Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tips and Tricks #13 para Zoho Campaigns, adaptado de Vinaya M
Viajemos a la época en la que la venta a domicilio era más frecuente, donde las ventas comenzaban con una llamada a la puerta. Cada vendedor tenía su forma de presentar su producto o servicio. Si el vendedor A nos hacía dar un portazo, el vendedor B conseguía despertar nuestra curiosidad. En este escenario ¿qué oferta acabaste comprando y qué te hizo hacerlo?

Así es, el vendedor B creó una gran primera impresión con la forma en que se presentó y a su producto, lo que hizo que nuestras puertas se abrieran un poco más.

Incluso en el mundo del marketing por correo electrónico, la primera impresión es clave para abrir las puertas del éxito, utilizando un asunto de correo electrónico bien elaborado. Hoy vamos a profundizar para saber cómo crear un asunto que pueda despertar la curiosidad de tus suscriptores.

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

1) Sé breve pero impactante
La mayoría de los lectores de correo electrónico nunca leen, sino que escanean las palabras. Por lo tanto, para alcanzar a estos lectores debes escribir un asunto que sea corto e impactante.

Además, la mayoría de los correos electrónicos se ven a través de dispositivos móviles, lo que significa que el asunto debe ser útil en un espacio reducido. Por lo tanto, recomendamos escribir una línea de asunto de entre 30 y 40 caracteres y mantener un límite de palabras de entre 7 y 9 palabras.

 2) Crea curiosidad
La mejor manera de crear un asunto que despierte curiosidad es utilizar el formato de cuestionario, que hará que los destinatarios del correo electrónico sientan curiosidad por el contenido de tu campaña de correo electrónico, leyendo la introducción y avanzando hacia el cuerpo del mensaje.

3) La personalización siempre es la clave
Para captar su atención, el asunto puede personalizarse añadiendo el nombre del lector y otros elementos, como emojis. Incluso puedes ir más allá y utilizar los datos disponibles sobre los lectores y su área de interés para redactar un asunto personalizado. En general, todo se reduce a entender a tus usuarios y darles lo mejor.

4) Donde fueres, haz lo que vieres
Elabora un asunto flexible según los gustos de tu audiencia, conociendo a tu público.

Mientras que algunas personas prefieren un asunto divertido, otras esperan que todo sea formal. Adaptarse a los gustos de tus lectores puede asegurarte un mayor éxito. No es fácil conocer los gustos de tu audiencia fácilmente, así que para empezar puedes hacer uso de la función de pruebas A/B de Zoho Campaigns, con la cual probar y seleccionar el asunto más atractivo.

5) Prueba la fórmula del "cómo hacerlo" y los números
Los contenidos "cómo hacerlo" y los listados son muy populares en el espacio digital, ya que están orientados a las soluciones y son muy fáciles de consumir. Estos dos grandes éxitos pueden convertirse en la estrella de tu campaña de correo electrónico con un asunto adecuado.

Por lo tanto, al redactar el asunto para el contenido que ofrece soluciones empresariales, utiliza el "cómo hacerlo".

En el caso de los contenidos con formato de lista, utiliza números para que los lectores se hagan una idea de la longitud de tu contenido.

¡Y hasta aquí los consejos de hoy! Sigue nuestros Tips and Tricks para Zoho Campaigns para crear grandes campañas de email marketing que lleguen a tu audiencia.

    • Recent Topics

    • Support for Custom Fonts in Zoho Recruit Career Site and Candidate Portal

      Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to use custom fonts in the Zoho Recruit Career Site and Candidate Portal. Currently only the default fonts (Roboto, Lato, and Montserrat) are available. While these

    • Can I convert multiple OLM files to Thunderbird at once?

      Yes, you can convert multiple OLM files to Thunderbird at once using the Aryson OLM file Converter. The tool supports bulk OLM file conversion, allowing users to select multiple OLM files in a single process. It preserves the original folder structure,

    • Adding bank details to the contact through API

      How to add bank-related information to the contact while creating it using API? The account number needs to be encrypted before sending it through API but not sure how to encrypt and get those values. Please guide me in this.

    • Ticket Resolution - Add rich formatting, screenshots and attachments

      The resolution field only allows plain text at the moment. Many of our resolutions involve posting screenshots as evidence, it would be great for us to be able to have rich text formatting, be able to paste screenshots and add attachments in the solution

    • Ticket resolution field - can you add links, video, and images?

