Email marketing thrives on the foundation of various metrics, of which one of the most important is 'open rate.'
Open rates in actuality refers to the number of times your email is being opened after it is sent to your receivers. Sounds simple, seems gettable, but we all know about 'Open Rate', don't we?
What remains to be addressed is altogether a different but connected concept. It is known as, 'Unique Open Rate'
So, what is unique open rate? How do you achieve a higher unique open rate?
Unique open rate refers to the total number of definite receivers opening your email. Suppose you send a campaign to a list of ten contacts. Of which four people open your email, now let's say all the four people open the email more than once.
Person 1 opens the email once
Person 2 opens the email thrice
Person 3 opens the email twice
Person 4 opens the email once
You can easily calculate your email's unique open rate from the above mentioned scenario. As you can see, the total number of times your email has been opened sums up to seven but how many different recipients have opened your email?
The answer is four.
To make it simpler-
Unique open rates = No. of unique opens / No. delivered
If you think that suddenly the dip in figures is quite unnerving then worry not. And if you are a little careful then you won't stand a chance to lose out on anything.
Do let us know in the box below if these tips helped you in achieving your email marketing goals
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