Fifth Insight - Maximize the role of Departments

The Wheels of Ticketing - Desk Stories

Maximize the role of Departments

What are Departments?

Departments represent the various business divisions within your organization, each serving distinct functions that align with your products, geographical locations, or specialized teams. With Zoho Desk, you have the power to create and manage departments tailored to your customer support needs, enabling you to provide dedicated assistance for each division.

Every department can have its own set of agents, customizable mailboxes, live chat support, community forums, web forms, and social media channels. This ensures that each division can operate independently and effectively, addressing its customers' unique queries and concerns.

You can also implement specific automation processes, service agreements, and business hours tailored to each department. This level of customization allows you to design a support workflow that aligns perfectly with each division's goals and dynamics, enhancing overall efficiency and customer satisfaction. 

By managing departments independently, you can streamline your support process and maintain efficiency for all aspects of customer support across your organization.

Role of Departments in Zoho Desk

Zoho Desk departments play a crucial role in enhancing customer support by effectively organizing support tickets. By grouping specialized agents into dedicated teams, each department can focus on specific types of queries. This targeted approach improves the accuracy and quality of ticket handling and significantly reduces response times. By ensuring that each customer receives expert assistance tailored to their needs, this structured method provides a smoother overall customer service experience and fosters greater satisfaction and loyalty.

Users can seamlessly transfer agents and email traffic to another active department. If a department is disabled, agents and emails can be reassigned to ensure that any messages sent to the transferred addresses continue generating tickets within the new department. The service captures emails directed to support addresses, routes them to Zoho Desk, and converts them into actionable tickets. While the service does not create tickets directly, it guarantees customer emails are readily available for ticket generation.

How do departments work?

• Categorization—Tickets are classified based on the issue's nature, product line, or service area. 
• Routing—The system routes tickets to the relevant department, ensuring that inquiries are handled by experts in that particular domain. 
• Workload Management—Departments help manage the support workload efficiently, improving response times and overall customer service. 
• Collaboration—Departments facilitate team collaboration by providing a structured environment for handling and resolving issues. 
• Tracking—Departments allow stakeholders to track the status and progress of tickets throughout their lifecycle,
  

A story for better understanding

Optimizing the Support Workflow with Departments

In a company called Help Always, departments often found themselves working in silos. The customer support, product development, and product management teams all had separate priorities, leading to occasional miscommunication and delays in addressing customer needs. Each department was focused on its metrics, often overlooking the broader picture of customer satisfaction.

Recognising the need for better alignment, the leadership team implemented a new strategy called "Departmental Synergy." This initiative aimed to break down walls and create a more cohesive work environment where departments could collaborate efficiently and prioritise the customer experience.

The first step was to establish weekly cross-departmental meetings. Representatives from each department came together to discuss ongoing projects, share insights, and identify challenges they were facing. During one such meeting, Pheobe from customer support highlighted a recurring issue where customers were confused about product features, leading to a spike in support tickets. Mark from product management realized that the confusion stemmed from a recent update that hadn't been communicated to users.

Inspired by this divulgence, the team created a unified communication plan. They launched a “Clarity for All” project where the marketing team would develop clearer messaging for new product features. In contrast, tech support and product management collaborated to create comprehensive FAQS and help articles. The departments worked together, turning the helping hand of ASAP’s help widget into a powerful tool that provided real-time guidance to customers on the latest updates.

As they implemented these changes, they noticed a shift in customer interactions. Support tickets began to decrease, and customer feedback improved significantly. Customers expressed appreciation for the clarity in communication and the easy access to information through the help widget. They felt supported and valued, which boosted customer loyalty and created a win-win resolution.

The success of the "Clarity for All" initiative sparked a transformative shift in how departments approached customer experience. As a result, key metrics, such as customer satisfaction scores, ticket resolution times, and user retention, became collective goals embraced by all supporting departments. This new focus encouraged each team to work together, collaborating across functions, to ensure that every customer interaction contributed positively to overall service.

The result was a more cohesive approach to customer support, where departments actively collaborated, used shared metrics to drive performance, and ultimately created a better customer experience.

In this environment of continuous improvement and shared goals, teams found an increased sense of purpose and motivation, knowing that their collective efforts made a tangible difference in customer experience and business outcomes.

