Having Real Difficulty with Adwords Attribution

Having Real Difficulty with Adwords Attribution

I have followed the steps outlined here and authenticated my google adwords account.

I've set a conversion to be Lead/Contact is created.

I have auto tagging enabled. 

Im having real trouble with the Step 5, Tracking. I've requested multiple demo's using the "request a demo" button, but have not had anyone from Zoho contact me at the booked time.

I've added the tracking code to all web pages in wordpress. This next part is where I get stuck:

I am using Ninja forms on my website to capture "catalogue requests" and general contact forms, and am using Zapier to push this data into ZOHO as new leads.

I can add a hidden field to all of my website forms (ninja forms), what would I add to the hidden fields default value? This? id="zc_gad" name="zc_gad" value=""/

I have absolutely no idea what this part means: "Include the "GCLID" variable in your existing API script as shown in the sample below to transfer the tracking details." Where do I even access this setting? I've tried with ZOHO chat support and with ZOHO phone support and have basically been told thats not something they can help with?

It's a major reason why I went with ZOHO and it's disappointing to be told "bad luck figure it out with your own developer"

I'd be happy to pay someone to set this up, I assume it is 1-2 hours work.


For Third-party web forms:

In the case of the third party web form builder, besides adding the hidden field code in the web form and tracking code in all the web pages, you must include the "GCLID" variable in your existing API script.

To set up webform tracking via third party web forms

  1. Add the following hidden field code in your web form's code.
    <input type='hidden' id="zc_gad" name="zc_gad" value=""/>
  2. Add the following tracking code in all the web pages of your website, right before the </body> tag.
    <script type="text/javascript" src='https://crm.zoho.com/crm/javascript/zcga.js'></script>
  3. Include the "GCLID" variable in your existing API script as shown in the sample below to transfer the tracking details.

    <Leads> <row no="1"> <FL val="Lead Source">Web
    Download</FL> <FL val="Company">Your Company</FL>
    <FL val="First Name">Hannah</FL> <FL val="Last
    Name">Smith</FL> <FL val="Email">testing@testing.com</FL>
    <FL val="Title">Manager</FL> <FL
    val="Phone">1234567890</FL> <FL val="Home
    Phone">0987654321</FL> <FL val="Other
    Phone">1212211212</FL> <FL
    val="Fax">02927272626</FL> <FL
    val="Mobile">292827622</FL> <FL
    val="GCLID">CMPjuu-Xx78CFRSTjgodPHsA3Q</FL>     </row>
    </Leads>

The tracking code "zcga.js" fetches the GCLID from the browser's cookies and sends it to the third party's database. In order to make this information available in Zoho CRM you must push the data to Zoho CRM via API. Along with the existing variables, include the GCLID variable as well so that the GCLID is pushed to Zoho CRM.



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