Zoho Marketing Plus présente le tableau budgétaire (le Budget Board)

Zoho Marketing Plus présente le tableau budgétaire (le Budget Board)



Le marketing nous amène souvent à dépenser une part importante de l'argent de notre entreprise. Les raisons ne manquent cependant pas : nous devons mener des campagnes payantes, organiser des événements, acquérir de nouveaux clients, et bien plus encore. Nous ne pouvons justifier ces dépenses en tant qu'investissements que si elles sont sont effectuées de manière optimale. Pour y parvenir, il est essentiel d'effectuer un suivi précis de toutes les dépenses.
Que faire pour en assurer le suivi aujourd'hui ? À l'aide de feuilles de calcul, où les détails importants passent souvent sous le radar.
Et s'il existait un outil qui permette d'enregistrer toutes vos dépenses de marketing et de les vérifier à tout moment - que ce soit pour une campagne spécifique, une région spécifique ou votre budget marketing global - le tout disponible en un seul endroit, en quelques clics seulement ? Voilà ce qui nous a poussés à intégrer Budget Board à Zoho Marketing Plus.

En quoi consiste Budget Board ?  

Budget Board est un espace où les équipes marketing peuvent planifier leurs budgets marketing, ajouter et suivre les dépenses marketing, et prendre des décisions basées sur des données.

Pourquoi le Budget Board

La plupart des équipes marketing gèrent leurs dépenses à l'aide de plusieurs feuilles de calcul et en perdent souvent la trace. Bien qu'il existe des outils de budgétisation et de gestion des dépenses sur le marché, ils ne sont pas conçus spécifiquement pour répondre aux besoins des spécialistes du marketing et ne sont pas non plus connectés aux plateformes sur lesquelles les activités de marketing sont exécutées, ce qui entraîne souvent l'un ou plusieurs des problèmes suivants :
  • L'équipe marketing se retrouve à dépenser plus que le budget prévu.
  • Les responsables ne sont pas toujours certains de l'utilisation qui est faite des fonds alloués au marketing.
  • Les équipes marketing n'ont pas toujours accès à des informations plus approfondies, telles que les dépenses géographiques, les dépenses basées sur les objectifs, les dépenses basées sur les activités, et autres, ce qui les empêche de prendre des décisions basées sur des données.
Budget Board a été conçu pour répondre à ces problèmes afin d'aider les équipes marketing à planifier leurs budgets, à enregistrer toutes leurs dépenses et à les classer par catégories.

Les avantages clés de Budget Board

Gérer plus efficacement votre budget marketing

Définir un budget clair pour votre organisation pour que l'équipe marketing et les autres services restent informés et s'alignent sur le budget. Il existe deux façons différentes de planifier votre budget marketing.
  • Budget par période : planifiez le budget marketing de votre marque pour différentes périodes (annuelle, trimestrielle ou mensuelle) et assurez vous que la dépense de votre équipe ne dépasse pas les montants alloués pour chaque période.

  • Budget par projet : organisez votre budget marketing en précisant le budget de chaque projet. Par exemple, vous pouvez allouer 10 000 euros à un projet de lancement d'une application mobile, et l'équipe marketing peut alors planifier et exécuter les activités de la campagne dans le cadre du budget désigné.

Aucune dépense de marketing ne vous échappe

Avec Budget Board, vous pouvez enregistrer toutes vos dépenses de marketing, telles que les montants dépensés pour des événements, des annonces dans les journaux, des campagnes, etc., et préciser les autres dépenses liées à l'événement, telles que les réservations de salles, les services de restauration et les services audiovisuels. Joignez les reçus et conservez des dossiers complets pour les audits futurs et à des fins de conformité.

Mieux comprendre vos dépenses de marketing

À partir des dépenses que vous enregistrez, Budget Board analyse et classe vos dépenses de marketing en fonction du type d'activité, de l'emplacement, etc. De plus, vous pouvez toujours obtenir une vue rapide de votre budget par rapport à vos dépenses réelles grâce à un graphique pratique afin de vous assurer que vous restez dans les limites de votre budget.


