals in the past. Therefore analysing your sales stage history in Zoho CRM is crucial as it will give you the number of potentials in each stage for a specific time period.

    b) Another method of tracking your sales pipeline within Zoho CRM is by creating reports and dashboards. You will be able to track your sales trends, marketing campaigns, team performance, etc. with the help of these reports.

    c) With multiple deals within your software, trying to view each of them to determine their status could prove to be quite taxing. However, within Zoho CRM, you can view your deals in a single view with the help of kanban view. It will display the data in an organised manner.

  3. Identify priority deals to focus on

    a) If you want to locate deals that are priority (for instance, deals that are closing this month), you can use advanced filters, which is a powerful search tool that can help you extract necessary information in no time. In this case, therefore, you will be able to quickly locate deals that fit your criteria (deals that are priority) and then you can immediately follow-up on them.

    b) On the other hand, if you want the system to suggest deals that you need to prioritise, you can use Zia, Zoho CRM's data intelligence tool. Based on the trend, she will predict for you those deals that are most likely to be won. This will give you a better understanding of what to focus on. In fact, she will create a view - breaking up your deals into those which are likely to be won, lost, or those which could go either way. This will help you shift your focus onto those deals that require your attention. 

    What are your thoughts on effective sales follow up? Share your questions and opinions by commenting below. Also, feel free to suggest topics for discussion in the CRM Admins Chat Room


    • Sticky Posts

    • How to reach the official Zoho Support channels and avoid fake ones.

      Dear Customers, Thanks a lot for choosing Zoho! Our applications are built to help achieve your day-to-day business goals. We are committed to engaging with you, to understand and develop solutions that enhance your productivity.  We are happy and ready to help you use our services effectively. Understanding and avoiding fake support Just like using popular bank names and financial applications for phishing purposes, using Zoho and claiming to be providing Zoho Support or services with false numbers
    • Function #35: Close all tasks associated with a lead and create a new task.

      Welcome back everyone! Last week, we learnt how to close all tasks of a deal depending upon the deal stage. This week, let's look at a custom function that lets you close all of the tasks associated with a lead while simultaneously creating a new task, like when you need to halt all progress towards a lead while the lead is not available at the moment but create a reminder task. Business scenario: The success of a company, in one way or another, is determined by the leads it gets. Each lead is just
    • Zoho CRM Webinar - Redesigning Daily User Experiences with Canvas

      <br> Your users across roles use the CRM for day-to-day tasks that are necessary. Whether they perform their tasks on time, the right way, or at all depends on a lot of factors, including User Experience. Many businesses struggle with rigid layouts,
    • Join us at the Canada ZUG Meetup: What’s New in Zoho CRM

      Hello Zoho Community! Start your year with fresh insights into Zoho CRM’s latest updates and tools. Whether you're a CRM beginner or a experienced user, this meetup is crafted to help you optimise your processes and leverage new features. Explore practical
    • CRM Hack #2: Automate sending of birthday greetings to your customers.

        Hello everyone! What sets you apart as a sales person is your ability to add that personal touch to your business relationship with your customers. Sending a gift on a special day, or leaving a note wishing them on their birthdays, are small, yet significant actions that show your customers that you care. And these are actions done without any expectations :) You must be engaging with a lot of customers and it is highly unlikely that they all are your friends on Facebook or some social channel,
    • Recent Topics

    • Use approval workflow comments in record scripts

      Greetings, i'm running an approval workflow for my records, during approval/rejection there is a step where comments are entered. i want to add there comments to the record and to use them in various deluge scripts like sending emails and so on.  how
    • ZOHO Store

      Not able to make a payment We are using Zoho One, and we are from India. The payment currency, which shows for us, is in USD. But the system says we can choose Country/Region India if it shows INR only. Attaching screenshots for more info.
    • Support Migration into Aliases in Zoho Mail

      Hello Zoho Mail Team, How are you? We are in the process of migrating some of our users from Google Workspace (Gmail and Google Drive) to Zoho. During this process, we noticed that Zoho Mail currently only supports migration into a primary mailbox and
    • API for Z Workdrive Flow Make-Integromat ?

