Bot Filtering & Apple MPP Support in Zoho Campaigns : Cleaner Email Data

Dear Campaigns Users,

The wait is over! We’re excited to announce that the enhanced bot filtering feature is now live in Zoho Campaigns. This update brings greater accuracy to your email campaign reports by distinguishing real user engagement from automated bot activity.

What are bot opens/clicks?
Bot opens/clicks are interactions triggered by automated software rather than real users. These bots often scan emails for security purposes, leading to inflated engagement metrics. You may notice multiple opens/clicks from a single contact—even if they never actually interacted with your email.

Why does bot filtering matter?
Bot-generated activity can skew your campaign analytics, making it harder to measure true engagement. With our advanced bot filtering, you’ll get a more reliable view of your audience’s response, allowing for better decision-making.

Key features of bot filtering in Zoho Campaigns

• Easy toggle: Enable or disable bot filtering with a single switch under Settings > General Settings > Bot Filter. The feature is enabled by default to ensure data accuracy from the start.

• Transparency: Your reports will indicate whether bot filtering is active, keeping your analytics clear and reliable.

• Detailed reporting: Whether the filter is enabled or disabled, your campaign reports will display:

• Reliable opens/clicks (verified engagement by individuals)

• Bot opens/clicks (automated activity)

• This dual metric system provides a clearer understanding of your campaign performance.

• Apple MPP tracking: Reports now include a dedicated metric for Apple Mail Privacy Protection (MPP) opens, helping you analyze the impact of Apple’s privacy policies on your data.

---

Apple Mail Privacy Protection (MPP)  

Apple Mail users can enable Mail Privacy Protection (MPP), which prevents senders from accurately tracking email opens. When activated, Apple Mail pre-loads tracking pixels automatically, making it seem like all emails are opened—even if they aren’t.

This results in inflated open rates and makes it challenging to distinguish real user engagement from automated activity.

How Does Zoho Campaigns Address This?
Zoho Campaigns provides MPP Opens as a separate metric in your reports. Using intelligent data modeling, our system helps you assess engagement more accurately, so you can measure campaign success despite Apple’s privacy updates.

How to Enable Bot Filtering in Zoho Campaigns  

Step 1: Locate the Bot Filter option
Go to Settings > General Settings to find the Bot Filtering setting.

Step 2: Enable or disable bot filtering

• Enabled (default): Your reports will prioritize real user engagement while still displaying bot activity separately.
  
  

Disabled: Your reports will show total opens/clicks (including both human and bot activity), with bot metrics available for comparison.

Step 3: Confirmation pop-up when disabling bot filtering

If you choose to disable bot filtering, you will receive a confirmation pop-up explaining that this may affect segmenting and automation workflows.

Notes: With the enhanced bot filtering now active, you may notice a more accurate reflection of your open and click rates. Prior to April 1st 2025, campaigns filtered out some bot requests to show open rates. Now, with this update, our bot detection has been significantly improved, allowing us to identify a greater number of bot interactions. Consequently, you might observe a slight decrease in open and click rates compared to previously inflated numbers, as we now detect and filter more bots than before

• Apple MPP opens will be included in segments and workflows by default.

• Campaign reports from April 1st 2025, onward will show updated data, including reliable opens, unreliable opens, and bot opens based on bot filter settings.

• For past campaigns, we have filtered out the bot engagement by default, hence the campaign reports will show reliable and MPP opens.

• New filters in the Contacts section allow for deeper analysis of reliable opens vs. bot opens.

• Changes to bot filtering settings will be tracked in Audit Logs.
  
  
  
  

  • Bot engagement data is now available when exporting campaign reports.

  
  We’re Here to Help!  

  We believe this update will give you more confidence in your email analytics and help you optimize your campaigns with precision. Try it out, and let us know how it works for you!

  Happy email marketing!
  
  Best regards,
  Zoho Campaigns

• Topic Participants

• Moncy Samuel

  

• Denny Weber

• Meyyappan CT

  

• Alexis

• Sticky Posts

• Tip of the week 03 - Sending emails in batches

  Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

• Tip of the week 04 - Know about your recipients' 'prime open time.'

