Marketer’s Space - Get Holiday-Ready with Zoho Campaigns

Marketer’s Space - Get Holiday-Ready with Zoho Campaigns


Hello marketers,
Welcome back to another post in Marketer’s Space! Q4 is packed with opportunities to connect with your audience - from Halloween, Black Friday, and Cyber Monday, to Thanksgiving, Christmas, and New Year. In this post, we’ll look at how you can prepare your holiday campaigns in advance using Zoho Campaigns.

Plan Ahead

When the busiest months arrive, you don’t want to be caught in the rush of designing, writing, and scheduling campaigns at the last minute. Use this time to plan your content calendar, shortlist key dates, and decide the campaign goals for each occasion.
Zoho Campaigns makes it easy to schedule campaigns ahead of time. You can create and queue your email series now, ensuring they roll out automatically during peak periods. This helps you stay consistent, even when your audience’s inboxes are full of offers.
Let’s look at a few ways marketers can make the most of each scheduling option.

Fixed Time and Time Zone

Choose a specific date and time for your campaign, and Zoho Campaigns will launch it accordingly. This is perfect for global announcements or event invitations where timing matters.
Liam, a B2B marketer for a webinar platform, plans to announce a Cyber Monday webinar at exactly 10 AM EST. He selects Fixed Time and Time Zone to ensure everyone receives the email simultaneously, creating a sense of urgency and excitement for registrations.  

Recipients’ Time Zone

Send your campaign at a consistent local time across regions. If you schedule an email for 9 AM, it reaches each recipient at 9 AM in their time zone.
Ethan’s company sells SaaS tools across the US, UK, and Australia. He schedules his Thanksgiving appreciation email for 9 AM using the Recipients’ Time Zone option - so every customer, regardless of where they are, sees the email during their morning inbox check.
Note: If the recipient time zone isn't identified the default will be your timezone.

Recipients’ Optimal Open Time  

Zoho Campaigns uses past engagement data to predict when each contact is most likely to open emails and sends accordingly. This increases visibility and open rates.
Sara, a marketing manager for an HR software brand, sets her Year-End Offer campaign to Recipients’ Optimal Open Time. Her contacts receive the message during their most active email hours - some in the morning, others in the afternoon - leading to a higher open rate compared to her previous blast.
Note: Zoho Campaigns analyzes engagement from the last five campaigns sent to each contact. If no engagement data is available, the system uses a default time to deliver the campaign within 24 hours from launch.

Experiment with A/B Testing   

Timing isn’t the only factor that boosts engagement - your content plays an equal role. With Zoho Campaigns’ A/B testing, you can test variations of subject lines, sender details, or content layouts to find what resonates best with your audience.
Alex, a B2B marketer at a project management software firm, creates two versions of his Christmas Promotion email. Version A highlights a limited-time discount, while Version B emphasizes a “gift your team” message. He runs an A/B test to 20% of his contact list, and the winning version - the one with higher clicks - is automatically sent to the remaining 80% of the audience.

Reuse and Refresh Existing Templates   

If you’ve already sent campaigns for previous holidays, reuse your templates instead of starting from scratch. Zoho Campaigns lets you clone and edit your older templates in just a few clicks. Update the visuals, change the text, and tweak the offers to fit this year’s theme.
This approach saves time, ensures brand consistency, and helps you keep your designs familiar yet fresh.
Maya, a marketer at a software company, reused her Thanksgiving template from last year to run a campaign. She simply updated the banner, added this year’s discount offer for business plans, and scheduled it in advance. By reusing and refining her design, she launched the campaign in minutes and focused more on audience targeting instead of starting from zero.

Set Up Automations

You can set up Workflows in Zoho Campaigns to handle engagement, follow-ups, and reminders automatically.
Ravi, a marketing manager at a SaaS firm, sets up a “Black Friday follow-up Workflow” in Zoho Campaigns. When a contact clicks on a Black Friday email but doesn’t sign up, the Workflow automatically sends a follow-up offer three days later. This keeps leads engaged while his team focuses on launching the next campaign.

Stay Agile with Ready-to-Use Tools

Zoho Campaigns offers predesigned templates, dynamic content blocks, and an intuitive editor - everything you need to create campaigns that stand out. The key is to prepare early so that when November and December arrive, you’re not designing under pressure but optimizing your campaigns for better performance.
Getting holiday-ready doesn’t have to be stressful. With a little early planning and the right tools in Zoho Campaigns, you can stay ahead, stay organized, and make every festive moment count.

Happy holiday campaigning! 

Regards,
Pearlin Nitika
User Education
Zoho Campaigns Team

    • Recent Topics

    • How to retreive the "To be received" value of an Item displayed in Zoho inventory.

