Tip of the fortnight 8 - Streamline your payment form's checkout process for improved conversion

Tip of the fortnight 8 - Streamline your payment form's checkout process for improved conversion

Hello fellow form builders,

Successfully processing payments without you even having to enter a line of code, we are payment forms ready! Are you? Before adding a payment field in your form and calling it a day, it's important to consider the negative impact that complicated and poorly designed payment forms can have on your conversions. 



In today's market, customers expect the ability to easily make payments as soon as they are done adding items to their cart. Based on the above stated facts, making the payment checkout process straight forward and easy-to-understand will clearly improve your conversion rates. Whether it's a small business that wants to build their own e-commerce payment form or a newsletter subscription form to collect monthly payments, if you're not making the steps easy, you're not making money!

We will be discussing various use cases and best practices that you can follow for designing your payment forms in our upcoming fortnight series. The first series, today, is about creating a workflow to accept payments based on the options your customers select. Let's get into it!



No customer is alike. Keeping the customer's experience in mind, streamline the checkout process for your forms by creating a workflow that populates the payment field with an amount based on the customer's selection. This dynamic workflow ensures that your customers are checking out from your form with a correct payment amount. I will illustrate the two scenarios you'd face while creating a simple or a complex order form, booking form, gym membership, newsletter subscription, or event registration, etc.


Collecting payments based on user's choice

For a form where only a field's selection of your customer is going to decide the payment, you can automatically prefill the selected option's value as the payment amount. Assume you have a Newsletter Subscription form where the customer needs to choose the subscription type and make the payment. When you list your answer choices (6 months/one year), you need to assign values for each choice you've listed. These assigned values should be equal to the payment amount you want to collect. A quick tip I'll give you is to use only the Radio/Dropdown fields to list your choices so that the customer is choosing only one option and not more than that!



When including the payment field into your form, choose this field as the payment amount as you configure it. Now when your customers choose a specific subscription type, the corresponding payment amount gets auto filled in the payment field! If you are selling a product, including images (use image choices field) can be a great way to interact with your customers and motivate them to check out! Assign values to each image as we discussed above, and later, in your payment field, you can configure that field as the payment amount.




Collecting payments based on a calculated value

The above discussed configuration is used only when the payment amount is based on a single field's choice. If you are creating a form where the total payment amount is going to be based on more than one value, you need to involve calculations to work out the total value. For instance, let's look at an order form where the customer might purchase as many orders as they want.





Here, the Item and Quantity decides the payment amount. You can apply a formula for this using the Formula field and choose that formula field as the payment amount. Let me show you another example where two orders are placed in a single form, i.e for a vase and flowers.



To sum this up for the total payment amount, you can enter the expression Glass Vase total + Flowers total amount . Not only the fields can be involved in the calculations. You can also add numerical values as a part of the calculation as well. For example, when you want to add a Shipping Charges (say, $20), for any subscription plan they choose, you can frame the expression as shown below.



That's a wrap! Check out our different payment options and the configuration instructions to get started. Do you have anything else to add? Comment below - we'd love to hear from you!

Until next fortnight,
Prasana




To get updated every fortnight on useful form tips, click follow under our community learning series .



    Access your files securely from anywhere







                          Zoho Developer Community






                                                • Desk Community Learning Series


                                                • Digest


                                                • Functions


                                                • Meetups


                                                • Kbase


                                                • Resources


                                                • Glossary


                                                • Desk Marketplace


                                                • MVP Corner


                                                • Word of the Day


                                                • Ask the Experts



                                                          • Sticky Posts

                                                          • Tip #10: Automatically add tags to Zoho CRM records using form responses

                                                            You may be using tags to filter records, create reports based on specific tags, or let your sales team to know which clients to give priority to. Don't skip tagging for the crm records added via forms. The tags can be set to be automatically captured during the form submission. How it works When you set up a configuration to push form entries into CRM, you can add a tag to them automatically. The tag value can vary based on the respondent's input (captured using form fields), or you can include a
                                                          • Tip #2: Prefill forms automatically with existing Zoho CRM data

                                                            How to automatically prefill a form with existing Zoho CRM data? Prefilled forms can be useful when you want your prospects to view and confirm their data, and in a wide range of other situations. In Zoho Forms, we prefill the fields with the values from Zoho CRM using the Zoho CRM field. What is a Zoho CRM field? A Zoho CRM field acts as a two-way communication channel, by sending data to Zoho CRM from forms and fetching information from CRM into Forms. The field will look up data from your CRM
                                                          • Tip #8: Pass Adwords data (GCLID) and UTM parameters to Zoho CRM using forms