      We are zoho workdrive fans Also we would like to have an api to work with Zoho Flow or with Make better known by its old name INTEGROMAT Is it planned and when? 3 months -6 months or more?
    • Apps Pane no longer visible

      I have read all the info and help and nothing works, I do not have a "show apps" anywhere and I can no longer see my Apps pane in the left hand side of mail, please advise how to get this back
    • Canvas View - Print

      What is the best way to accomplish a print to PDF of the canvas view?
    • 5名限定 課題解決型ワークショップイベント Zoho ワークアウト開催のお知らせ(8/21)

      ユーザーの皆さま、こんにちは。Zoho ユーザーコミュニティチームの藤澤です。 8月開催のZoho ワークアウトについてお知らせします。 今回はZoomにてオンライン開催します。 ▷▷参加登録はこちら:https://us02web.zoom.us/meeting/register/eVOEnBsSQ2uvX4WN5Z5DeQ ━━━━━━━━━━━━━━━━━━━━━━━━ Zoho ワークアウトとは? Zoho ユーザー同士で交流しながら、サービスに関する疑問や不明点の解消を目的とした「Zoho
    • New in Zoho Forms: Inline OTP Verification

      Hello form builders, We are excited to announce the launch of Inline OTP Verification in Zoho Forms, a smarter way to ensure the authenticity of the contact details you collect. Until now, OTP Verification in Zoho Forms worked as a pre-access step: respondents
    • Zoho Mail : Associate emails with Meeting records and allow multiple emails to be assocaited at once

      Is there a workaround that would allow either of these? I want to associate emails with Meeting records. I also would like to be able to select multiple emails at once for association with a record.
    • Create task from email

      Is there a way on mobile to create a task from an email? I use this feature a lot and when traveling now I read email on mobile. By the time I get to my office I forget about them since I didn't add it to a task. Is this feature missing on moble?
    • Zoho Socials - Unable to view Channels and SmartQ

      Hi, The channel Facebook has been added by the admin, however, it is not visible on the User level (employee). Other channels are visible. Also, we have the premium account, and SmartQ is not working. Can anyone help? Regards, Priyanka
    • Eliminating Manual Consolidation: Automating Currency Field Sync from Task to Project

      Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:
    • We want to set the "Converted from Lead" value in Deals using a Workflow or via a Deluge script. How?

      For use in Zoho Analytics, we need the field "Converted from Lead" filled in our deal records. This field is empty everywhere, because we do not create deals directly when converting a lead to a contact. We want to do that using the API or a workflow
    • Sales Orders: Quoted_Items + items in another subform -> into Ordered_Items ?

      hello, When creating Sales Orders, is it posible to inherit/fill the Ordered_Items with all the items from Quoted_Items + all the items from a customized subform with similar fields? Since you can create a sales order in different ways (convert, new -
    • How to cancel the GSTR1 pushed to GSTN

      How to cancel the GSTR1 Pushed to GSTN, some rectifications to be done in HSN & SAC code
    • Zoho Books API — Invalid Operation Type / Scope does not exist

      Hello Team, We are unable to use the Zoho Books API from our registered application. We’ve already: Created a client in Zoho API Console using (Admin in Books) Generated the OAuth code and token successfully Used the correct scopes: ZohoBooks.fullaccess,ZohoOauth.userinfo.READ
    • Enhancements in Canvas

      Dear All, Greetings! Canvas lets you design the record details page to suit your brand or business preferences. We are glad to introduce the following enhancements to uplift your design experience. Reusable Components Style Presets Let's go! Reusable
    • Minimum order quantity

      Is there a way to enforce a minimum order quantity - ie has to have a minimum of 250?
    • 【Zoho CRM】ポータル機能のアップデート:UIとポータルの作成フローの変更

      ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中から、ポータル機能のアップデートをご紹介します。 目次 概要 ユーザーグループの作成フローの変更 ユーザーグループ詳細画面内のタブについて 「タブと権限」タブについて 「設定」タブについて 概要 UIとポータルの作成フローが変更されました。ポータルの新機能に先立ち、UIを一部変更しました。タブやオプションの配置を見直し、機能へよりアクセスしやすくなっています。 また、「ポータルユーザーの種類」は今後、「ユーザーグループ」と呼称され、ページ上のボタンも「ユーザーグループを作成する」に変更されます。
    • Tax on Imported goods charged by Shipping Company

      Hi Folks, I imported goods from outside Canada, for better understanding I will give an example data. imported goods value: 2000$ The shipping company sent me an invoice containing the following information: Custom duty on imported goods: 400$ Administration
    • Zoho Webinar via Social Media

      Hello, is it possible to stream a Zoho Webinar via Social Media like Linkedin or Facebook?
    • Add Hebrew & RTL Support to Feedback Widget

      Hello Zoho Desk Team, How are you? We are using Zoho Desk and would like to utilize the Feedback Widget. While Zoho Desk itself supports Hebrew and RTL, the Feedback Widget unfortunately does not. We kindly request that Hebrew and full RTL support be
    • OAUTH2 isn't working with Power Automate and N8N (Zoho Desk)