Le chemin à parcourir

Nous travaillons en permanence pour faciliter le planning et la gestion de vos budgets marketing.
Les fonctionnalités de la plateforme sont déjà en cours d'amélioration, comme le suivi du ROI et des performances, les workflows d'approbation, les intégrations avec les plateformes financières, et bien plus encore.
Nous espérons que cette nouvelle amélioration vous aidera à gérer efficacement vos dépenses marketing.


N'hésitez pas à nous faire part de vos questions ou suggestions dans la section des commentaires ci-dessous.
 
L'équipe Zoho France

    • Sticky Posts

    • Les Zoholics sont de retour !

      Bonjour à tous,  Nous avons (encore une fois) une bonne nouvelle à vous partager : nous allons enfin pouvoir nous rencontrer ! Et pas dans n'importe quel contexte, mais lors de notre conférence annuelle : les Zoholics ! Mais que sont les Zoholics me direz-vous

    • Novembre : un résumé de ce qui s'est passé le mois dernier sur Community

      Bonjour à tous,  L'année 2021 arrive presque à sa fin, mais nous continuons à avoir de nombreuses actualités à vous partager. En voici un résumé ! Nous avons eu notre première session "Ask The Experts" sur notre nouvelle version Zoho One 2021 et vous

    • Août : Un résumé de ce qui s'est passé le mois dernier sur Community

      Bonjour à tous, Et bonne rentrée ! Comme chaque mois voici un résumé de ce qui s'est passé sur Community et dans l'actualité de Zoho en général. La grande nouvelle de mois d'Août est l'arrivée de la fonction Canvas : le premier studio de conception pour

    • Juillet : Un résumé de ce qui s'est passé le mois dernier sur Community

      Bonjour à tous, Le premier mois de l'été se termine, et si certain profitent d'un repos bien mérité, sur Community on continue à en apprendre toujours plus sur nos produits Zoho. Notre série sur Zoho CRM se réinvente avec la découverte de notre fonction

    • Community Digest - Résumé de mai 2021

      Bonjour à tous, Que s'est il passé en Mai sur notre page Community France ? En plus de nos articles Trucs et Astuces, vous avez été nombreux a réagir, nous poser des questions ou encore publier vos propres conseils ! Vos les différents sujets abordés

    • Recent Topics

    • Subforms and Reports

      I am trying to do a report that shows various data from subforms. eg I want a report that shows what Bill Status are Approved Required. Or show the status of all bills. It doesn't look like Zoho Reports picks up information within reports. Is there another

    • Pass variables to Zoho Desk via URL to create a fast new ticket landing page

      We are integrating our phone system into Zoho Desk. Currently when a helpdesk agent answers the phone, a soft client opens a new tab with zoho desk at the new case page. https://desk.zoho.com/support/companyname/ShowHomePage.do#Cases/new We would like

    • 【Zoho CRM】アナリティクス機能のアップデート：ウォーターフォールの導入

      ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中からアナリティクス機能のアップデートをご紹介します。 本記事は、以前紹介された機能に新たに追加された機能です。 以前の記事：https://support.zoho.co.jp/portal/ja/kb/articles/zoho-crm-visualize-your-data-with-a-new-set-of-charts-treemap-butterfly-sankey-and-cluster-charts

    • [Free Webinar] Learning Table Series - Creator for the Finance Industry

      Hello Everyone! The Learning Table Series is a free monthly webinar that runs for around 45 minutes. It's offered to our Community users and aims to provide a dynamic learning experience by demonstrating how Creator can be used as a solution for various

    • Webhook - Configuration failed: 200 response not received for POST request

      Hello, I am trying to set up a webhook to connect with an automation software but I receive the following error from Zoho: Configuration failed: 200 response not received for POST request I have tried testing it on webhook.site as well and receive the

    • Automated Shopify adjustment problem. "An inventory adjustment has been created by the system to set the initial stock from Shopify"

      Has anyone noticed issues since the Shopify Sync has been updated recently? If you sync with Shopify, check to see if there are automated adjustments for old products that keep recurring. We have this problem for 6 SKU's that Zoho is doubling the stock

    • Best website platform to sync to Zoho Inventory

      Anyone like to suggest the best website platform for syncing to Zoho Inventory? We DO NOT want to sync stock, only orders. Shopify - not an option as we have more than one website and Shopify requires 2 accounts and Zoho will not sync with 2 different accounts. Magento and WooCommerce both sync via Kloudconnectors - does anyone have any experience with this? I have trialled it and there are flaws - eg purchase order numbers are not populated. Discussion welcome!