      Hi everyone, We have our own Deluge code to generate a PO according to taget quantity and box quantity, pretty usefull and powerful! However, we want to reduce our quantity to order according to "To be received" variable. Seems like this might not even

    • Introducing Explainer Videos for Zoho Desk: Solve everyday challenges with simple configurations

      Dear everyone, We have created a set of short explainer videos that show how common support scenarios can be handled using simple configurations within the product. The solutions often lie in the plain sight, but go unnoticed. Through these videos we

    • Notifications Feeds unread count?

      How do I reset the unread count on feeds notifications?  I've opened every notification in the list.  And the count never goes to zero.

    • Simple reliable solution to convert MSG files for AOL Mail?

      A simple and reliable way to convert MSG files for AOL Mail is by using a professional tool MacGater Mac MSG Converter. This software allows users to quickly convert MSG files into formats compatible with AOL, such as MBOX or direct email migration. It

    • Zoho One Support is non existent...

      I've tried through Email, Chat, this community and finally through Phone. There is no way to receive an answer. Email = over a week and no answer Chat = not available Community = no answer at all Telephone = after clicking myself through the callcenter

    • Disable Zoho Contacts

      We don't want to use this app... How can we disable it?

    • Custom module - change from autonumber to name

      I fear I know the answer to this already, but thought I'd ask the question. I created a custom module and instead of having a name as being the primary field, I changed it to an auto-number. I didn't realise that all searches would only show this reference.

    • Dynamic Questions in Zoho Forms

      Is it possible to add dynamic questions (like displaying a user’s name) in Zoho Forms? I know this is possible in surveys, but can we implement similar functionality in Zoho Forms?

    • Introducing Zoho MCP for Bigin

      Hello Biginners! We're excited to introduce Zoho MCP for Bigin, a completely new way of interacting with Bigin data using AI. With Zoho MCP, you can securely connect your Bigin account with popular AI tools like Claude, Cursor, Windsurf, and VS Code,

    • [Action Required] : Update Shopify Access Scope to fetch complete order history

      Hello Shopify Users! Shopify has updated the access scope for apps under developer portal. With this change, the read_orders scope now provides access only to the last 60 days of order history. To access older historical orders, Shopify requires a separate

    • Advance Payment Record Removed When Deleting Applied Credit from Bill

      Hello, So while working with vendor advance payments, I noticed that removing the applied credit from a bill also removes the corresponding entry from the Payments Made section. What I did : Recorded an advance payment to a vendor through Payments Made.

    • How to Connect Zoho Books with e-Way Bill Portal (Step-by-Step Guide)

      Integrating Zoho Books with the e-Way Bill portal helps automate your logistics and compliance process. Follow the steps below to set it up easily: 🚀 How to Connect Zoho Books with e-Way Bill Portal (Step-by-Step Guide) Integrating Zoho Books with the

    • Is there a way to update all the start and end dates of tasks of a project after a calendar change?

      Hi! Here's my situation. I've built a complete project planning. All its tasks have start dates and due dates. After completing the planning, I've realized that the project calendar was not the right one. So I changed the project calendar. I now have

    • Lookup fields can't be used for anything important

      Hi It seems the lookup fields are mostly.... informative, you can at most link stuff between modules... You can't use lookup fields in blueprints, you can't use them in layout rules or anything... It that correct?

    • Zoho Writer Frequently not loading

      I've reported this as a problem already but I can't log into my email right now or get onto the main site so you're going to hear about it again here: at least once a week, Zoho Writer will just refuse to load entirely. The main page will load and load

    • Read Thread Details

      Does anyone know how to "read" the complete thread details in a ticket? I figured out how to pull a summary of the threads using a webhook, but it doesn't have all the details I want. I tried to create a loop in flow, which should have worked, but instead

    • How to Structure Data in Zoho Creator Applications

      Data structure is undoubtedly one of the most critical pillars in application development within Zoho Creator. Well-structured projects scale easily, enable more robust automations, and drastically reduce rework. Poorly modeled applications, on the other

    • Application Architecture in Zoho Creator: Why You Should Think About It from the Start

      Many companies begin using Zoho Creator by building simple forms to automate internal processes. This is natural — the platform is extremely accessible and allows applications to be built very quickly. The challenge begins to appear when the application

    • Captcha can't be enabled conditionally

      Hi Problem: captcha on a form can't be enabled conditionally. Why is this a problem: Because I use the same form on our website (public) in the portal and mobile app. In the portal it works but in the mobile app it doesn't. So there should be a way to

    • Improved RingCentral Integration

      We’d like to request an enhancement to the current RingCentral integration with Zoho. RingCentral now automatically generates call transcripts and AI-based call summaries (AI Notes) for each call, which are extremely helpful for support and sales teams.

    • WorkDrive issues with Windows Explorer Not Responding

      We are using WorkDrive to collaborate on editing video content. We have a lot of files and quite a few are a few gigs. Recently anytime I try and work with the files Explorer freezes for a couple minutes whether it's dragging the files into Premiere or

    • Is it possible to retrieve function (Deluge) code from Zoho CRM externally?