                                                            When you are using forms to capture leads, you may wonder: " How did they find me? Which marketing campaign worked best?"  You can answer this question by capturing the Google Adwords data (GCLID) or the UTM parameter details in your CRM using forms. This can be a great way to gauge the effectiveness of your campaigns and identify the most effective ways to capture leads.  Capturing GCLID parameters How it works If a person finds your form by clicking an ad, a GCLID gets created. When they fill out
                                                          • ZUG (Zoho User Group) In-person Meetups - Maximize Data Efficiency with Zoho Forms & Beyond

                                                            Hello Zoho Community, Join us for our upcoming meetups in ANZ, where we'll dive into seamless data handling and maximizing efficiency through Zoho Forms and beyond. Explore the potential of Zoho Forms customization and integration, from mastering the
                                                          • Tip #9: Modify deal properties in Zoho CRM using form responses

                                                            How to modify deal properties of Zoho CRM records using form responses? Deal properties in Zoho CRM records are constantly modified based on the status of the deal. You can automatically modify deal properties (like the deal closing date, or deal name) and even update the deal stage, using form inputs. This can drastically reduce the work your team would otherwise do to search and change individual record details manually. How it works This works by integrating the form with the Deals module of Zoho


                                                          Manage your brands on social media



                                                                Zoho TeamInbox Resources



                                                                    Zoho CRM Plus Resources

                                                                      Zoho Books Resources


                                                                        Zoho Subscriptions Resources

                                                                          Zoho Projects Resources


                                                                            Zoho Sprints Resources


                                                                              Qntrl Resources


                                                                                Zoho Creator Resources



                                                                                    Zoho CRM Resources

                                                                                    • CRM Community Learning Series

                                                                                      CRM Community Learning Series


                                                                                    • Kaizen

                                                                                      Kaizen

                                                                                    • Functions

                                                                                      Functions

                                                                                    • Meetups

                                                                                      Meetups

                                                                                    • Kbase

                                                                                      Kbase

                                                                                    • Resources

                                                                                      Resources

                                                                                    • Digest

                                                                                      Digest

                                                                                    • CRM Marketplace

                                                                                      CRM Marketplace

                                                                                    • MVP Corner

                                                                                      MVP Corner







                                                                                        Design. Discuss. Deliver.

                                                                                        Create visually engaging stories with Zoho Show.

                                                                                        Get Started Now


                                                                                          Zoho Show Resources


                                                                                            Zoho Writer Writer

                                                                                            Get Started. Write Away!

                                                                                            Writer is a powerful online word processor, designed for collaborative work.

                                                                                              Zoho CRM コンテンツ





                                                                                                Nederlandse Hulpbronnen


                                                                                                    ご検討中の方




                                                                                                          • Recent Topics

                                                                                                          • Deluge sendmail in Zoho Desk schedule can't send email from a verified email address

                                                                                                            I am trying to add a scheduled action with ZDesk using a Deluge function that sends a weekly email to specific ticket client contacts I've already verified the email address for use in ZDesk, but sendmail won't allow it in its "from:" clause. I've attached
                                                                                                          • Zoho Campaigns - Why do contacts have owners?

                                                                                                            When searching for contacts in Zoho Campaigns I am sometimes caught out when I don't select the filter option "Inactive users". So it appears that I have some contacts missing, until I realise that I need to select that option. Campaigns Support have
                                                                                                          • First day of trying FSM in the field.

                                                                                                            What we found. 1. with out a network connection we were unable to start a service call? 2. if you go to an appointment and then want to add an asset it does not seem possible. 3. disappointed not to be able to actually take a payment from within the app
                                                                                                          • Bigin Android app update: User management

                                                                                                            Hello everyone! In the most recent Bigin Android app update, we have brought in support for the 'Users and Controls' section. You can now manage the users in your organization within the mobile app. There are three tabs in the 'Users and Controls' section:
                                                                                                          • Importing data into Assets

                                                                                                            So we have a module in Zoho CRM called customers equipments. It links to customers modules, accounts (if needed) and products. I made a sample export and created extra fields in zoho fsm assets module. The import fails. Could not find a matching parent
                                                                                                          • Email Integration - Zoho CRM - OAuth and IMAP

                                                                                                            Hello, We are attempting to integrate our Microsoft 365 email with Zoho CRM. We are using the documentation at Email Configuration for IMAP and POP3 (zoho.com) We use Microsoft 365 and per their recommendations (and requirements) for secure email we have
                                                                                                          • One Contact with Multiple Accounts with Portal enabled

                                                                                                            I have a contact that manages different accounts, so he needs to see the invoices of all the companies he manage in Portal but I found it not possible.. any idea? I tried to set different customers with the same email contact with the portal enabled and
                                                                                                          • All new Address Field in Zoho CRM: maintain structured and accurate address inputs

                                                                                                            The address field will be available exclusively for IN DC users. We'll keep you updated on the DC-specific rollout soon. It's currently available for all new sign-ups and for existing Zoho CRM orgs which are in the Professional edition. Managing addresses
                                                                                                          • End Date in Zoho Bookings

                                                                                                            When I give my appointments a 30 minutes time I would expect the software not to even show the End Time.  But it actually makes the user pick an End Time.  Did I just miss a setting?  
                                                                                                          • Choosing a portal option and the "Unified customer portal"?