      Hello, I am trying to set up an OAuth2 connection to the Zoho Desk API, but the authentication flow fails immediately. I am experiencing this issue in two separate platforms: Microsoft Power Automate (using a Custom Connector) and n8n. Instead of being
    • Kit Items Breaking Automations - "Provide mapped components for all kit items"

      This has been brought up in other threads, but I believe this issue warrants its own topic. Whenever a sales document (Estimate, Sales Order, Invoice) is created or manipulated programmatically, trying to include a Kit as an Item throws this error: "Provide
    • Show item Cost value on Item screen

      The Item screen shows Accounting Stock and Physical Stock. It would be very helpful if value information could be displayed here as well, for instance Cost Price. Currently, to find the Cost Price (as used for inventory valuations) from inside the item
    • Mark shipment as delivered via api

      Hellloooo again Zoho guys !! More help required if you would be so kind, pleeeezz..... var options =        {         'method' : 'post',         'contentType' : 'application/json',         'muteHttpExceptions' : true       }; var myPackNo  = encodeURIComponent('###################');
    • Setting Alternative units for an item.

      Hello Team, How to create alternate units for an item. We are placing orders for stocks in boxes. One box contain 24 items. At the time of selling we have two categories of buyers wholesalers and retailers. So the sales will be in PCS and in boxes also.
    • Zoho Inventory search when adding items to SO/PO, etc.

      I do not see that Zoho Inventory searches within the item name for an item lookup. We have many products with variants. So when I search for a product, say a lighting system, and it comes in different sizes and colors, I can only get those products where
    • Item Group Attributes

      Hello, I would like to see more attributes under grouped items. We sell car parts, there are several suppliers for the same part but under different brands. We want to group them together but the attributes under groups are lacking. For example, the products
    • Remove HTML Format - Deluge

      Hello @all if you want to delete the HTML format from the text please follow the script. Data = "Text"; info Data..replaceAll("<(.|\n)*?>" , "").replaceAll("&nbsp;" , " "); Apart from this if you require anything please let me know Thanks & Regards Piyush
    • Using multiple languages in template

      I wanted to add the company name in the template in arabic. I found a way through the header and footer option, except when i print the quotation the arabic disappears both in the top and bottom of the page. I have attached pictures of the before and
    • ADDING 5% VAT TO PURCHASE ORDERS GENERATED ON ZOHO BOOKS UAE

      Please guide on how to add 5% VAT to Purchase Orders generated on ZOHO Books UAE edition.
    • Import from /csv file, some items fail with the error "Specify Tax Or Tax Exemption".

      Hello! I am trying to import a csv file of all of my expenses for a complete financial year. I get errors for some items with the error message "Specifiy Tax or Tax Exemption". These errors only occur on lines where I have "Postage" as the expense account.
    • About maximum number of requests per minute

      Hi, Our company has integrated Zoho inventory and we're using the shipping order creation and update functions and so on. Currently we're receiving "For security reasons you have been blocked for some time as you have exceeded the maximum number of requests
    • Approval - Report/Views

      Hi, On Zoho Desk - Is there a way to report on pending approvals, or a view or similar?
    • "Zoho CRM Integration" option is missing in Zoho Social Settings

      I am trying to integrate my Zoho Social account with my Zoho CRM account. I am on the Professional Trial plan and my user role is "Brand Admin". However, I cannot find the "Zoho CRM Integration" or "Lead Generation" option anywhere in my Zoho Social settings.
    • Error 553

      Não estou conseguindo enviar ou receber e-mail, sempre dando o erro 553, sendo que há mais de um mês o domínio está pago e liberado. Preciso de um suporte urgente
    • Automate insurance document workflows with Zoho Writer

      Insurance companies have to deal with creating and managing complex documents and forms, such as policy applications, explanation of benefits documents, brochures, renewals, and claim forms. Handling all of this manually is hugely time and effort intensive,
    • Create PDFs with Text so that we can copy from a generated PDF

      Currently, any information that a user enters into a field cannot be highlighted and copied from the PDF that Zoho Sign renders. For example, if someone were to provide a phone number in a Zoho Sign text field, you would not be able to copy the phone
    • How To Insert Data into Zoho Table using Api

      Hi Community, I have created a table inside zoho tables. How do I insert data into table using API. Please tell the exact endpoint and payload , I just have to insert data into table columns. Also tell how to find tableid, viewid, baseid etc. which are
    • Next Page