Tip of the week 24 - Here's how you can improve your holiday sales
Holiday season, according to the movies, is the most wonderful time of the year. For the rest of the world, yes; but not for us marketers. In fact, this is the most stressful 'season' for us. Halloween, Cyber Mondays, Black Fridays, Diwali, Christmas, New Year... it's a busy time.
For marketers, the struggle is real as people are looking out to buy and you need to ensure that all their needs are met.
Here are different ways in which email marketing can be used to promote 'offers' that will ensure more traffic to your website during the festive season.
Holiday preview sale
You can schedule emails a week before the celebrations begin to give your subscribers a sense of rush. This will lure people to check out your products earlier. Everyone else will have something to sell during the holidays and an early sale will give you the edge.
Holiday templates
Zoho Campaigns has ready-to-use templates especially designed for the holiday season. You can even customise them by adding text boxes and images to meet your design needs. You can use these templates to either wish your customers or introduce your holiday offers.
Holiday coupons
Reward your loyal customers with holiday coupons by surprising them with an unexpected coupon added to a regular newsletter. You can also allow them to share the coupon with friends and family as a gift.
Help with gift ideas
People are always confused about what to gift. Suggest them gifting ideas that will help them make their friends and family feel special. Use call-to action buttons like 'Buy your gift here' and direct them to your website.
Reminders
People tend to forget and you need to remind them of the cool things they are missing out on during this holiday season. Schedule a newsletter just a day before, telling them about the sale and offers.
What to look forward to
Don't just rest yet. Once the year ends, promote your activities for the upcoming year and you can plan give-aways for those who show interest in your upcoming activities.
Let us know if these tips helped you. Happy Holiday Email Marketing !
Cheers,
Vipasha
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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