Lead Id not being pulled from Facebook into CRM
Lead Id not being pulled from Facebook into CRM
Though Zoho Social pulls the leads from Facebook, I think it is not possible to attribute the conversions back to the Facebook Ad as Zoho Social does not pull the lead_id from Facebook.
https://developers.facebook.com/docs/marketing-api/conversions-api/conversion-leads-integration/how-to-find-the-lead-id