    • Include product images in data sync between Zoho CRM and Zoho Inventory

      Currently the item image does not sync between Zoho CRM and Zoho Inventory when using the internal Zoho sync functionality. This requires users to manually update the item image in Zoho Inventory for products created in CRM and vice versa. Including the

    • Show ordered quantity on packing slips and invoices

      Hello Is there any way possible to show the original ordered quantity of an item (as recorded in the sales order) on subsequent package slips and sales invoices, so that these documents can show the customer the ordered qty vs the qty being currently

    • Search Zoho Inventory Items module via API

      How can I search Zoho Inventory Items by custom fields, categories, etc using the API? This is not documented. Is there an advanced search function like CRM's COQL search available via the Zoho API? If there is an undocumented way to search Items via

    • How can I get my images to display correctly on mobile site?

      I have just created a site and uploaded images, which look perfect on the desktop version. However when I view the site on my mobile device some of the images are not displaying correctly. They are all blurry. Anyone else experience this?

    • Does Creator support HTMX?

      I love the Zoho ecosystem and Zoho Creator does a lot of things really well. However, I'm needing more real-time interactivity in my forms. Is the only option to create a JS widget? How about HTMX?

    • My fix for "This report is not accessible" in published pages

      Hi Community, after having the same issue as many others here and going through the community's posts, i found a solution on my own. Again, the quality of support from Zoho is pretty awful: if you cannot help yourself, you're lost. I really like Zoho,

    • Tip of the Week #59– Enhance team collaboration with multichannel shared inboxes!

      Struggling with scattered customer conversations and missed follow-ups across your team? When messages are everywhere, it's easy for them to fall through the cracks—leading to delays, duplicate replies, and miscommunication among team members. Zoho TeamInbox

    • Subforms in stateless forms

      I think the title says it all. We need to be able to add subforms to stateless forms. Currently the only workaround is to create a Form and delete each record upon submission of the form. I need to build an interface to update our inventory. Basically

    • Delete standard e-mailtemplate

      Hello, Is it possible to delete or hide a standard e-mailtemplate? I would only like to show my own created e-mailtemplates to my staff. I only find a 'delete' option at my custom made e-mailtemplates, but the standard e-mailtemplates do not show this

    • Add values to Countdown Mode

      Is it possible to add values to the countdown mode drop down? The longest is 2 days. I would like values for 5 days, 10 days, 15 days...

    • RSS feed from a Zoho site blog?

      Does the Zoho Site blog have an RSS feed associated with it? I would like to have this picked up on a business Facebook page. thanks

    • Refresh token not appearing

      Hello, I was wondering if there is another way of obtaining a refresh token, as following the usual 60-second-code procedure generates a new access token, but not the refresh token, and so i have to repeat everything to get a new token every hour or so,

    • How would I collect a signature in person on Zoho sign?

      Suppose I have a customer show up at my office and we close a deal. I have an iPad ready to go, and I need to have the customer sign the document right there. How would I do it?

    • What's New in Zoho Analytics - June 2025

      Hello Users, We're delighted to bring you new features and enhancements designed to make your analytics experience smarter and more powerful than ever. AutoML Enhancements We’re thrilled to introduce powerful new AutoML enhancements, making machine learning

    • CRM Client scripts via extension?

      I've made a lot of industry specific customization to zoho CRM, using custom modules, workflows/automations, deluge scripts, api calls, and client scripting. I have had organic interest explaining what i've done to other small business owners in my industry.

    • How to import data via Excel for a multi-select lookup field?

      In the Accounts module, I have a multi-select lookup field to the Contacts module. When I import Accounts data via Excel, I want to enter the contact email address (which is used as the identifier) under the column name for the multi-select lookup field.