      Seems like the ticket resolution fields is just a text field. Any plans to add the ability to add links, images...the same functionality in the problem description box? I would like to send the customer a link to a KB article, a link to our Wiki, embed an image, or use HTML to pass on a short how to video from YouTube.  Is their plans to add this functionality? You should also be able to complete formate the response from the ticket and then save and add to KB.  Thanks

    • CRM x WorkDrive: We're rolling out the WorkDrive-powered file storage experience for existing users

      Release plan: Gradual rollout to customers without file storage add-ons, in this order: 1. Standalone CRM 2. CRM Plus and Zoho One DCs: All | Editions: All Available now for: - Standalone CRM accounts in Free and Standard editions without file storage

    • Font breakage in Zoho Mail Desktop Lite application for Mac

      Dear Zoho Mail and Workplace Community, With the latest update of macOS Sequoia and macOS Tahoe, there has been font breakages in the email preview of Zoho Mail Desktop Lite application for Mac. This breakage is due to the corruption of the System fonts

    • Feature request - image resizing on sales orders

      I need to be able to show the items on the sales orders, currently the item image shows really small and no way to resize it, need the ability to make the image larger to showcase the product on the pdfs

    • Mail Merge is not working properly as far as the AUTOMATE section is concerned

      Hi there, I created a Mail Merge template for the Deal module. I would like Deal owners to mail merge their Deal records, download the Mail Merge document as a Word doc and make a few changes before sending it to the customer. Thing is, neither the "Merge

    • What's new in Zoho Sheet: Simplify data entry and collaboration

      Hello, Zoho Sheet community! Last year, our team was focused on research and development so we could deliver updates that enhance your spreadsheet experience. This year, we’re excited to deliver those enhancements—but we'll be rolling them out incrementally

    • Nueva edición de "Ask The Expert" en Español Zoho Community

      ¡Hola Comunidad! ¿Te gustaría obtener respuestas en directo sobre Zoho CRM, Zoho Desk u otra solución dentro de nuestro paquete de CX (Experiencia del Cliente? Uno de nuestros expertos estará disponible para responder a todas tus preguntas durante nuestra

    • Automation Series: Auto-Notify External Users on Issue Closure

      Hello Folks! In Zoho Projects, you can notify external issue reporters via email when an issue is marked as Closed. This helps the users avoid manual follow-ups and keeps the reporter updated. In this post, we’ll walk through a simple setup using a Web

    • Issue with open-rate reporting in Zoho Campaigns

      Hello, Since yesterday I’ve been experiencing an issue with the open-rate reports in Zoho Campaigns. The campaigns I send appear in the reports as if none of the emails have been opened, even though I know they have. To verify this, I replicated the campaign

    • Turn chat conversations into real action with Integration Blocks in Guided Conversations

      When a Guided Conversation fails, it's usually not because the logic is wrong. They fail because the conversation stops moving. A customer starts a chat with a clear goal: report an issue, check a status, or confirm something. At first, the flow does

    • Basic Mass Update deluge schedule not working

      I'm trying to create a schedule that will 'reset' a single field to 0 every morning - so that another schedule can repopulate with the day's calculation. I thought this would be fairly simple but I can't work out why this is failing : 1) I'm based in

    • Special characters (like â, â, æ) breaking when input in a field (encoding issue)

      Hey everyone, We are currently dealing with a probably encoding issue when we populate a field (mostly but not exclusively, 'Last Name' for Leads and Contracts). If the user manually inputs special characters (like ä, â, á etc.) from Scandinavian languages,

    • click to call feature

      I've Zoho CRM and in that i want click to call feature.

    • We Asked, Zoho Delivered: The New Early Access Program is Here

      For years, the Zoho Creator community has requested a more transparent and participatory approach to beta testing and feature previews. Today, I'm thrilled to highlight that Zoho has delivered exactly what we asked for with the launch of the Early Access

    • From Zoho CRM to Paper : Design & Print Data Directly using Canvas Print View

      Hello Everyone, We are excited to announce a new addition to your Canvas in Zoho CRM - Print View. Canvas print view helps you transform your custom CRM layouts into print-ready documents, so you can bring your digital data to the physical world with

    • Can the Product Image on the Quote Template be enlarged

      Hello, I am editing the Quote Template and added ${Products.Product Image} to the line item and the image comes up but it is very tiny. Is there anyway that you can resize this to be larger? Any help would be great! Thanks

    • Analytics <-> Invoice Connection DELETED by Zoho

      Hi All, I am reaching out today because of a big issue we have at the moment with Zoho Analytics and Zoho Invoice. Our organization relies on Zoho Analytics for most of our reporting (operationnal teams). A few days ago we observed a sync issue with the

    • Creating Parent Child relationship in Accounts

      We have customers with multiple locations, I setup the HQ as an account, then I setup the different sites marking the HQ as the parent to that location. If I then do a Deal for one of the locations, is there a way to show by looking at the parent account

    • Learner transcript Challenges.

