In our previous series, we learned about using merge tags in email campaigns. In this week's series of posts, we'll be learning about the following salient features of signup forms:

• Associating a signup form with a mailing list 
  

• Adding custom fields to a signup form
  

• Pushing leads to CRM after a form submission
  

• Automating the onboarding process after a form submission
  

In today's post, we'll learn about associating a signup form with a mailing list. 

Signup forms allow customers to sign up to receive emails, newsletters, and updates about your business. When you associate a mailing list with a signup form, people who sign up will be added to the desired mailing list. 

How to associate a mailing list 

Select the required signup form and click Associate to get code in the Publish Options subtab. 

Let's see how this works in a scenario

Sasha, who owns an automobile garage, wants to promote her store. She decides to conduct an event to bring in more customers. Sasha configures a signup form, associates it with a mailing list, and uses it during the event. Lots of leads sign up, and Sasha sends emails about her service to the mailing list. Later, some of the interested leads become Sasha's customers. Shasha repairs and fine-tunes their cars and goes on to get more business. 

Click here to find out more about associating a mailing list with a signup form.