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                      • Google and Yahoo's 2024 email authentication requirements: A new era of security

                        Greeting of the new year! Starting February 2024, Gmail and Yahoo Mail are rolling out stringent email authentication requirements to combat malicious messages, reduce inbox clutter, thwart phishing attacks, diminish spam, and bolster data security. Here
                      • Important update about Zoho Campaigns' own SMS gateway

                        Hello all! We want to inform you that we have encountered some technical issues with our in-house SMS gateway (US and Canada regions) due to which the SMS campaigns sent using our gateway are not functional. We are working diligently to resolve the matter
                      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
                      • Zoho Campaigns now supports 10DLC!

                        Hello all, We are delighted to inform you that Zoho Campaigns now supports 10DLC. As you might be aware, Zoho Campaigns already enables businesses in the US to run SMS campaigns via long code. However, we now support 10DLC (more on 10DLC below). We recommend
                      • [Edited]Zoho Campaigns: Introducing workspaces, revamped roles and privileges, and streamlined integrations

                        Dear user, Update alert! We're making a bunch of enhancements to improve your experience with Zoho Campaigns (visible in your account starting on August 10, 2023). What are we changing, exactly? We're glad you asked! :D The changes are focused on the
                      • Most Discussed Topics

                      • Special Link for member to exit workflow?

                        I want to send a series of orientation emails to new members after signing using a workflow in Zoho Campaigns, but I don't want this orientation series to show up as a topic in the "manage preferences" page for all people on my list. I want to put a special
                      • FirstName tag not working in Zoho Campaigns

                        Hi all, We're setting up emails and adding the FirstName tag but it does not pull the first names at all. Are we misunderstanding what DB table the FirstNames are meant to come from? Thank you.
                      • Missing Conditions options on Custom Field when attempting to build new Segment in Campaigns

                        We have mapped a custom field from CRM to Campaigns. Sync appears successful (image below), and the custom field (Contact Type) shows as an option when we try to Segment, but the Conditions aren't showing (image below) thus we can't actually use the custom


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                                                                                      • Sticky Posts

                                                                                      • Tip of the week 03 - Sending emails in batches

                                                                                        Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
                                                                                      • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                                                                                        Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
                                                                                      • Email Deliverability Tip #3: Seal the deal with the preheader

                                                                                        In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
                                                                                      • Tip of the week 04 - Know about your recipients' 'prime open time.'

                                                                                        In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
                                                                                      • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

                                                                                        If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 

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