      Currently i am working on a Learner Transcript app for my employer using Zoho Creator. The app is expected to accept assessment inputs from tutors, go through an approval process and upon call up, displays all assessments associated with a learner in

    • Client and Vendor Portal

      Some clients like keeping tabs on the developments and hence would like to be notified of the progress. Continuous updates can be tedious and time-consuming. Zoho Sprints has now introduced a Client and Vendor Portal where you can add client users and

    • #7 Tip of the week: Delegating approvals in Zoho People

      With Zoho People, absences need not keep employees waiting with their approval requests. When you are not available at work, you can delegate approvals that come your way to your fellow workmate and let them take care of your approvals temporarily. Learn more!

    • Admin Tip: Manage sub-domain emails using sub-domain stripping

      As an admin, you may need separate domains for different departments such as sales, support, and marketing. While this approach offers flexibility, creating and managing multiple domains can quickly become overwhelming, especially since each domain requires

    • Bring Zoho Shifts Capabilities into Zoho People Shift Module

      Hello Zoho People Product Team, After a deep review of the Zoho People Shift module and a direct comparison with Zoho Shifts, we would like to raise a feature request and serious concern regarding the current state of shift management in Zoho People.

    • Quick Copy Column Name

      Please add the ability to quickly copy the name of a column in a Table or Query View. When you right-click the column there should be an option to copy the name, or if you left-click the column and use the Ctrl+C keyboard shortcut it should copy the

    • Ability to Edit YouTube Video Title, Description & Thumbnail After Publishing

      Hi Zoho Social Team, How are you? We would like to request an enhancement to Zoho Social that enables users to edit YouTube video details after the video has already been published. Your team confirmed that while Zoho Social currently allows editing the

    • How do I remove a data source from Zoho Analytics?

      I am unable to find a delte option on a datasource that i put in the system as an error. On teh web it refers to a setup icon but I do not see that on my interface?

    • Add Employee Availability Functionality to Zoho People Shift Module

      Hello Zoho People Product Team, Greetings and hope you are doing well. We would like to submit a feature request to enhance the Zoho People Shift module by adding employee availability management, similar to the functionality available in Zoho Shifts.

    • Bigin, more powerful than ever on iOS 26, iPadOS 26, macOS Tahoe, and watchOS 26.

      Hot on the heels of Apple’s latest OS updates, we’ve rolled out several enhancements and features designed to help you get the most from your Apple devices. Enjoy a refined user experience with smoother navigation and a more content-focused Liquid Glass

    • Really want the field "Company" in the activities module!

      Hi team! Something we are really missing is able to see the field Company when working in the activities module. We have a lot of tasks and need to see what company it's related to. It's really annoying to not be able to see it.🙈 Thx!

    • Delay in rendering Zoho Recruit - Careers in the ZappyWorks

      I click on the Careers link (https://zappyworks.zohorecruit.com/jobs/Careers) on the ZappyWorks website expecting to see the job openings. The site redirects me to Zoho Recruit, but after the redirect, the page just stays blank for several seconds. I'm

    • Is Desk Down?

      Across department - always an error. [Status Mode] - error [Table View and the rest] - working

    • How do I change the wording of the tile of SignForm?

      When my user opens a SignForm url, the title that is presented is always "SignForm signer Information" and a form is displayed asking for the username and email address. This can be confusing to the end user. How can I change the title at least (Or at

    • How to link tickets to a Vendor/Vendor Contact (not Customer) for Accounting Department?

      Hi all, We’re configuring our Accounting department to handle tickets from both customers and vendors (our independent contractors). Right now, ticket association seems to be built around linking a ticket to a Customer / Customer Contact, but for vendor-originated

    • Problem with CRM Connection not Refreshing Token

      I've setup a connection with Zoom in the CRM. I'm using this connection to automate some registrations, so my team doesn't have to manually create them in both the CRM and Zoom. Connection works great in my function until the token expires. It does not refresh and I have to manually revoke the connection and connect it again. I've chatted with Zoho about this and after emailing me that it couldn't be done I asked for specifics on why and they responded. "The connection is CRM is not a feature to

    • Automatic Matching from Bank Statements / Feeds

      Is it possible to have transactions from a feed or bank statement automatically match when certain criteria are met? My use case, which is pretty broadly applicable, is e-commerce transactions for merchant services accounts (clearing accounts). In these

    • Clone Recurring Expenses

      Our bookkeeping practices make extensive use of the "clone" feature for bills, expenses, invoices, etc. This cuts down significantly on both the amount of typing that needs to be done manually and, more importantly, the mental overhead of choosing the

    • Next Page