Kaizen #169 - Serialization and Schema Management in Queries

Kaizen #169 - Serialization and Schema Management in Queries


Hello everyone!

Welcome back to another post in the Kaizen series!

In Kaizen #166, we discussed handling Variables in Queries and associating the query in Kiosk.
This week, we will discuss Serialization and Schema management in Queries.

Business Scenario

Let's consider the same use case of Delivery Hub discussed in Kaizen #166.

Here, a tele-commerce platform uses Zoho CRM to manage sales and deliveries. When a customer provides their PIN code, the salesperson must confirm with the customer for a nearby post office for package pick-ups and drop-offs in Kiosk.

For this case, we wrote a query with the Source as REST API. When a PIN code was entered, the query dynamically retrieved the list of post offices in that area and displayed it on the Contact's detail page.

Let's take it a step further and see how we can serialize the response.
When you query by entering a PIN code, the response contains all post offices in that area including the ones that are non-operational.

To display only relevant data and leverage the capabilities of the Queries feature, you can serialize the response to display only those post offices that are operational(with the value "DeliveryStatus":"Delivery") along with the names of those post offices.

We will also see how Schema varies based on serialization.

Serialization

Serialization refers to the process of transforming complex data structures into a format that is more meaningful and relevant to your business needs. In Zoho CRM Queries, serialization affects how responses are formatted and what data is included.

Serialization offers the following:
  • Response Customization: By serialization, you can manipulate the output of a query to focus on relevant fields. For example, if a query retrieves multiple post offices, serialization can filter these results to display only those marked as 'deliverable'.
  • Schema Adjustment: When you serialize the response, the schema changes. This allows you to have only relevant data in the serialized output like the required fields, especially while querying a module with multiple relationships.
  • User Experience: Serialization avoids unnecessary information clutter, giving the users only what they need, thereby improving their overall experience.

Example

Consider the example of Delivery Hub. For PIN 110042, the response contains a list of six post offices in that area.

{ Name: 'Badli (North West Delhi)' , Description: null , BranchType: 'Sub Post Office' , DeliveryStatus: 'Non-Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }
1
:
{ Name: 'Delhi Engg. College' , Description: null , BranchType: 'Sub Post Office' , DeliveryStatus: 'Non-Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }

{ Name: 'Pehlad Pur' , Description: null , BranchType: 'Branch Post Office' , DeliveryStatus: 'Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }
3
:
{ Name: 'Samai Pur' , Description: null , BranchType: 'Sub Post Office' , DeliveryStatus: 'Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }
4
:
{ Name: 'Shahbad Daulatpur' , Description: null , BranchType: 'Branch Post Office' , DeliveryStatus: 'Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }
5
:
{ Name: 'Siraspur' , Description: null , BranchType: 'Branch Post Office' , DeliveryStatus: 'Delivery' , Circle: 'Delhi' , District: 'North West Delhi' , Division: 'Delhi North' , Region: 'Delhi' , Block: 'Delhi' , State: 'Delhi' , Country: 'India' , Pincode: '110042' }

Now, we will use serialization to display only those post offices that deliver with the value DeliveryStatus = 'Delivery' .
You can serialize the response using JavaScript. Here is the code.

const postOffices = result[0]?.PostOffice;

// Ensure `postOffices` is iterable
const postOfficesArray = Array.isArray(postOffices)
? postOffices
: (postOffices ? Object.values(postOffices) : []);

const filteredResults = [];

// Filter and manually extract `Name` and `DeliveryStatus`
for (const office of postOfficesArray) {
if (office.DeliveryStatus === "Delivery") {
filteredResults.push({ Name: office.Name, DeliveryStatus: office.DeliveryStatus });
}
}

return filteredResults;

Let's see how serialization brings a difference in the output.

Output when fetching all post offices


Serialized output displaying only the name and status of the post offices that deliver

As you can see, serialization makes the output less bloated and a lot more meaningful and relevant.

