Tip of the week 52 - How to smartly restart your email marketing for 2020
As a marketer, you had likely put your email marketing on autopilot before leaving for your vacation to ring in 2020. So once you come back and start chalking out strategies for 2020, tap into the insights your automation tool has in store.
Apart from triggering emails based on your predefinitions, today's automation tools depict the complete buying journey of your contacts. If analyzed closely, these reports help you understand the tastes and preferences of your contact.
Zoho Campaigns, for example, lets you build automation-based email journeys that are specific to your needs.
By comparing the number of contacts who've entered the workflow versus who've completed their journey, you get an idea of what clicked and what didn't. You can also check if the holiday season has influenced mobile shopping. If yes, your future campaigns should be more mobile-friendly.
The other advantage of these workflows is that they depict a contact's journey from start to finish.
In the above-shown picture, you may see how a particular contact has entered and met the end goal of the workflow. This feature is called workflow trace-path and it also tells you when did one cross each stage of the workflow. Even the simplest of metrics like total time in workflow plays a big role in understanding how active a contact is.
So, before even getting your thinking caps on for 2020, spend some time to study your automation reports. For, catering to the exact needs of your contacts is the key to success.
Hope this helped! Stay tuned to this space as we’ll be talking about the email marketing trends for 2020, next week.
Regards,
Aravindhan S
Topic Participants
Aravindhan S
Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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