How to send Messages to Leads/customers

How to send Messages to Leads/customers

I’d like to inquire about the process for sending messages or follow-up communications to customers directly from Zoho CRM. Could you please guide me on the best way to do this—whether via email, SMS, or any integrated messaging feature?

Additionally, if there are any templates or automation options available for customer communication, I’d appreciate your guidance on setting those up.

Looking forward to your response.

Best regards,