Schema Management

For every query, the schema is auto-generated. It outlines the structure of the retrieved data and helps identify the path of each field, its CRM field type, and the label.
You can modify the auto-generated schema to suit your requirements better. You can update field labels and types, which helps in presenting data in a more user-friendly way.
For example, if a query returns a field labeled "Deal Stage," you can rename it to "Current Status" for clarity when displaying results on dashboards or reports.
Let's look at the schema when fetching all post offices for a PIN code vs the schema of the serialized response.

Schema before serialization


Schema after serialization


You can see that serializing helps you achieve crisper results.
It shows the CRM field type of every field in the response and its label. You can further customize the schema by changing the field labels to suit your needs.
In the following image, the field label for DeliveryStatus is changed to Status in the serializer which is reflected in the schema.


We hope you found this post useful. Watch this space for more posts on interesting topics.

We love to hear from you! Write to us at support@zohocrm.com.
See you all next week!

Cheers!




-------------------------------------------------------------------------------------------------------------



    • Sticky Posts

    • Kaizen #197: Frequently Asked Questions on GraphQL APIs

      🎊 Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
    • Kaizen #198: Using Client Script for Custom Validation in Blueprint

      Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
    • Celebrating 200 posts of Kaizen! Share your ideas for the milestone post

      Hello Developers, We launched the Kaizen series in 2019 to share helpful content to support your Zoho CRM development journey. Staying true to its spirit—Kaizen Series: Continuous Improvement for Developer Experience—we've shared everything from FAQs
    • Kaizen #193: Creating different fields in Zoho CRM through API

      🎊 Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
    • Client Script | Update - Introducing Commands in Client Script!

      Have you ever wished you could trigger Client Script from contexts other than just the supported pages and events? Have you ever wanted to leverage the advantage of Client Script at your finger tip? Discover the power of Client Script - Commands! Commands
    • Recent Topics

    • Introducing Rollup summary in Zoho CRM

      ------------------------------------------Moderated on 5th July'23---------------------------------------------- Rollup summary is now available for all organizations in all the DCs. Hello All, We hope you're well! We're here with an exciting update that
    • Introducing Connected Workflows in Zoho CRM for Everyone : Free Your Teams to Focus on What Matters

      Hello Everyone, We’re thrilled to introduce the next big evolution in Zoho CRM for Everyone -- Connected Workflows. This new feature builds on our commitment to deliver a CRM that’s truly inclusive, adaptable, and designed for consistent collaboration
    • Cooling-off Period Just Got Better: More Coverage, More Control

      We’ve enhanced the Cooling-off Period feature in Zoho Recruit to give you more control over repeat applications and referrals. This helps you maintain a cleaner, more efficient recruitment pipeline. With this enhancement, you can: Prevent duplicate candidate
    • Revenue Management: #7 Revenue Recognition in Construction & Real Estate Industry

      If you are in the construction or real estate business, you are used to long project timelines and progressive invoicing to keep up with your billing. But when does revenue get recognized? Will it happen when the contract gets signed? At different milestones
    • TikTok (and other social platform) Messages and comments of the past

      When I link a social channel, Zoho will show in "Inbox", "Messages" and "Contact" sections the interaction done in the past? (comment, messages...)
    • Restrict Employee mail deletion

      Dear Zoho, Is there a way where i can restrict my employees to delete any mails from their account
    • 554 5.1.8 Email Outgoing Blocked.

      Hi guys, I just singed up for mateusz.nowicki@zoho.com mail and I can't send any mails.. Why? Everytime I try to send something I got error like the one in the screenshot. Please, help me.
    • Zoho IP blocked by SpamHaus

      ERROR CODE :550 - 5.7.0 Your server IP address is in the SpamHaus SBL-XBL database, bye
    • File Upload in Creator's Subfrom

      Hello Sir/Madam, Here is a Problem......... Scenario: In CRM One Custom Module (Payments) have one File Upload Field now we have to Upload that File into Creator's Custom Form (Documents) have one Subform (Documents) in Document Upload Field using Deluge
    • Trigger workflow base on email clic

