Reporting on what content activity to deals
I have salesIQ set-up with CRM. Tracking looks good. If I look at a contact who initiated a deal I can see their activity and understand what content and campaigns contributed to the deal.
What I would like to do is understand that on aggregate: If I look at a period of time can I see what content / campaigns contributed the most business.
The data is there. I just can't work out how to report on it.
Can anyone guide me in the right direction?