Tip of the week 29 - Improving open rates: 3 basic factors
The most important factors to consider while reviewing your past email campaigns are spam rates, email open rates and unsubscribe rates. This will tell you the engagement of your email campaigns. Here are few steps to improve your open rates.
Note: We have a few tips on reducing spam rates too!
1) The list - Keep it fresh.
Not only a paid list, but also failing to clean your existing list once in a while affects open rates. It is important to remove inactive subscribers periodically (i.e., 6 months of inaction = Not Interested). However, before ignoring make sure to send them an email as a last chance to try and get hold of them. Frequent emails (i.e., 3-4 emails per month) with relevant content will help you gain your subscriber's trust and thereby improves open rates.
2) The subject - Keep it engaging.
Subscribers should be able to see the essence of your email content in your subject. Keep your tone conversational and personalize it so that your subject becomes the reason for your emails to enter their inbox. Also, make sure you have a proper pre-header to support the good subject. Pre-header is a preview that appears along with the subject making the subject more engaging.
3) The content - Keep it to the point.
Suppose you receive a brand's email with good content, chances are high that you will expect their future emails. When you've cleaned the list, made the subject engaging but if content lacks quality, then you are probing your subscribers to avoid your future emails. Today's customers and new subscribers expect your content to be casual and to the point. The best way to find out what works with your audience is to test them over a period of time. [Hint:
A/B Testing
]
Now it's your turn to try these out and improve your open rates. Also, let us know the impact it created with your brand in the comments below.
Best,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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