    • Need better way to tie Undeposited Funds to Invoice Payments to make it easy to reconcile Undeposited Funds account

      Hello, Request to have Zoho create tighter integration between Undeposited Funds and Invoice Payments.  Currently reconciling the undeposited funds account is a fairly tedious process for us.  Since the deposits and payments are just thrown into a "bucket"

    • Customized folder permissions in web Zoho WorkDrive won't apply to Sync

      Hi, within the 'Deals' macro-folder I created a folder for each Sales person (att. 1). Within each Sales person's folder a subfolder is automatically generated via function every time a new deal record is created in Zoho CRM, i.e. 1 deal record = 1 deal

    • What happens after trial period

      Dear Support, We are planning to use ZOHO CRM for our organization. We are now registered for a 15 days trial version. I would like to know what happens with our account and our data after these 15 days. Will it automatically change into a 'free' account

    • Forte's Extra Costs

      Hello everyone in the Zoho community, I wanted to share some information about Forte in case anyone wanted to look into them as a processor.  I currently use Stripe, but wanted to use Forte's ACH to pay vendors and take ACH payments for our products.  This is one of the only ACH processors that Zoho accepts. They state their cost is $25/month plus their transaction fees for ACH.  However, after signing up and going through their approval process, I found this out they work with a PCI compliance service

    • SEPA stripe vs gocardless

      Hi, we want to use Zoho Books - but as we are a company that is based in Germany we are using SEPA mandates. I know that its possible to use GoCardless - but the fees are extremly high (15 EUR fee for a 5000 EUR transaction). Is there any other way to

    • Zoho Commerce - Zoho Shop (Multilanguage)

      hi there we have a shop in zoho commerce, can I change the language in the shop, i mean, can I create a German and a French version, as an instance or something? If yes, how it works? thanks for your answers greetings prisca

    • French Tutorials

      Is there any Zoho projects tutorials, ebook, video or else in french? If so, where can I fin it please? Thx

    • My zoho mail has been disabled and cannot send email

      I’m the super admin for my company’s email accounts, but my own email address has been unexpectedly locked. I’m seeing the following error message: Could you please assist in unlocking my account so I can resume sending emails?

    • SMTP error

      I am using SMTP from Zoho the account is accounts@khlaklaeeb.com it was working fine then started to have Error and unable to delivery messages SMTP host SMTP.zoho,com SMTP user: accounts@khlaklaeeb.com SMTP port 465 PAssword: App Password it was working

    • Zoho Books Roadshows are back in the UAE!

      Hello there, Business owners and accounting professionals of the UAE, we’re coming to your cities! FTA accredited Zoho Books is now officially one of the Digital Tax Integrators in the UAE. With the newly launched direct VAT filing capabilities, we're

    • Automatically creating a ticket in Zoho Desk when an invoice is created in Zoho Books

      I need to find a way to create a ticket automatically (i.e. using workflow) in Zoho Desk whenever an invoice is created in Zoho Books. Please advise if there is a way of doing that?

    • Been getting this error, every now and then "Get count limit exceeded, please try again after 3 mins"

      it is really annoying.

    • Co-existing with Google Workspace

      We currently use GWS and due to legacy practices, we cannot migrate away from it. Not easily anyway. The issue we have is that while we have Zoho Mail, we get duplicate copies of emails. Our setup is that GWS is our primary. We have Zoho MX records in

    • Stop Zoho Projects From Automatically Adding Client Users

      I have a custom function that creates a Zoho Project for every Quote attached to a Deal when it moves to Closed Won. Everything works fine, except for the fact that connecting a Zoho Project to the CRM automatically takes the Contact associated with the

    • dd Linked Note to Comments & History via Custom Function + Zoho Document View Feature

      Hi all, I have a couple of custom functions running in Zoho (specifically in Inventory/Books), and I'm trying to streamline it. Here’s the scenario: When a Purchase Receive is processed, my custom function automatically creates a Package. I'd like to

    • How to break line in zohoCRM

      Hello everyone, I'm currently working with Deluge scripting language and encountering an issue with newline characters (\n). My goal is to format a string with multiple lines, but the newline characters are not being interpreted correctly. Instead of

    • Marketer’s Space: Supercharged Workflow with Zoho CRM Integration

      Hello Marketers! Welcome back to another post in Marketer’s Space. Today, we’ll explore how integrating Zoho CRM with Zoho Campaigns can help you create smarter, more personalized Workflow. In this post, we’ll look at a specific use case to demonstrate

    • Next Page