When it comes to independent software vendors (ISVs) providing analytics to their customers, the question of “build vs. buy” isn’t as relevant as it was before. A recent study shows that 75% of ISVs prefer to embed an analytics platform rather than building their own.

In today’s context, maximizing the value of available data by extracting actionable insights has become the norm. ISVs face the same expectation from their enterprise customers, too. Delivering the right, best-in-class, embedded analytics experience has become paramount.

ISVs have their own set of unique requirements when it comes to embedding:

• A higher degree of customization to blend seamlessly with the existing user interface (UI).
• The extensibility to develop custom capabilities to augment pre-built ones.
• Multi-tenancy and multiple deployment options to match the existing platform setup.
• Flexible user-provisioning and affordable pricing that’ll complement the ISV’s pricing model.

We’ll discuss further about how Zoho Analytics can be a good fit for ISVs. Read the full blog here.