Tip of the week 39 - The art of using emojis in your emails
Did you know that there's a day dedicated to celebrating the value of emojis in day-to-day communication and it happened no longer than two days ago? Yes! The whole world celebrated Emoji Day on the 17th of July. While emojis are seen as a catalyst to have interesting personal conversations, many people are still a tad hesitant using them in the professional sphere. So, as a marketer, should you be using emojis in your emails at all? If yes, in what ways? Let's find out the answers.
First things first:
When used the right way, emojis can help you create a personalized engagement with your audience. But where do you use them? Our answer is "subject line". Your subject line is pivotal to the success of your campaign, and you can complement it with a relevant emoji. Simply put, your subject line should fit the context of your email content, and the emoji should fit the context of your subject line.
A/B test to find what works the best:
If you worry about the receptiveness of your audience to emojis, you can turn to A/B test experiment to find answers. Let one version carry an emoji and the other version free of an emoji. If you can continue with this pattern for a decent amount of time, you'll have your answers. Now assuming your audience reacts well to your emoji approach, you can centre your A/B test around different emojis.
Always preview before you hit 'send':
It goes without saying that your users will use different browsers and devices to access their emails. Therefore, there are chances that the emojis might not render properly in some of the platforms. So to make sure you don't end up being a victim of such discrepancies, it's good to get a preview of how the emojis appear across devices and email clients.
Hope this helped! Stay tuned to this space for more tips on email marketing.
Regards,
Aravindhan S
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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