                                                                                                            I am trialling Zoho to replace various existing systems, one of which is a customer portal. Our portal allows clients to add and edit bookings, complete forms, manage their subscriptions and edit some CRM info. I am trying to understand how I might best
                                                                                                          • Zoho Commerce

                                                                                                            Hi, I have zoho one and use Zoho Books. I am very interested in Zoho Commerce , especially with how all is integrated but have a question. I do not want my store to show prices for customers that are not log in. Is there a way to hide the prices if not
                                                                                                          • email forwarding not working

                                                                                                            Your email forwarding service does not work. I received the confirmation email and completed the confirmation, after that nothing and nothing since no matter what I have tried. Shame as everything else was smooth. I spose it's harder to run one of these web based internet mail services than you guys thought!!! can you fix the email forwarding asap PLEASE!
                                                                                                          • Zoho Desk KB article embedded on another site.

                                                                                                            We embed KB articles from Zoho Desk on another site (our application). When opening the article in a new tab, there is no issue, but if we choose lightbox, we are getting an error "To protect your security, help.ourdomain.com will not allow Firefox to
                                                                                                          • Can a Zoho Sites page be embedded into another website (outside Zoho)

                                                                                                            Hi All, We have a request from a client - they'd like to take one of our information pages created in Zoho Sites and embed it into their own website? I was told through an email with Zoho that this was possible >>Thank you for your patience regarding
                                                                                                          • Support new line in CRM Multiline text field display in Zoho Deluge

                                                                                                            Hi brainstrust, We have a Zoho CRM field which is a Muti Line (Small) field. It has data in it that has a carriage return after each line: When I pull that data in via Deluge, it displays as: I'm hoping a way I can change it from: Freehand : ENABLED Chenille
                                                                                                          • Enable Locations for Expense

                                                                                                            Hi, please enable Locations (ex Branches) for Zoho Expense so that there is consistency between this app and Zoho Books. Thanks in advance.
                                                                                                          • Currency abbreviations

                                                                                                            Hello, Im stuck, and need help. I need the currency fields for example, opportunity value, or total revenue, to be abbreviated, lets say for 1,000 - 1K, 1,000,000 - 1M, and so on, how should I do this?
                                                                                                          • Losing description after merging tickets

                                                                                                            Hello, We merge tickets when they are about the same topic from the same client. It happens sometimes. We recently noticed that after the merger only the description from the master ticket is left in a thread. And the slave-ticket description is erased.
                                                                                                          • in the Zoho Creator i have File Upload field get the file on submission of the form Get the File and upload to Zoho Books

                                                                                                            in the Zoho Creator i have File Upload field get the file on submission of the form Get the File and upload to Zoho Books . how I get the file From zoho creator and upload to Zoho Books . using Api response = invokeUrl [ url: "https://www.zohoapis.com/creator/v2.1/data/hh/l130/report/All_Customer_Payments/"+input.ID
                                                                                                          • Generate a link for Zoho Sign we can copy and use in a separate email

                                                                                                            Please consider adding functionality that would all a user to copy a reminder link so that we can include it in a personalized email instead of sending a Zoho reminder. Or, allow us to customize the reminder email. Use Case: We have clients we need to
                                                                                                          • Syntax for URLs in HTML Snippets

                                                                                                            What are some best practices for inserting a URL in an HTML snippet? I've looked at Zoho Help articles on navigation-based and functional-based URLs, but I'm still unclear on how to incorporate them in an HTML snippet. For example, 1. How do I link to
                                                                                                          • Rate Limiting in Zoho Flow (OpenAI API)

                                                                                                            Hi Everyone, We are facing some issues when using Zoho Flow as we have a deluge script running which is making external calls to OpenAI endpoint. Sometimes the response takes more than 30 seconds meaning the script will timeout. We want to implement a
                                                                                                          • Placing a condition before converting the LEAD