As the months went by, Help Always work culture transformed. Silos crumbled, and a unified approach took its place. Pheobe's overall strategy was much appreciated. The departments developed a shared language focused on customer needs, and this synergy extended beyond just internal communication—it resonated with clients who felt they were now at the heart of the Help Always operations.

Ultimately, improving the journey towards departmental synergy exemplifies that excellent customer service isn’t just a single department's responsibility but a collaborative effort that elevates everyone involved.

Benefits of Departments

More knowledgeable answers and happier customers

Support significantly improves when tickets are directed to the appropriate agent within the right department. Skilled agents who deliver exceptional service can elevate customers' support experience and overall satisfaction. This, in turn, can result in increased sales, greater customer loyalty, and positive recommendations.

Rapid response times

When a help desk ticket reaches the appropriate agent in the respective department, they can respond without delay. Rather than searching for answers or checking with colleagues, they will immediately know how to address the issue, enhancing both resolution and response times. This ultimately leads to greater customer satisfaction.

Clear responsibilities and more direct workflows

Organizations that establish clear responsibilities within departments streamline ticket management and enhance agent workflows and efficiency. When tickets are assigned to specific departments, this targeted approach eliminates the need for agents to rummage through a cluttered inbox in search of tickets they can assist with.

Additionally, leveraging a knowledge base creator empowers businesses to organize and present valuable information systematically. This resource makes helpful content readily accessible, benefiting customers seeking solutions and support agents who require quick reference materials. Companies can foster a more effective support environment by prioritizing responsiveness and clarity.

Multiple layouts and multiple departments can complement each other in a support system by enhancing communication, organization, and overall efficiency.  The benefits of this approach include:

• Structured support environment   
• Clear role assignments   
• Centralized information access   
• Enhanced user experience   
• Feedback and improvement loop   
• Tracking and analytics   
• Cohesive branding and messaging   
• Cross-department collaboration 
  

Wrapping up

By streamlining the inquiry process, departments enhance the overall effectiveness of customer support, reduce response times, and foster higher satisfaction rates among users. 

Please stay tuned for more Desk Module stories.

 

Cheers,

 

Kavya Rao

The Zoho Desk Team

Also read:

• Fourth Insight - The power of Multi-Layouts
• Third Insight - The Importance of Data Segregation
  
• Second Insight - Let's talk Layouts
• First Insight - Find your Fields
  

• Topic Participants

• Kavya Rao Addepalli

  

• Recent Topics

• Slow uploads of large files

  I'm wanting to use Workdrive for transferring large images and video (we're talking things from 100MB-5GB). I'm running solo on a 500MBit/sec fiber connection. I'm getting upload speeds to Workdrive of no more than about 1-3Mbytes/sec when going through

• Hiding Pre-defined Views

  You can enhance Zoho with custom views - but you cannot hide the pre-defined views. Most users focus on 4 or 5 views. Right now for EVERY user EVERY time they want to move to one of their 4 or 5 views - they have to scroll down past a long list of pre-defined views - we don't use ANY of the pre-defined views. Adding the feature to allow a predefined view to be hidden completely or only visible to certain users would be a big improvement in usability for Zoho CRM. This feature is already available

• How do I filter contacts by account parameters?

  Need to filter a contact view according to account parameter, eg account type. Without this filter users are overwhelmed with irrelevant contacts. Workaround is to create a custom 'Contact Type' field but this unbearable duplicity as the information already

• No Zoho Support Response in Months

  I want to say that I love Zoho FSM, Books, and CRM, but the support is scary bad. About 2-3 months ago, I emailed Zoho FSM support with two specific issues I needed help with, and I have still not received one single response. I also submitted a support

• Feature Request: Tag, Search, and Report on Individual Private Comments

  Zoho Desk Team, First, I want to say that we are extensive users of Zoho Desk and it is a core part of our support operations. We rely heavily on the private comments feature for internal communication, knowledge sharing, and maintaining a clear history

• Format a "return" message

  Good day, Is there a way to format the message of the "return" function in CRM deluge script?

• Items Below Reorder Point Report?

