Spotlight #6 - Extract activities and identify the purpose of emails with Zia

Welcome back to Zia for emails feature spotlight. In our previous post, we discussed the functionalities of Zia data enrichment for emails. This instalment covers the various other ways Zia for Email helps make day-to-day business processes, easier. 

 

Are you individually going through every email to identify its purpose? Read up on this post, that discusses how Zia for emails can extract activities directly from emails, and help you identify their intent and sentiment, even before opening them. 

Activity Extraction by Zia 

Your CRM lets your admin assign records to the sales reps and has the option to create workflows to ensure that activities are created at higher levels. However, throughout a lead or contact's journey, and their interaction with the sales rep, several other activities are scheduled, including calls, meetings, or events. Zia helps us ensure that none of these activities fall through the cracks and to do so, automates it for us. 

 

As an automobile manufacturer, you rely on emails to communicate with your potentials. Several of these emails contain relevant information about some activities to take it forward. Perhaps a call to discuss different services you offer or, an online meeting with the entire group at a particular time with particular requirements, or even scheduling an in-person meet with venue details and such. Adding these activity details manually can be time-consuming and might cause inadvertent errors while directly copying from the emails. 

 

Rather than going through every email and then creating an activity - a task, a call, a meeting, Zia gives you the option of not having to do any of this at all. Zia scans the emails for information about an activity and suggests that you simply save it as one! If you find any of the details not to your preference, you can edit Zia's suggestion by adding or removing the task. 

 

A major advantage of this feature is ensuring you tie up all ends.  Zia activity extraction can be seen in the record's related list of an email and also, in the SalesSignal section. 

Zia's email intent analysis

In any business organization, you get multiple emails and it is time-consuming to prioritize these emails based on their intent.

 

Rather than going through every single email that comes your way, and then deciding whether it's a request, query, complaint or email of another nature, Zia lets you automate this process. This saves you and your users the trouble of going through every email even if it is irrelevant to you. 

 

Zia looks for keywords and uses them to highlight the intent of the email. The following intents will be displayed as labels on the top of the record.

• Request
• Query
• Complaint
• Others 

This allows users who handle requests to access those emails that Zia has labelled to be a request, shaving time off their schedules.  

Email sentiment analysis by Zia 

Zia's email sentiment analysis tells us how our customers feel based on the email they've sent us even before we open it. 

 

An organization receives hundreds of emails every day. But, the ones that have a negative tone usually require immediate attention over the others. And acting fast when it comes to an unhappy customer/prospect could mean losing or winning a sale. Going through your emails individually and working out which ones need timely attention won't work here. And, when you've got an unhappy customer, the least that can be done is to provide a timely response, and then some damage control.

 

Now, to identify the emails that need to be prioritized or require immediate attention, a representative has to leaf through the email content because the email's subject may not always give sufficient details about the purpose of the email.  

 

Zia's sentiment analysis categorizes the incoming emails as Positive, Negative, or Neutral with the help of AI.

• Positive Email Sentiment: emails that have a happy tone are categorized as positive.
• Negative Email Sentiment: if the tone of the email shows unhappiness, it is categorized as negative.
• Neutral: emails that have the characteristics of both positive and negative sentiment will be categorized as neutral.  

Below is a snippet of an email showing Zia's intent and sentiment analysis in action.

Leveraging this feature, the salesperson can readily identify customers who are unhappy or complaining. This will lead to better customer service as one can prioritise writing back swiftly. 

Useful Resources:

Previous Post - Enrich your data from emails efficiently with Zia

Zia for emails webinar:

 

• Topic Participants

• Shaveethira G

• Sticky Posts

• How to reach the official Zoho Support channels and avoid fake ones.

  Dear Customers, Thanks a lot for choosing Zoho! Our applications are built to help achieve your day-to-day business goals. We are committed to engaging with you, to understand and develop solutions that enhance your productivity.  We are happy and ready to help you use our services effectively. Understanding and avoiding fake support Just like using popular bank names and financial applications for phishing purposes, using Zoho and claiming to be providing Zoho Support or services with false numbers

• Function #35: Close all tasks associated with a lead and create a new task.

  Welcome back everyone! Last week, we learnt how to close all tasks of a deal depending upon the deal stage. This week, let's look at a custom function that lets you close all of the tasks associated with a lead while simultaneously creating a new task, like when you need to halt all progress towards a lead while the lead is not available at the moment but create a reminder task. Business scenario: The success of a company, in one way or another, is determined by the leads it gets. Each lead is just

• Zoho CRM Webinar - Redesigning Daily User Experiences with Canvas

  <br> Your users across roles use the CRM for day-to-day tasks that are necessary. Whether they perform their tasks on time, the right way, or at all depends on a lot of factors, including User Experience. Many businesses struggle with rigid layouts,

• Join us at the Canada ZUG Meetup: What’s New in Zoho CRM

  Hello Zoho Community! Start your year with fresh insights into Zoho CRM’s latest updates and tools. Whether you're a CRM beginner or a experienced user, this meetup is crafted to help you optimise your processes and leverage new features. Explore practical

• CRM Hack #2: Automate sending of birthday greetings to your customers.