      Searching the help and forum, I see that there were workflow trigger rules based on email. But now, I can't find this type of trigger when I create a custom workflow. What I'm looking for would be to automate the sending of an email for a new prospect,
    • Bigin Form Acknowledgement

      How to troubleshoot and find out why form acknowledgement is not sending emails after form submission?
    • Option to Customize Career Site URL Without “/jobs/Careers”

      Dear Zoho Recruit Team, I hope you are doing well. We would like to request an enhancement to the Career Site URL structure in Zoho Recruit. In the old version of the career site, our URL was simply: 👉 https://jobs.domain.com However, after moving to
    • Zoho Mail POP & IMAP Server Details

      Hello all! We have been receiving a number of requests regarding the errors while configuring or using Zoho Mail account in POP/ IMAP clients. The server details vary based on your account type and the Datacenter in which your account is setup. Ensure
    • Ever since the new Android App udpates notifications are not working

      notifications are not working for the app is its closed I followed the tutuorial to the notificaction fixed and everythig seems to be right but notifications are not workig
    • Zoho Analytics & Zoho Desk - but not all desks

      I have several desks in our company and one of those is used by our HR department. I want to bring through the data to the shared Zoho Analytics workspace - except for the HR desk. Can this be excluded at data import stage ?
    • Incoming Emails Not Showing Up in Zoho Inbox

      Hi - I have my Zoho email account set up to forward a copy of all incoming emails to a secondary Gmail address, whilst retaining the original email in the Zoho inbox. However, all my incoming emails are currently not showing up in my Zoho inbox, so I'm
    • Unable to Create Zoho Booking via the Book Appointment API

      Its giving the below error {     "response": {         "errormessage": "Error setting value for the variable:customer_details\n null",         "status": "Error"     } } Request: POST Url: https://www.zohoapis.in/bookings/v1/json/appointment attached Zoho-oauthtoken
    • SHEET - Send email when a cell changes

      I would like to create a custom function for Zoho Sheet that triggers when a paticular cell changes to a specific value. This would result in sending an email to a recipient (this would be an address that remains the same and included in the script). Example: = IF(N4= "Drafted", <>EmailFunction) 1)     Cell N4 changes to "Drafted" 2)    Email is sent to recipient            or alternatively 3)    Post to chat channel I have found the Custom function editor in Sheet. I am not bad at scripting, but
    • 【開催報告】 福岡 ユーザー交流会 2025/8/8(金)

      皆さま、こんにちは。コミュニティチームの中野です。 8/8(金)に、福岡 ユーザー交流会を開催しました。 本投稿では、その様子をお届けします。当日の登壇資料などもこちらに共有しますので、参加できなかった皆さまもご参照ください。 今年初の開催となる福岡 ユーザー交流会では、CreativeStudio樂合同会社 前田さんによるZoho CRM / Sign / Survey の事例セッションのほか、 Zoho社員セッションでは、Zoho Forms の活用法を解説。 さらに、「見込み客・顧客データの管理/活用方法」をテーマに参加者同士でZoho
    • no me llegan los correos a Zoho mail

      No puedo recibir correos pero sí enviarlos, ya hice la modificación de MX y la verificación de teléfonos, qué es lo que ocurre? gracias
    • Error: Invalid login: 535 Authentication Failed

      I have used zoho with nodemailer. const transporter = nodemailer.createTransport({ host: 'smtp.zoho.com', port: 465, secure: true, auth: { user: 'example@example.com', pass: 'password' } }); While sending the mail, it shows the following error: Error:
    • Zoho Renewal

      Hello, If I am not going for zoho email renewal. will i get back my free zoho account? and if yes then is it possible to get back my all free user. how many user get back 10 or 25?
    • Not reciving emails

      Apparently i cannot recive emails on my adress contact@sportperformance.ro I can send, but do not recive. The mail i'm trying to send from mybother adress gets sent and doesn't bounce back... but still doesn't get in my inbox. Please advise
    • Not receiving MailChimp verification e-mail