  Is there a way to run a report of Items that are below the Reorder Point? I don't see this as a specific report, nor can I figure out how to customize any of the other stock reports to give me this information. Please tell me I'm missing something s

• Having Trouble Opening The Candidate Portal

  Recently am having trouble opening the Candidate Portal. It keeps loading but cannot display any widgets. Tried Safari, Chrome and Edge. Non of them work. Please solve the problem ASAP.

• Dynamically catching new file creations

  I have a team folder with many subfolders, and in those folders we add new documents all the time. I'd like to have a workflow or script to notify me (and then take other actions) when a file is added anywhere in that structure that ends in "summary.txt".

• Tip of the Week - Spot Risky Sales with Conditional Formatting

  In Zoho Analytics, small tweaks can lead to big insights. One such feature is Conditional formatting based on other columns, your key to instantly spotting where sales success is overshadowed by product returns. Our tip this week shows you how to apply

• How do I duplicate / copy a campaign

  I am evaluation Zoho Campaigns and sent an email to one of my personal email accounts from Zoho Campaigns.  It went into my junk file in Hotmail. I want to duplicate that same (1-page) campaign and send it to another of my personal accounts to try to

• Error "Invalid client task found corresponding properties" only when triggered from workflow ?

  Hi All, I am facing an error message I never encountered previously: Error in executing On Add - On Load script Error in executing thisapp.get_all_projects_api_call function. Line:(2) Error in executing thisapp.getAccessTokenFromRefreshToken function.

• For a Bill, can "Pay via Check" - Can we also "Pay via Check" when documenting refund for payment?

  We really like when we have a Bill in Zoho Books that we can record payment by selecting "Pay via Check" and that will cut the check for us from Zoho Books. However, when we have to write checks as a result of invoice overpayment, we can not select "Pay

• Creator Change History: Ways to improve

  Hi Everyone, Recently been working in developing this change history(an idea from Zoho Forms) - unlike forms that you can this with a click but using Creator, we can use "old" keyword. The concept I come up with is to put the result in a table however,

• Suitability of Zoho One (Single User License) for Multi-State GST Compliance & Cost Analysis

  Hello Zoho Team, I am an e-commerce business owner selling on platforms like Amazon, Flipkart, and Meesho, and I'm currently using their fulfillment warehouses. I have two GSTIN registrations and am planning to register for an additional 2-3 to expand

• add employees and customiz

  I want a Zoho software to track employees record. I logged in a demo so now I tried adding employee, first thing when I click on add employee it takes me to a page where it says add user maximum 10 users, my first doubt why users I don't want employees

• Inactive User Auto Response

  We use Zoho One, and we have a couple employees that are no longer with us, but people are still attempting to email them. I'd like an autoresponder to let them no the person is no longer here, and how they can reach us going forward. I saw a similar

• Zoho People Attendance Module - Split Shifts

  Hello, Our business employs a number of college students who often split their workdays between work hours and class schedules, resulting in split shifts. For example: Employee 1 works 9am to 11:30am and then leaves for class, returning to work at 3pm

• Zoho One subscription

  we have got Zoho CRM for 3 users and we paid for the app , and we have still 9 months to go , but if we join Zoho one , does it mean the payment for that subscription would be a waste? Please help. Thanks.

• How Zoho CRM Can Enhance Your Faucets Accessories Business Operations?

  In today's competitive market, having a reliable CRM system is crucial for managing customer relationships and streamlining business operations. For businesses in the faucets accessories niche, Zoho CRM offers powerful tools to help manage everything

• Dashboard

  I’m currently working on a project using the Zoho IoT Cloud with an ESP32 and MQTT. I’ve successfully connected the ESP32 to Wi-Fi and MQTT, and the data from the ESP32 is displayed in the telemetry section of the cloud. However, when I try to create

• Can i connect 2 instagram accounts to 1 brand?

  Can i connect 2 instagram accounts to 1 brand? Or Do i need to create 2 brands for that? also under what subscription package will this apply?