    Hello everyone! What sets you apart as a sales person is your ability to add that personal touch to your business relationship with your customers. Sending a gift on a special day, or leaving a note wishing them on their birthdays, are small, yet significant actions that show your customers that you care. And these are actions done without any expectations :) You must be engaging with a lot of customers and it is highly unlikely that they all are your friends on Facebook or some social channel,

• Recent Topics

• How to add application logo

  I'm creating an application which i do not want it to show my organization logo so i have changed the setting but i cannot find where to upload/select the logo i wish to use for my application. I have seen something online about using Deluge and writing

• Email login error

  Login successfully but email page error

• Zoho Analytics Regex Support

  When can we expect full regex support in Zoho Analytics SQL such as REGEXP_REPLACE? Sometimes I need to clean the data and using regex functions is the easiest way to achieve this.

• Change of Blog Author

  Hi, I am creating the blog post on behalf of my colleague. When I publish the post, it is showing my name as author of the post which is not intended and needs to be changed to my colleague's name. How can I change the name of the author in the blogs?? Thanks, Ramanan

• Show Attachments in the customer portal

  Hi, is it possible to show the Attachments list in the portal for the particular module? Bests.

• Feature Request - Insert URL Links in Folders

  I would love to see the ability to create simple URL links with titles in WorkDrive. or perhaps a WorkDrive extension to allow it. Example use case: A team is working on a project and there is project folder in WordDrive. The team uses LucidChart to create

• How to sync from Zoho Projects into an existing Sprint in Zoho Sprints?

  Hi I have managed to integrate Zoho Projects with Zoho Sprints and I can see that the integration works as a project was created in Zoho Sprints. But, what I would like to do is to sync into an existing Zoho Sprints project. Is there a way to make that

• how to differentiate if whatsapp comes from certain landing page?

  I create a Zobot in SalesIQ to create a Whatsapp bot to capture the lead. I have 2 landing pages, one is SEO optimized and the other want is optimized for leads comes from Google Ads. I want to know from which landing page this lead came through WhatsApp

• Split my account

  Hello, I recently bought an email service for a friend. But, looks like I used my personal account to buy the plan. Please split the account so that the email service stays in a different account than my personal account.

• How to record company set up fees?

  Hi all, We are starting out our company in Australia and would appreciate any help with setting up Books accounts. We paid an accountant to do company registration, TFN, company constitution, etc. I heard these all can be recorded as Incorporation Costs, which is an intangible asset account, and amortised over 5 years. Is this the correct way to do it under the current Australian tax regulations? How and when exactly should I record the initial entry and each year's amortasation in Books? Generally

• Have Mail Lite, wish to add/purchase 2nd domain and use email

  Hello, I have recently created two new businesses. I have successfully used Zoho to create a domain for one business and have set up two email addresses / users on that domain. I am trying to figure out how to create a second domain, just like I did the

• Show Payment terms in Estimates

  Hi,  we are trying to set up that estimates automatically relates payment terms for the payment terms we introduced on Edit contact (Field Payment terms).  How can it be done? Our aim is to avoid problems on payment terms introduced and do not need to introduce it manually on each client (for the moment we are introducing this information on Terms and Conditions.  Kind Regards, 

• Search Bar Improvement for Zoho Commerce

  Hey everyone, I've been using Zoho Commerce for a bit now, and I think the search bar could really use an upgrade. Right now, it doesn't show products in a dropdown as you type, which would make finding items a lot faster. On Shopify, for example, you

• How can I calculate the physical stock available for sale?

  Hey Zoho Team,  I've tried to calculate the physical stock on hand in various ways - but always receive a mismatch between what's displayed in Zoho Inventory & analytics.  Can you please let me know how the physical stock available for sale is calculated?

• When dispatched to crew, assigning lead missing

  Hello, For the past two or three weeks, whenever an officer assigns Service Appointment to a team, the lead person is missing from the assigned service list. Therefore, we have to reschedule the SA and then the lead person becomes visible in the assigned

• I want to transfer the project created in this account to another account

  Dear Sir I want to transfer the project created in one account to another account

• Inactive User Auto Response

  We use Zoho One, and we have a couple employees that are no longer with us, but people are still attempting to email them. I'd like an autoresponder to let them no the person is no longer here, and how they can reach us going forward. I saw a similar

• Weekly Tips : Customize your Compose for a smoother workflow

  You are someone who sends a lot of emails, but half the sections in the composer just get in your way — like fields you never use or sections that clutter the space. You find yourself always hunting for the same few formatting tools, and the layout just