  In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

• Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

  Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

• Email Deliverability Tip #3: Seal the deal with the preheader

  In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

• Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

  If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 

• Recent Topics

• Low Stock View

  We use the Low Stock view frequently as a guide to inform us when to reorder items, but the view is misleading because it does not take into account Purchase Orders that have already been raised. Unless you are aware and check item by item, this can lead

• Improve History Feature in Zoho Inventory

  At present there is a "history" tab on Zoho Inventory Items, however this only shows a date and time stamp along with the users name. It doesn't say what was changed. What is the value of this if you can't see what was changed? My Ideal is to include

• Payroll and BAS ( Australian tax report format )

  Hello , I am evaluating Zoho Books and I find the interface very intuitive and straight forward. My company is currently using Quickbooks Premier the Australian version. Before we can consider moving the service we would need to have the following addressed : 1.Payroll 2.BAS ( business activity statement ) for tax purposes 3.Some form of local backup and possible export of data to a widely accepted format. Regards Codrin Mitin

• Show backordered items on packing slip

  We send out a lot of large orders, and often there are one or two things backordered. How can I fix the packing slips to show quantity ordered  & quantity packed There should also be the ability to "ship" 0 of an item so the receiver knows that things

• Document | Files

  The vendor "Partial matches" still not fixed here after years of putting up with having to select most vendors manually ! ( again, the banking "Transaction rules" would solve a lot of these issues ) Some unwanted, irrelevant pdf's also arrive. It would

• books+POS+ tap to pay+ stripe

  So in the UK we now have tap to pay with stripe. So we can use the stripe app as a POS terminal. Brilliant news. Can we hope that the Books App might add this feature ASAP. It would be great to have one system rather than using the not very good Square

• Canvas Form View - Client Script Page on load - Url params not working

  We have a custom module with a canvas page for form view. We have a button in Customers module to open this canvas page using invokeurl function. We send few parameters as in the URL as query parameters. https://crm.zoho.in/crm/orgxxxxxxxx/tab/CustomModule12/create/canvas/64333200000261xxxx?layoutId=643332000002605001&c=${Customers.Customer

• Sending Recruit SMS's to Zoho Cliq - Or tracking in the Messages module in Recruit?

  Is there any way to send SMS Gateway messages in Recruit to ZOho Cliq? We use 2-way SMS massages a lot in Zoho Recruit to speed up communication with Candidates. However the only way to keep track of received SMS's is by keeping a look out for the Email

• This mobile number has been marked spam. Please contact support.

  Hi Support, Can you tell me why number was marked as spam. I have having difficult to add my number as you keep requesting i must use it. My number is +63....163 Or is Zoho company excluding Philippines from their services?

• Zohomail does not support additional fields in mailto links

  Hello, I set up Zohomail as default composer in Firefox according to manual here: https://www.zoho.com/mail/help/defaultcomposer.html#alink2 Later, I wanted to use this functionality to answer in a Linux mailing list thread using mailto link: mailto:xxxxx@kernel.org?In-Reply-To=%3C727o0521-q24p-s0qq-66n0-sn436rpqqr1p@example.com%3E&Cc=xxxxx%example.org&Subject=Re%3A%20%5BPATCH%20v2%28%29

• Is it possible to set a customer context variable in Zobot

  Hi, I want to use a context variable to route users down different paths in my Zobot chat flow. I know I can do this when the user enters data. But I want to know if I can use a variable that is 'hard coded' on the card, that the user is unaware of. Use

• Cannot change Blog Title

  There is nowhere to change the blog title. You can change the blog URL but that is making no difference to the text "Enter Your Post Title" am I missing something?

• Pending Sales Order Reports

  Pending sale order report is available for any single customer, Individual report is available after 3-4 clicks but consolidated list is needed to know the status each item. please help me.

• Manage monthly tasks with projectsf

  Hi All I run a finance and operations team where we need both teams to complete monthly tasks to ensure we hit our deadlines. Can Zoho projects be used for this. There many finance focused tools but we have Zoho one so want to explore Thanks Will

• Kaizen #203 - Answering Your Questions | Handling API Limits and Error Responses

  Hi Everyone, Welcome back to yet another post in the Kaizen Series! We appreciate your keen participation in the 200th milestone celebration of the Kaizen series. We will continue to answer the queries we received through the feedback. When working with

• How to verify website ownership with google search console

  Hi, I am having a free .in domain provided by Zoho I have created a website on it now I want to verify my ownership to google webmaster. Can you please help me how to do that.

• Kaizen #89 - Color Coding using Client Script

  Hello everyone! Welcome back to another exciting Kaizen post. Today let us see how you can apply color codes to the List and Detail Pages of Zoho CRM using Client Script. Need for color code in Zoho CRM When you mark things with different colors as a

• "SPF record exceed the allowed limit of 10"

  Hi, I was wondering if there were a "universal Zoho SPF record" that would allow all my configured Zoho services that email things to meet this limitation ? or do I have to have an entry for mail, com, billing, etc?