      It seems that their verification e-mails are blocked. I can receive their other e-mails, but not their verification of domain ownership e-mail. I've checked and double checked how I typed the e-mail, using different e-mails (my personal e-mail can receive it), white listing the domain and all that is left is for the IP's to be white listed, but I don't have that power.  If a staff member could take a look at this -> http://mailchimp.com/about/ips/ And perhaps white list them for me, that would be
    • Creating my 2nd email account

      After creating my first email address, I decided to get another email address. I would like to use this new address as the primary address too. I don't know how to set it up there doesn't seem to be an option for that
    • Cannot - create more email account - Unusual activity detected from this IP. Please try again after some time

      Hello, I come across the error message in Control Panel. Unusual activity detected from this IP. Please try again after some time and i cannot create any more users We are an IT company and we provide service for another company Please unlock us.
    • "Unable to send message;Reason:553 Relaying disallowed. Invalid Domain"

      Good day. When I try to send mail through ZOHO mail I get the following error : "Unable to send message;Reason:553 Relaying disallowed. Invalid Domain" I need help with this. My zohomail is : @eclipseweb.site Thank you,
    • Transfert de domaine pour création des comptes emails

      Bonjour , je ne parviens point à créer des mails avec le domaine 'raeses.org' suite à la souscription du domaine auprès d'un autre hébergeur, dont j'ai fait la demande du code de transfert qui est le suivant : J2[U8-l0]p8[ En somme, attente de l'activation
    • Help! Unable to send message;Reason:554 5.1.8 Email Outgoing Blocked.

      Kindly help me resolved this issue that i am facing here.
    • How are people handling estimates with Zoho inventory?

      We are often using Zoho Books for estimates that then get converted to invoices within Books. We would like the sales team to migrate entirely to Zoho Inventory and no longer need to use Zoho Books so that they are only on one system. How are people managing
    • Relative Date Searches

      Currently in the search options, it has "date", "from date" and "to date". I think it would be great if there were options like "date greater than x days ago" and "date less than x days ago". I realise that as a once off you can just use the existing
    • Performance is degrading

      We have used Mail and Cliq for about three years now. I used to use both on the browser. Both have, over the past 6 months, had a severe degradation in performance. I switched to desktop email, which appeared to improve things somewhat, although initial
    • Ask the Experts 23: Customize, utilize, and personalize with Zoho Desk

      Hello everyone! It's time for the next round of Ask the Experts (ATE). This month is all about giving Zoho Desk a complete makeover and making it truly yours. Rebrand Zoho Desk with your organization’s details, customize ticket settings based on your
    • Dear Zoho CEO: Business Growth is about how you prioritise!

      All of us in business know that when you get your priorities right, your business grows. Zoho CRM and Zoho Books are excellent products, but sadly, Zoho Inventory continues to lag behind. Just this morning, I received yet another one-sided email about
    • Payroll In Canada

      Hi, When can we expect to have payroll in Canada with books 
    • Please review and re-enable outgoing emails for my domain

      Hello Zoho Support, I have recently purchased a new domain and set up email hosting with Zoho. However, my account shows "Outgoing Email Blocked". I am a genuine user and not sending bulk/spam emails. Please review and re-enable outgoing emails for my
    • Payroll without tax integrations (i.e. payroll for international)

      It seems as though Zoho waits to develop integrations with local tax authorities before offering Zoho Payroll to Zoho customers in a country. Please reconsider this approach. We are happy Zoho Books customers, but unhappy that we have to run payroll in
    • goingout e mail block

      info@ozanrade.com.tr
    • Incoming mails blocked

      Zoho User ID : 60005368884 My mail Id is marketing#axisformingtechnology.com .I am getting following message "Your Incoming has been blocked and the emails will not be fetched in your Zoho account and POP Accounts. Click here to get unblocked." Please
    • Assistance Needed: Ticket Status Not Updating and Sorting by Last Customer Reply in Zoho Desk

      Hello, I’m facing two issues in Zoho Desk that I’d like your guidance on: Ticket Status Not Updating: When a customer replies to a ticket, the status does not change to Reopened. Instead, it remains in Waiting on Customer, even after the customer’s response
    • Next Page