      Hi Everyone, Is it possible to fetch or retrieve the Deluge function code from Zoho CRM using an external method (API or any other approach)? I would like to know if there is any way to access or extract the function script outside of Zoho CRM, or if

    • Zoho CRM Integration Form + Custom Fields

      Hi! I've created an Integration Form from Zoho CRM's Vendors Module, but I can choose a few standard fields and no custom fields I've created in Zoho CRM. There is a plan to add this feature soon? Thanks in advance.

    • Como estruturar dados em aplicações Zoho Creator

      A estrutura de dados é um dos pilares mais críticos no desenvolvimento de aplicações no Zoho Creator. Projetos bem estruturados escalam com facilidade, permitem automações mais robustas e reduzem drasticamente retrabalho. Já aplicações mal modeladas rapidamente

    • Creditos API

      Queria saber se alguém poderia me ajudar a resolver um problema na compra e utilização de créditos de mensagens API do WhatsApp. ja tentei todos o tutoriais porem não consegui realizar a compre, pois ao clicar no botão de comprar créditos aparece a mensagem

    • Using Zoho Forms vs Zoho Survey

      Hello - I'm looking for advice on whether to use Zoho Survey or Zoho Forms for our small non-profit. We have a Zoho One subscription, so have access to both. The main use case at the moment is application forms for our professional development programs.

    • Enable integration of CRM CPQ functionality for ZohoOne customers using Zoho Finance application

      Hi there. I can't believe I'm needing to launch this idea as I would have thought this was a little obvious. Following a number of conversations with the technical team it's become evident that the CPQ functionality within CRM cannot integrate with Zoho

    • Zoho Certified Workshops in Berlin | 20. - 21. April

      Liebe Mitglieder der deutschen Zoho-Community! Wir freuen uns, Ihnen mitteilen zu können, dass unsere Zoho Certified Workshops am 20. und 21. April nach Deutschland zurückkehren! 📍Wo finden die Workshops statt? Die zertifizierten Workshops finden im

    • Zoho Payroll Expansion Plans

      Dear Zoho Team, I truly appreciate the continuous innovation and improvements you bring to your suite of products. However, I—and I’m sure many others—would love some clarity on your Zoho Payroll expansion roadmap. Currently, it’s only available in the

    • Usar o Inventory ou módulo customizado no CRM para Gestão de Estoque ?

      Minha maior dor hoje em usar o zoho é a gestão do meu estoque. Sou uma empresa de varejo e essa gestão é fundamental pra mim. Obviamente preciso que esse estoque seja visível no CRM, Inicialmente fiz através de módulos personalizados no próprio Zoho CRM,

    • How do I setup the performance review module?

      I am pretty adept when it comes to learning software and I've set up quite a few Zoho Apps over the past 3 years.   But for the life of me, I can not figure out Zoho People performance reviews. I've figured out the "Organization" & LMS Modules, but the

    • Recurring Addons

      Hi, I know you can set the pricing interval for addons to weekly, monthly and yearly & set it for one off or recurring, which these are fine as a base addon item. It really would be helpful if when creating a subscription when you add on the addon item

    • Cancellation Fees

      Hi, It really would be good if Billing could take subscription management further with cancellations & being able to apply or set a cancellation fee for a plan that is either fixed or prorated. It is not uncommon in subscriptions for cancellation fees

    • Allow agents to enable or disable feed notifications from certain departments

      Hello everyone, Agents who are part of multiple departments receive feed notifications frequently from across the departments. They may not be actively involved in performing every action in all departments. For example, an agent could be a part of both

    • WorkDrive API returning empty response even after placing file in Team Folder

      Hi everyone, I am trying to fetch a file from Zoho WorkDrive using a Deluge standalone function in Zoho People. The API call executes successfully using a configured connection, but the response is coming back empty. I have verified the following: The

    • Address Typeahead Extension for Zoho Books

      I installed the Address Typeahead extension for zoho books but when I went to configure it, it said that that version was deprecated. Is there a newer version somewhere?

    • Transaction Rules & Customer Payments

      So I have a situation as follows. We have many clients who are all invoiced on the 1st of each month on a recurring invoice for 1 of 10 plans. This means that almost all payment dates are the same (some people pay late) and that a lot of the amounts are

    • Can I Integrate ADP Payroll with Zoho Books?

      Hi, I am hoping that I can integrate ADP Payroll with Zoho Books so that I do not need to manually input the payroll journal entries. Is this possible? If so, how do I do that?

    • Zoho Books | Product updates | February 2026

      Hello users, We’ve rolled out new features and enhancements in Zoho Books. From Advanced Reporting Tags to the ability to mark projects as completed, explore the latest updates designed to improve your bookkeeping experience. Introducing Advanced Reporting

    • Darshan Hiranandani : How many participants can join a Zoho Meeting at once?

      Hi everyone, I'm Darshan Hiranandani, trying to find out the maximum number of participants that can join a Zoho Meeting at once. Has anyone here used Zoho Meeting for larger groups and can share their experience or knowledge about the participant limit?

    • Next Page