Tip of the week 40 - Know the smarter side of your email marketing software (Part 2)

In the previous part, we discussed why an email marketing software is not only a time-and-effort saving medium and how it can optimize your entire process. Today, we are going to put forward additional reasons to validate the same. And in the process, help you maximize your email marketing software.

So here's our second set of reasons:

1. Email Preview

If designing a perfect newsletter is one thing, making sure it renders properly across platforms and devices is another. Different people use different devices and browsers to access their emails - and it's important to consider everyone before hitting the 'send' button. That's where the Email Preview option could come in handy. You can get a preview of how your emails would appear on different platforms, and iron out wrinkles - if there are any.

2. Email Polls

Let's face it, as an email marketer, you'll need to send out targeted email campaigns to win your recipients' favour. As easy as it may sound, the real challenge lies in garnering actionable data of your contacts. But how do you do that? Well, by asking your contacts to speak for themselves. Run email polls now and then to know your contacts' needs, interests, preferences, etc., and tailor your future campaigns accordingly.

3. Reply Tracking

Is there a better sight for an email marketer than seeing their contacts reply to their email campaigns? If a contact invests time to reply to your email, it should never go unnoticed. However, supposing your campaign has 20,000 recipients and 1,000 of them have replied, it would be very tedious to view the replies manually. In this case, you can configure a sentiment analysis to automatically classify your recipients' replies based on the levels of positivity.

4. Email Cadence

With Email Cadence, you can keep a lid on the number of emails that can be sent from your account on a daily, weekly, or even monthly basis. Needless to say, this also allows an administrator to prevent other users from disrupting the email-sending pattern.

5. Automatic handling of bounces, unsubscribes, and spam complaints

Your email marketing software is crafted in such a way that the deliverability related factors (bounces, unsubscribes, and spam complaints) are taken care of automatically. Contacts falling under the bounce, unsubscribe, and spam complaint category is moved to a registry called 'do-not-mail' so that you don't send emails inadvertently to them and damage your domain reputation.

We hope this helped! Stay tuned to this space for more tips on email marketing.

Regards,

Aravindhan S