Ecommerce Marketing Tip: Build your email list early

Ecommerce Marketing Tip: Build your email list early


Email marketing has one of the highest returns on investment. Don’t wait until later; start collecting subscribers now. When you've got their attention, you can send them emails about offers, new product launches, seasonal greetings, and more.

Try this today: Add a newsletter signup box to your homepage.

Steps:

  • In your Zoho Commerce web app, go to the Storefront menu in the left pane –> Click the Storefront module –> Click Customize.

  • Once the site builder opens, go to the area in your site where you want to add the newsletter subscription option and click Add Section –> Choose Elements –> from the Others category, select Newsletter.

  • This feature works through your email marketing app, so you need to integrate Zoho Commerce with either Zoho Campaigns or Mailchimp. Once connected, you can easily automate these emails and track the results.

  • To connect the app, go to Settings –> Integrations –> Sales & Marketing and click Connect for Zoho Campaigns or Mailchimp.

Hope this helps your next campaign.

Regards,
Divya R
Zoho Commerce

Question for the community: (Help others with your insights)
What incentive would encourage your customers to subscribe: discounts, exclusive content, or early access to products?