users cannot access uploaded file from view

users cannot access uploaded file from view

I've created a view which includes the column for 'file upload' and everything works fine for me as the developer.

The users can see the blue link, but when they click on it to download, they are being required to login.

I've opened the entire application as public
I've confirmed both the view and the form are published.

Is there something I'm missing that will allow 'joe public' not access the uploaded files when I embed the view into a webpage?