• Assistance Needed: Ticket Status Not Updating and Sorting by Last Customer Reply in Zoho Desk

  Hello, I’m facing two issues in Zoho Desk that I’d like your guidance on: Ticket Status Not Updating: When a customer replies to a ticket, the status does not change to Reopened. Instead, it remains in Waiting on Customer, even after the customer’s response

• Zoho Forms - Improved Sub-Forms

  Hi Forms team, I'm helping a client move from JotForms to Zoho Forms and I've found another opportunity for improvement. In the below screenshot, JotForm left and Zoho Forms right. The Zoho Forms Sub-Form is quite a poor visually. There is no way to make

• Round robin

  Hi, I'm trying to set up a round robin to automatically distribute tickets between agents in my team but only those tickets that are not otherwise distributed by other workflows or direct assignments. Is that possible and if so which criteria should I

• Time Entry Notifications

  Hi All - I have support staff who place notes of their work in the time entry section of Zoho Desk. Is there a specific workflow or setting I need to enable to have the ticket holder updated via email when an entry is saved?

• Change text in help desk

  Hi, Please let me know how can i change the this text, see screenshot.

• What's New in Zoho Billing | Q3 2025

  Hello everyone, We are excited to share the latest set of updates and enhancements made to Zoho Billing in Q3 2025. From the latest GST updates to multi-level discounting, Zia-powered report summaries, and customizable web forms, these updates are designed

• How to Delete Personal Account Linked with My Mobile Number in past or by someone else

  How to Delete Account Created with My Mobile Number in past or by someone else This is creating issues in making or sync with my credentials mobile and email address..

• Null

  If a result is null how do I make it so that a custom error pops up instead of the default error? Can someone write an example as if I were using the script builder?

• WhatsApp Business Calling API

  Dear Zoho SalesIQ Team, I would like to request a feature that allows users to call WhatsApp numbers directly via Zoho SalesIQ. This integration would enable sending and receiving calls to and from WhatsApp numbers over the internet, without the need

• Does Zoho Learn integrate with Zoho Connect,People,Workdrive,Project,Desk?

  Can we propose Zoho LEarn as a centralised Knowledge Portal tool that can get synched with the other Zoho products and serve as a central Knowledge repository?

• Enhancing Zia's service with better contextual responses and article generation

  Hello everyone, We are enhancing Zia's Generative AI service to make your support experience smarter. Here's how: Increased accuracy with Qwen One of the key challenges in AI is delivering responses that are both contextually accurate and empathetic while

• Marketer's Space - Going beyond basics: Smarter ecommerce marketing with Zoho Campaigns

  Hello Marketers, Welcome back to this week's Marketer's Space. In the last post, we discussed the basics of email marketing and how to get started with email marketing in ecommerce. In this part, we'll dive much deeper into some other advanced features

• Experience effortless record management in CRM For Everyone with the all-new Grid View!

  Hello Everyone, Hope you are well! As part of our ongoing series of feature announcements for Zoho CRM For Everyone, we’re excited to bring you another type of module view : Grid View. In addition to Kanban view, List view, Canvas view, Chart view and

• Connecting two modules - phone number

  Hi, I’d like some guidance on setting up an automation in Zoho CRM that links records between the Leads module and a custom module called Customer_Records whenever the phone numbers match. Here’s what I’m trying to achieve: When a new Lead is created

• SOME FEATURES ARE NOT IN THE ZOHO SHEET IN COMPARISION TO ZOHO SHEET

  TO ZOHO sir/maam with due to respect i want to say that i am using ZOHO tool which is spreadsheet i want to say that some features are not there in zoho sheet as comparison to MS EXCEL like advance filter and other Features which should be there in ZOHO

• I’ve noticed that Zoho Sheet currently doesn’t have a feature similar to the QUERY formula in Google Sheets or Power Query in Microsoft Excel.

  These tools are extremely helpful for: Filtering and extracting data using simple SQL-like queries Combining or transforming data from multiple sheets or tables Creating dynamic reports without using complex formulas Having a Query-like function in Zoho

• Zoho Marketing Automation 2.0 - Landing Page function not working

  Dear Zoho Team, I am working on implementing Zoho Marketing Automation 2.0, and am now looking into the section "Lead Generation". If I open the "Landing Pages" section, I immediately get an Error code: Error: internal error occurred. Can you help me

• Auto select option in CRM after Zoho Form merge

  Hi, I have a dropdown field in Zoho CRM that is filled with a Zoho Form. The data is filled but not automatically shown. After selecting the right value in the dropdown the information a second field is shown. So the question is; how can I make the dropdown

• Next Page