Pricing Strategies: #5 Stay local, Price & Sell Global

Arun had always dreamed of taking his handmade craft business beyond his hometown. For years, he sold locally. Most of his customers are familiar faces, in our usual currency and with the exact expectations.

​
But one day, a traveller visited his workshop and said, "These pieces are beautiful. You should sell them online. People abroad would love this!"

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Arun took a minute to process those lines and laughed at first,"Online? Abroad? I wouldn't even know how to set pricing!"

​
But over the next few weeks, he continued to meet people from different cities, even other countries, who wanted to buy his products. Each conversation ended in the very same way:

"Can you tell me the price in Euros?"

"Do you ship to the US? How much would this cost?"

"Do you have a price catalog for our currency?"

He pulled out his phone, typed numbers into a calculator, hesitated, then stated a price. The visitor nodded politely but didn't look confident.

​
He clearly sees an opportunity to take his craft worldwide. But he felt that selling globally isn't hard; pricing it globally is where the real challenge lies.

He couldn't keep manually converting currencies.

He couldn't maintain separate price versions for each region.

He couldn't risk inconsistent pricing across online and offline channels.

Arun needs a system that lets him stay local but sell confidently anywhere in the world.

​
That's when he discovered Pricelist in Zoho Billing, a feature designed precisely for this.

Pricelist in Zoho Billing 

Pricelist lets you adjust how your product, plan, or add-on is priced for specific customers or markets. Prices can be tailored to different markets, currencies, and customer types, without changing the item's base price or subscription rate. Let's unpack different options we have in setting up Pricelist in Zoho Billing.

Markup & Markdown Pricelist 

Markup/Markdown pricelist lets you apply a percentage adjustment across your entire item catalogue.

You can apply:

• Markup to increase all item rates.

• Markdown to decrease all item rates.

 Best Fit for,

• Corporate distributors

• Wholesale partners

• Regional segment

• Festival or promotional pricing

 Strategic Advantage:

Businesses save hours of manual rate updates and can rapidly adapt pricing for promotions, market shifts or channel-specific strategies.

 

 Individual Item Pricelist 

Unlike markup/markdown, an individual-item pricelist allows

• Custom rates per item.

• Pricelist in different currencies.

• Discount within the pricelist.

Best fit for businesses that,

• Sell globally in different currencies

• Offer varied pricing for different customer segments/groups

• Manage extensive catalogs with diverse margins.

Strategic Advantage:

It lets you tailor prices for region, currency, and customer type without duplicating items or plans. This significantly increases competitiveness and conversion in the global market.

 

Pricelist for Subscription Items 

Pricelists allow you to maintain multiple selling rates for subscription items, plans and addons. You can price them in different currencies, and the pricelist can be associated with various customer categories during sales.

Best fit for businesses that,

• Sells products/services worldwide.

• Have wholesale vs retail differences.

• Offering a region-based subscription discount/price

Strategic Advantage:

Provides control over product pricing across markets, ensuring no customer gets an incorrect rate or currency. This keeps the subscription system clean while still supporting global expansion and segmented pricing.

Pricing Schemes  in Pricelist

Individual-item pricelist supports two pricing schemes.

1. Unit Pricing: Single flat rate per item/unit.
2. Volume Pricing: Pricing varies based on order quantity.

Strategic Advantage:

A unit-based pricelist is ideal for transparent, standardised pricing, while volume pricing encourages bulk purchases and builds strong B2B relationships.

 Importing Pricelist 

Zoho Billing supports CSV import to update custom pricing. This helps in managing extensive catalogs and for businesses that revise prices frequently.

Strategic Advantage:

Bulk import ensures accurate, consistent management of pricing changes while eliminating repetitive manual entry.

 Associating Pricelist to Customers 

In Zoho Billing, in addition to selecting the pricelist when creating a transaction, you can assign the pricelist directly to customers. This helps in preconfiguring customers with negotiated pricing. By associating a pricelist with the customer, you can clearly segment distributors, wholesalers, and retail buyers and automate transactions rather than process them manually.

Strategic Advantage:

Every transaction automatically reflects the correct prices; no manual edits are required, and the configured pricelist is applied.

 

Pricelist in Pricing Widget 

In Zoho Billing, customers can choose their preferred currency during checkout when you create and associate pricelist for the products on offer.  Customers can switch currencies using a simple dropdown or toggle and complete checkout with ease.

Strategic Advantage:

Local pricing reduces friction, increases trust and encourages customers to complete checkout confidently.

 

 What Pricelist Does to Business 

Pricelist enhances your ability to scale globally while keeping pricing consistent, competitive and customer-friendly. Pricelist turns a single business into a multi-market, multi-currency enterprise without operational complexity.

With a pricelist, you can speak to each customer in their language, starting with currency, region, and expectations.

You stay exactly where you are. Your pricing & product travel the world. 

Up Next: Common Mistakes in Pricing

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• Hari Hara Sudhan. S

  

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