Tip of the week 21 - Let subscribers know about your company's terms.

Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.

Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement approach, you can rely on expanding your subscriber base, in the cleanest manner.

So, how you can convey your organization's terms to your subscribers? There's an easier way to do this! You can show your company's 'Privacy Policy' and 'Terms of Service' pages to the people, right at the time of their signup or while they receive your email campaigns.

This sort of a transparency between your brand and your subscribers can also do away with any sort of ambiguity or communication issues (related to subscriber data collection and processing) that might arise now, or in the future.

Considering the importance of brand-subscribers relationship, here's the tip for this week:

P.S. Zoho Campaigns gives you simple features that let you add these two links to both your subscriber forms and email campaigns. Check them out!

Cheers,

Aishwarya Ashok

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