Tip of the week 22 - Why should you optimize your emails?

You might have put painstaking efforts in designing a perfect newsletter, but what if your subscribers don't get to see it the way you designed it? Test and optimize your emails before you hit send—that's how it is done.

Subscribers view your emails on different devices, browsers, and email clients. That means, your emails should be optimized for varied screen sizes and devices so it looks all the same everywhere.

Here's our tip on how you can optimize your emails,

Features in Zoho Campaigns that will help you in optimizing your email campaigns:

User agent stats: Get to know the devices, browsers, and email clients on which your subscribers read emails. This will help you know what elements to have in your emails and what not to.
Responsive pre-designed templates: Almost 50+% of your recipients open emails on their mobile phones. It is important that your emails fit the mobile screens just like they fit the desktop screens.
Inbox previews powered by Litmus: See how your email looks on different browsers, email clients, devices so you can make necessary changes before sending it out.

Do you have any tips to add to this list? Please feel free to leave them in the comments below.

Cheers,

Vaijayanthi N.

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