Tip of the week 27 - 3 ways to engage customers via email marketing
Customer engagement is the most essential when it comes to business, yes!? The benefits of engaging customers, in Email Marketing, ranges from improving customer relationship to growing business revenue by creating a clean email list, increasing the email delivery rate, etc. Here's to encourage marketers to grab the essence in improving engagement strategies with customers. If you are ready, now is the right time to strike out the below "ARC".
Appreciations - Foremost, closing your deals should also run the wheels of appreciation. Receiving appreciations when least expected can inspire customers to trust the brand. So, to thank them for their purchases will indeed express your love for customers. For instance, sending thank you emails post purchase will prove that you value them.
(Note : In Zoho Campaigns, you can use workflow to trigger emails whenever a field gets updated post-purchase)
Reminders - Customers while purchasing online would've left some items in their shopping bags which require a quick reminder from your side. Reminding them about the items left in their shopping bags along with product recommendations, would result in customers buying the products.
(Note : You can use date-field autoresponder or integration with shopify in your Zoho Campaigns account)
Contests - Prepare contests or fun games for a friendly relationship with customers. For instance, ask them to share write-ups on their experience about how they felt about your brand during their shopping. Moreover, you can choose the best write-ups to publish on your website, blog, community forums, etc.
(Note : You can use coupon campaigns or polls in your Zoho Campaigns account)
Here you go! Also, don't forget to let us know how impactful these tips have turned out for your brand!
Best,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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