• Custom Bulk Select Button

  Zoho CRM offers the ability to select multiple records and invoke a Custom Button This functionality is missing from Recruit Currently we can only add buttons in the detail page and list But we cannot select Multiple Records and invoke a function with

• Need support in setting up the company email and few other setups

  Need support in setting up the company email and few other setups

• Power of Automation :: Smart Ticket Management Between Zoho Desk and Projects

  Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate

• Need to set workflow or journey wait time (time delay) in minutes, not hours

  Minimum wait time for both Campaigns workflows and Marketing Automation journeys is one hour. I need one or the other to be set to several minutes (fraction of the hour). I tried to solve this by entering a fraction but the wait time data type is an integer

• Remote Server is misconfigured

  Dear Team, I am unable to use email id as remote server is misconfigured. It would be really great if you could help on this and get this resolved. Thanks & Regard Rohit Gupta

• BUG - Google Business Buttons - Add a button to GBP Post

  I am experiencing an issue with the "Add a button" feature when creating posts for my Google Business Profile (GBP) through Zoho Social. When I schedule or publish a GBP post and include a call-to-action button with a specific URL, the post itself publishes

• This mobile number has been marked spam.

  Dear zoho team, I am very happy to use zoho,because it india 🇮🇳 own app, but when we login into zoho account we facing some issue, please solve below issue ASAP. Add your mobile number As an added security measure for Accounts, you need to verify and

• Do you have software like Windows software?

  We want swadeshi software

• Support for Custom Fonts in Zoho Recruit Career Site and Candidate Portal

  Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to use custom fonts in the Zoho Recruit Career Site and Candidate Portal. Currently only the default fonts (Roboto, Lato, and Montserrat) are available. While these

• Trying to export a report to Excel via a deluge script

  I have this code from other posts but it gives me an error of improper statement, due to missing ; at end of line or incomplete expression. Tried lots of variations to no avail. openUrl(https://creatorapp.zoho.com/<username>/<app name>/XLSX/#Report:<reportname>,"same

• Need help to create a attach file api

  https://www.zoho.com/crm/developer/docs/api/v8/upload-attachment.html Please help me to create it... It's not working for while. Do you have some example?

• Export view via deluge.

  Hi, Is it possible to export a view (as a spreadsheet) via deluge? I would like to be able to export a view as a spreadsheet when a user clicks a button. Thanks     

• Zoho Inventory's latest shipping integration updates at a glance.

  Hello Users, We would like to share some important news about our latest improvements in the Shipping integration capabilities of Zoho Inventory that we achieved in 2024 with some of our major integration partners in key editions across APAC, North America,

• IP Address Blocked

  Hi Team. Hope you're doing good. I'm unable to access Zoho with my IP address. I have to use VPN to access it. IP: 39.44.12.153 This is happening with all the Zoho products, the admin console and the mail.

• Outdated state in mexico

  Hello Zoho team, the drop down to add the state for customers, when they introduce their state in mexico has a city named “Distrito Federal” that name changed many years ago to “ciudad de mexico”. could you please update this so my clients can find the

• Possible to generate/download Quote PDF using REST API?

  See title. Is there any way after a quote has been created to export to a PDF using a specified template and then download it? Seems like something that should be doable. Is this not supported in the API v2.0?

• Creating an invoice to be paid in two installments?

  Hi there, I own a small Photographic Services business and have not been able to find a way to fit my billing system into Zoho, or any other Accounting software. The way my payments work is: 1. Customer pays 50% of total price of service to secure their

• Bug in allowing the user to buy out of stock items

  Hi i want to allow the user to buy out of stock items, according to the commerce documentation if i disable Restrict "Out of stock" purchases it will, but it doesnt work, so i want to know if it had any relation with zoho inventory, and if theres any

• Replace Lookup fields ID value with their actual name and adding inormation from subforms

  Hi everyone,  I wanted to see if someone smarter than me has managed to find any solutions to two problems we have. I will explain both below.  To start we are syncing data from Zoho CRM to Zoho Analytics and I will use the Sales Order module when giving

• Can a Zoho Sites page be embedded into another website (outside Zoho)

  Hi All, We have a request from a client - they'd like to take one of our information pages created in Zoho Sites and embed it into their own website? I was told through an email with Zoho that this was possible >>Thank you for your patience regarding

• Bug in allowing the user to buy out of stock items

  Hi i want to allow the user to buy out of stock items, according to the commerce documentation if i disable Restrict "Out of stock" purchases it will, but it doesnt work, so i want to know if it had any relation with zoho inventory, and if theres any

• Transition Criteria Appearing on Blueprint Transitions

  On Monday, Sept. 8th, the Transition criteria started appearing on our Blueprints when users hover over a Transition button. See image. We contacted Zoho support because it's confusing our users (there's really no reason for them to see it), but we haven't

• Next Page