User Defined Format of Add Email Data to Form Simply Not Working

User Defined Format of Add Email Data to Form Simply Not Working

https://www.zoho.com/creator/help/forms/email-data.html#Adding_form_data_via_e-mail_in_user-defined_format

I followed these directions to a T and it's not adding data... When I send an email with rich text I get a reply that says " Rich text formated email template is not supported, please resend the email as the plain text formated." ...when I take out the rich text nothing adds at all

Can someone get back to me and tell me what I'm doing wrong?