10 simple e-commerce marketing tips to boost sales

10 simple e-commerce marketing tips to boost sales



Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through.

Now that the store is live, let's take a look at some marketing tips you can apply for sales growth.

1. Avoid cart abandonment

If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

How to fight cart abandonment:
  • Build trust — Web users aren’t always comfortable providing credit card info online. Improve conversions by building more trust. For example, show some security compliance badges to assure users that transactions are safe.
  • Offer discounted or free shipping — Customers get sticker shock after seeing how much the shipping cost adds to their order. Avoid this by offering discounted or free shipping promos.
  • Make checkout simple — Online shoppers have a short attention span and will abandon the checkout flow if it is too complex or time-consuming. Avoid this by making the checkout process as easy and painless as possible—cart to shipping address to the payment page. Don't give-in to the temptation to include anything that disrupts that flow.
  • Turn browsers into buyers — Many users who add items to the cart but don’t complete the purchase are just browsing with low buying intent. Incentivize these users to buy immediately by offering limited-time promos.
  • Offer popular payment options — Customers often have strong payment preferences and only complete a purchase if their preferred method is presented. Reduce this problem by offering the most popular payment methods for your target audience.

2. Attract visitors with content marketing

Smart, catchy phrases on store pages can influence site visitors to buy. So, how do you get visitors to your site in the first place? While paid ads, social media posts, event sponsorship, and brochures might work, nothing generates traffic like an awesome SEO.

Optimizing your content for SEO increases the probability that search engines will show your website as the first result when somebody searches for the type of product you're selling. It's FREE, rewarding, and easy to do.

First, choose the right keywords and phrases (long-tail keywords) for your business. Think, "If I were looking for this product, what search phrases would I use in Google?" Then start writing relevant content using these, maybe in the form of informative blogs like this one;). The goal isn't to talk up your product. No one wants to feel like they're being sold to. Building trust with quality insight will improve the likelihood of a customer purchasing from you.

When you have a good 40-50 blogs, you should start seeing some organic traffic on your site. But don't stop there. Share your blog on social media. Post it everywhere. Tag people if you want, but don't spam them. That's the last thing you should do in marketing.

3. Optimize for mobile

Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone, so make sure your website is optimized for mobile screens. There's no reason that the desktop version of your site should be popping up on mobile devices.

You don't want to lose out on people who do not like the way your store looks and operates on a mobile screen. Ask your website developer about mobile optimization. Alternatively, if you've built it yourself, make sure to choose a theme that is optimized for mobile devices.

4. Cultivate leads with exit-intent pop-ups

There are marketing tools to help you create pop-ups that appear when visitors try to leave your website. These can be pretty effective if used wisely—such as, giving them offers and discounts in exchange for subscribing to your email list. They track your visitor's mouse point movement, and, as soon they hover over the address bar, prompt a pop-up form on the screen.


This exit-intent pop-up offers a discount in exchange for an email address.

5. Leverage social media

As I mentioned earlier, don't shy away from social media. In fact, post as much as you can. That said, you'll get the most out of social media if you're strategic with your posting.

Make a plan. For instance, this plan could be to post four tweets, a Facebook post, four Instagram posts, two Pinterest posts, and a LinkedIn post, all this in a day. Keep in mind that you don't want to spam feeds with content that feels repetitive. It's a tricky balance to achieve—one that'll likely take some trial and error.

Using hashtags effectively will also help, especially if they're popular tags relevant to your posts. Check the trending hashtags and see if you can ride one. For instance, if you're a fashion store and you see #ThrowbackThursday is trending, share some retro fashion design and use the hashtag. This is sure to get you more impressions. You can also use GIFs or try creating some funny memes (be careful with copyright issues though).

6. Invest in Google AdWords re-marketing

If you can put some budget towards your online marketing, try Google AdWords with re-marketing. The re-marketing feature shows your online ads to your website visitors even when they leave your website.

When someone visits your site and then leaves, Google tracks their IP address. They then strategically place your ads on their partner websites that are visited from the same IP address. When your prospect sees your ad multiple times, it gives you more chances to convert.

7. Choose the right price

Pricing is probably the trickiest part of your e-commerce strategy. According to a classic study, a 1% improvement in pricing results in an average increase in profits of 11.1%. It is that huge.

Cost-based pricing is the most popular strategy. Take your cost of goods sold and add a margin that you believe the market will bear. During the initial phase of your business, you may need to work on thin margins since you'll need to provide attractive discounts and offers. Treat the discount as your marketing cost and continue with this strategy until you hit your target numbers for a month.

In fact, for the first few months, you should measure success by your number of orders rather than your total revenue.