                                                                                                            Hi,  I need some assistance with Lead conversion. I need to place certain conditions before allowing the user to convert the lead.  For example: up until the certain status's doesn't equal "green" don't allow to convert lead.  I tried creating this using
                                                                                                          • it is possible to open a widget via deluge script function

                                                                                                            I have one function that is workflow action I call my fucntion I need to call the internal widget it is possible to open or it have to please tell me the solution
                                                                                                          • Creator - Portal Custom Domain

                                                                                                            I will pay $100 in crypto to anyone who can actually get my Creator Custom Domain to function (actually tell me how you got yours to).  Domain verifies, Nothing. I've been fighting it a week, multiple chats to customer service. Clearly I'm doing something wrong.  Some datapoints Domain name itself unimportant, can be a string of numbers.  I need to know what registrars are working for you because GoDaddy does NOT.  Do I need hosting? I've tried both ways and nothing works.  I pushed through Cloudflare
                                                                                                          • Translation support expanded for Modules, Subforms and Related Lists

                                                                                                            Hello Everyone!   The translation feature enables organizations to translate certain values in their CRM interface into different languages. Previously, the only values that could be translated were picklist values and field names. However, we have extended
                                                                                                          • Transitioning to API Credits in Zoho Desk

                                                                                                            At Zoho Desk, we’re always looking for ways to help keep your business operations running smoothly. This includes empowering teams that rely on APIs for essential integrations, functions and extensions. We’ve reimagined how API usage is measured to give
                                                                                                          • steps and options to change Domain DNS/Nameservers settings

                                                                                                            Please share the options or steps to change  Domain DNS/Nameservers settings 
                                                                                                          • Unable to explore desk.zoho.com

                                                                                                            Greetings, I have an account with zoho which already has a survey subscription. I would like to explore desk.zoho.com, but when I visit it while logged in (https://desk.zoho.com/agent?action=CreatePortal) I just get a blank page. I have tried different
                                                                                                          • Employees in Leave Policy exceptions

                                                                                                            In the Leave Policies we should be able to add specific employees to the exception list So it will be like All Employees except A,B,C in the exception list, currently we can only add departments etc
                                                                                                          • Searching customer field

                                                                                                            Hello, When entering a receipt, we select customer information. The customer information is synced with Zoho CRM. However, we can't find the customer information because it searches for words that begin with the entered value. It needs to search for words
                                                                                                          • Transition Criteria Appearing on Blueprint Transitions

                                                                                                            On Monday, Sept. 8th, the Transition criteria started appearing on our Blueprints when users hover over a Transition button. See image. We contacted Zoho support because it's confusing our users (there's really no reason for them to see it), but we haven't
                                                                                                          • Meet Canvas' Grid component: Your easiest way to build responsive record templates

                                                                                                            Visual design can be exciting—until you're knee-deep in the details. Whether it's aligning text boxes to prevent overlaps, fixing negative space, or simply making sure the right data stands out, just ironing out inconsistencies takes a lot of moving parts.
                                                                                                          • Unified task view

                                                                                                            Possible to enable the unified task view in Trident, that is currently available in Mail?
                                                                                                          • How I set default email addresses for Sales Orders and Invoices

                                                                                                            I have customers that have different departments that handle Sales Orders and Invoices. How can i set a default email for Sales Orders that's different than the default email for Invoices? Is there a way I can automate this using the Contact Persons Departments
                                                                                                          • Modular Permission Levels

                                                                                                            We need more modular Permissions per module in Books we have 2 use cases that are creating problems We need per module export permission we have a use case where users should be able to view the sales orders but not export it, but they can export other
                                                                                                          • When dispatched to crew, assigning lead missing

                                                                                                            Hello, For the past two or three weeks, whenever an officer assigns Service Appointment to a team, the lead person is missing from the assigned service list. Therefore, we have to reschedule the SA and then the lead person becomes visible in the assigned
                                                                                                          • Kaizen #157: Flyouts in Client Script

                                                                                                            Hello everyone! Welcome back to another exciting edition of our Kaizen series, where we explore fresh insights and innovative ideas to help you discover more and expand your knowledge!In this post, we'll walk through how to display Flyouts in Client Script
                                                                                                          • Bigin, more powerful than ever on iOS 26, iPadOS 26, macOS Tahoe, and watchOS 26.

                                                                                                            Hot on the heels of Apple’s latest OS updates, we’ve rolled out several enhancements and features designed to help you get the most from your Apple devices. Enjoy a refined user experience with smoother navigation and a more content-focused Liquid Glass
                                                                                                          • How get stock name from other column ?

                                                                                                            How get stock name from other column ? e.g. =STOCK(C12;"price") where C12 is the code of the stock
                                                                                                          • Next Page