Campaigns Community Meetups - India - Round 2
Hello people,
Hope you are all doing great! We are glad to announce our second round of community meetups in India. Get ready to meet us at our knowledge-sharing sessions in the following cities.
Location: India
Cities: Bengaluru, New Delhi, Gurugram
Agenda:
1. Introduction to Zoho Campaigns Community
Learn what are the learning initiatives we do, and how you can contribute.
2. Creating targeted and personalized email campaigns that drive sales (with Zoho Campaigns)
Get to know more about creating effective emails, using personalization and interactivity, and much more.
3. Creating unique lead-customer journeys across channels (with Zoho MarketingHub)
See what difference marketing automation can do your business, and what robust tools are in store.
4. Q&A and Networking
It's time to get all your product-related questions answered, by meeting our experts face-to-face.
Here are the registration links:
1. Bengaluru - 3rd May, 2019
2. New Delhi - 9th May, 2019
Looking forward to meeting you all at the upcoming meetups.
Regards,
Swathika Mahalakshmi
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Swathika Mahalakshmi
Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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