• Zoho Mail android app update: Block & reject future emails, Report phishing, Spam alerts, Suspicious URL detection

  Hello everyone! In the most recent Zoho Mail Android app update, we have brought in support for the following features: Block & reject future emails Report Phishing Spam alerts in the mail details screen. Suspicious URL detection. Block & reject future

• What is Resolution Time in Business Hours

  HI, What is the formula used to find the total time spent by an agent on a particular ticket? How is Resolution Time in Business Hours calculated in Zohodesk? As we need to find out the time spent on the ticket's solution by an agent we seek your assistance

• Animated GIF Images in Chat

  I know this seems to be a small feature request but in a recent Cliq update Zoho disabled autoplay for animated GIFs posted in Cliq conversations. We think this was not a good change. In our organization, animated GIFs in a chat play a role in expressing

• I can't seem to login in to Mail Apps of MacOS /IOS

  Hi, i'm having trouble in signing in to mail apps from IOS. It's always come back to wrong passwords. But i already changed my password like 3 times. But still it says wrong credentials

• Profile Image Showing Incorrectly in Zoho Mail

  Hi everyone, I’m facing a serious issue with Zoho Mail. The profile image showing for my email address is incorrect — it’s not my image. When I send an email to my Gmail account, it displays someone else’s image. This looks very suspicious and can make

• I need access to my old email

  I need access to my old email bromzeman@zoho.com to verify it for forwarding. I can’t access the inbox to get the confirmation code. Please assist with recovery or forwarding. as you might already know, they made alot of the email addresses to have that

• Set Defaults for Email Groups

  Is there a way to set defaults for all of the groups that I establish as a moderator? For example, I want every group I establish to have the following settings: 1. Moderator is <user> 2. User is <user>, <user> 3. Notifications for new group turned

• LOGS FOR RECEIVED MAIL ( READ DATE & TIME)

  In Zoho mail we can extract the read logs of received mails so that we can see when we have read the mail and at what time & we have read it.

• Domain verification probem

  Hello, i use a domain from Namecheap with hosting from Cinfu when i try to verify my domain on zoho i get "TXT Verification failure" i even tried the HTML verification and the code appears but also giving me the verification failure error.

• Switching to Cloudflare email routing from Zoho Mail

  Hello, I'm currently working on migrating from Zoho Mail to Cloudflare's email routing solution. This requires changing MX and TXT records for our custom domain - when we do this, will our users still be able to log into their accounts and access an archived

• Un Subscription Button

  How can i Add the Un Subscription Button in Zoho mail

• Documents unable view and need to downlad

  I can't view .doc files in Zoho mail unless I download them, but I can view PDF files without downloading.

• we encountered a problem while sending your email. please try again later.

• Adding and removing people from groups

  We're having problems adding people to a group. Apparently Zoho has one email address and will not recognize a different email address.

• MAIL SEARCH IS NOT WORKING

  THIS ISSUE HAS BEEN BUGGING ME SINCE MORNING, PLEASE RESOLVE THIS AT THE EARLIEST

• URL Parameter on Help Center SIgn in link

  Is it possible to add a url parameter to the sign in link on the Help Center?

• migrating from HelpScout

  I am attempting to import a conversation file from helpscout into desk and am receiving size errors. What is the current file size restriction. Does anyone have any tips for a successful migration?

• Layout Rules Don't Apply To Blueprints

  Hi Zoho the conditional layout rules for fields and making fields required don't work well with with Blueprints if those same fields are called DURING a Blueprint. Example. I have field A that is used in layout rule. If value of field A is "1" it is supposed to show and make required field B. If the value to field A is "2" it is supposed to show and make required field C. Now I have a Blueprint that says when last stage moves to "Closed," during the transition, the agent must fill out field A. Now

• Article Name Sorting in Zoho Desk Knowledge Base (agent / admin side)

  Dear Zoho Desk Support, We are writing to request an enhancement to the Knowledge Base management feature within Zoho Desk. Currently, there is no option to sort articles by their name, which significantly hinders efficient article management, especially

• How to parse JSON data with SQL in Zoho Analytics?

  Hi all, I have a column with JSON data. I want to show this column in a chart, but it is very messy, and no JSON parsing function is supported on Zoho Analytics. data example: {"id": 5, "status": "false", "date": "15/10/22"} what I want to do in SQL is

• Ability to turn off "Would you like this amount to be reflected in the Payment field?" message

  Team, Is there any way to turn off the message" Would you like this amount to be reflected in the Payment field?" when I make a payment? This is so annoying. This happens EVERY TIME I put an amount in the Payment Made field.

• Add an Equation Field (Or update the Formula Field)

  Hi, I would like to be able to have one field as a Text Field with QR Code, and then have multiple Equation/Formula Fields that then take parts of that fields data with LEFT, MID, RIGHT, REGEX, etc. Thanks Dan

• Next Page