Run Your Events Smartly With Zoho Backstage

Digital events have connected and resonated with customers more than ever after the pandemic hit the world. There was no need for being present at a physical location or even worry about transpiration access to attend an important event. No matter where an event may be, one can attend from the comfort of their home.

Zoho considered all the elements that could possibly be required while organizing an event just so that the host did not have to worry. Zoho Backstage is meant to be event management software for empowering event organizers to plan and run conferences, meetings, and product launches with a lot more efficiency and methods for a business.

Zoho Backstage is excellent software that helps event organizers plan and run different events with increased impact. It is possible to integrate your Zoho Backstage account with the Zoho Campaigns account for gaining the marketing insights needed for event product promotions. You can create email campaigns and send them to the contacts for getting attendees.

Rundown of Zoho Backstage Features:

1. Zoho Backstage helps in sharing detailed information related to any event. The information gets shared with the Zoho Campaign account for sending email campaigns related to the same.
   
2. You can import contact and event registrant’s details to Zoho Campaigns and automate email campaigns for re-engaging with them as well.
3. You can also craft emails using pre-designed event templates and send promotional emails to contacts in Zoho Campaigns while increasing the number of attendees for events.
4. Zoho Backstage allows you to track responses, analyze email campaigns, create event journeys, and assign automatic tags for registrants/attendees based on their event to nurture them in the future.

The ways in which Zoho Backstage enables users to run events smartly are mentioned below. Keep reading to know more.

1. Easy Digital Experience:

It is possible to easily integrate a brand’s design into the digital experience. In each brand experience, the customers need to make sure that the event is not just memorable but it is also recognizable and engaging when it comes to the brand’s future.

While keeping the design in mind, Zoho Backstage focuses on creating a strong branding moment so that it works with you and your design team. The software ensures that all elements of the event including promotion to preparation and finally going live are within a brand’s parameters but also memorable.

Zoho Backstage offers an easy-to-use template that allows quick execution so that you do not miss out on valuable marketing and leads in time for promotion. All in all, it offers an easy and effective way of organizing and carrying out events. 

2. Wide Reach:

Zoho Backstage allows you to widen your reach using the marketing channels at your fingertips. A brand can miss out on promotions if it does not use all the digital channels for promoting an event.

Zoho Backstage helps in promoting the event experience by including an event page on websites, social media channels, and content marketing pieces. You can widen your reach for this effort by finding a new audience while also increasing your brand awareness.

In essence, Zoho Backstage automates the work done by designers and your marketing team in many ways. Your marketing team can actually look focus on planning the elements of the event rather than investing valuable time in the promotional elements.

3. User-Friendly Registration and Ticketing Tactics:

Whenever an event is conducted, the tickets and registrations are digitally operated. This is yet another reason why Zoho Backstage can be of great help.

It offers a user-friendly experience on your website so that the users do not feel discouraged from signing up as an agreement to engage with your brand’s experience. You can manage the payments, inventory, and almost any additional questions that the audience may have about the virtual experience.

4. Improved Management of Sponsors:

Many events depend on funding so that the logistics are taken care of. Managing sponsorships and these relationships can often require more attention and organization than the actual event itself. Hence, Zoho Backstage helps manage the elements of an event.

The sponsorship messaging gets delivered on the website and throughout the event. This way, the partners do not just appreciate the visibility but they also appreciate the high level of organization and planning tactics.

5. Performance Analysis:

Zoho Backstage enables you to analyze performance with live tracking. The digital world would not be what it is if it did not have the ability to analyze and report appropriately.

Right from looking at how the audience engages with a promotional tactic and messages to engagements during an event, a company and sponsors can partner with you for understanding the success levels. This helps in future planning and improved performance analysis.

6. Interactive Experience:

Zoho Backstage also leads to interactive and engaging events. Even though the events are not more in person this does not mean that you have to sacrifice engagement with the attendees.

It offers live chats, polls, and integration with mobile and apps so that the audience is able to engage with the brand and sponsors in real-time. This is something that has never been done before.

The capabilities of Zoho Backstage enable a brand and its audience to engage a lot better when compared with in-person events offered. Even the customer experience is increased as there is no reliance on physical events.

Conclusion:

Physical events cannot be replaced by virtual events. However, Zoho Backstage can be one of the most effective tools if you plan to activate your audience in live and real-time engagement. Your audience will be able to engage with a company and your sponsors while also appreciating your attention to digital innovation and the number of people attending events.

From planning events and managing their promotions to keeping different methods and strategies organized for the customer experience, Zoho Backstage helps with all the operations. This ensures that the event takes place as smoothly as possible. At any given point, you will not have to give up on quality and your audience will appreciate your brand message as well.

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