8. Assist the customer with a live chat

An interactive live chat support widget on your site can help in many ways.
Guide a customer to the right product or ask a departing customer for their contact details so you can send them an email with the best solution and an attractive price quote.

You can also talk to a customer (who remains anonymous) ready to make a purchase and guide them through the buying experience—product navigation, adding to the cart, and the payment process.

9. Reward your loyal customers

Surprise your loyal customers with a gift on special occasions like birthdays or anniversaries. You can also set aside a fraction of your marketing budget to send surprise gifts. People love when they are treated special. Your gift might make someone's day and win you a customer for life.

10. Solicit and share customer reviews and testimonials

Find your best customers and ask for their experience shopping on your website or a review of the product they bought. Post it on your website. The more testimonials you publish, the more trust you generate for your store, which also means more sales. Feel free to post the testimonials on social media as well.

These are just a handful of ways to get your e-commerce site to flourish. If you want to dive further, there are many other marketing secrets you might want to check out.

We hope you found these tips helpful. Let us know if you applied any and if you saw any positive results.



    • Sticky Posts

    • 10 simple e-commerce marketing tips to boost sales

      Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

    • Marketing in a post COVID-19 world!

      Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

    • Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

      According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

    • How Zylker doubled their webinar registrations!

      Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

    • The ideology behind why features tell, but benefits sell

      Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

    • Recent Topics

    • CRM Deluge how can link attach file with workdrive file.

      Hi, We have create file at workdrive and would like to link to attachment at crm module by deluge. Right now can only upload it to attachment but can not link the file from workdrive. Thank you

    • Feature announcement: AI-powered document generator in Zoho Sign

      Hi there! We recently announced manual document creation by offering an editor within Zoho Sign. Today, we are excited to announce AI-powered document generation to help you draft agreements, purchase orders, and other important business documents in

    • Permanently deleted files

      Is there a way to get back permanently deleted files from your account if they were accidentally deleted and no longer recoverable from the recycling bin? I know I am probably screwed but I just figured I would ask.

    • Shared Mailbox in iOS app

      Hi, On the desktop I am using a Shared mailbox for our company's general mailbox that somebody else should be able to view. In the iOS app however I can't find it? Old sources on the internet says this isn't possible but that can't be right? Somebody

    • Tip #41- Simplify Compliance and Efficiency with Zoho Assist’s Data Cleanup Feature- 'Insider Insights'

      Managing device data efficiently is just as important as securing remote access. With Zoho Assist’s Data Cleanup feature, admins can easily remove outdated or unnecessary device records, keeping the console organized and secure. This action is carried

    • Revenue Management: #6 Revenue Recognition in Professional Services Industry

      If you run a consulting firm, agency, or any service-based business, you have a situation where you have signed the contract, maybe even sent the invoice, and have received some initial payments. So, can you consider this as revenue? What if the project

    • Zoho fsm scheduled maintenance dispatch

      Hi, I'm reaching out regarding an issue I'm encountering with the Scheduled Maintenance feature in Zoho FSM. I’m trying to configure it so that it automatically dispatches all maintenance jobs scheduled within the next 150 days, starting from today. However,

    • Template modifiactions

      Hello, I am struggling with the templates in ZOHO Books. Especially with the placement of some items, like company address, ship to, bill to etc.  For example: One item I like from template X (placement of ship to and bill to next to each other in the

    • zoho.inventory.getRecords returns no records

      I running a custom function (Deluge) in Zoho Flow with a connection to Zoho Inventory. To debug the problem, I created the test function below. It returns "Number of contacts fetched: 0". This confirms that there's no issue with the org ID or connection

    • Zoho Campaigns Event timestamps do not propagate to Zoho CRM

      We have integrated Zoho CRM and Zoho Campaigns. But when looking at Contact records, the Campaign event data is missing the actual timestamps: especially when a particular email was sent. They're not in the Campaigns related list, and the cannot be found

    • Feature announcement - Simplifying document creation with Zoho Sign

      Hi there, We are pleased to announce the release of our document creation feature, enabling you to create, edit, and finalize documents like agreements, purchase orders, and contracts without relying on external tools or applications. <br> This

    • Integrating File Attachments in Zoho Flow Email Notifications

      Hi, I would like to be able to send an email once an entry is made in a form, and in this email, I would like to attach a file that has been added to the form using the ImageUpload (or FileUpload) widget. So, I started by creating a flow that will trigger

    • Zoho Mail SMTP IP addresses

      We are using Zoho Mail and needs to whitelist IP for some redirections from your service to another e-mails. You can provide IP address list for Zohomail SMTP servers?

    • Zoho project purchases

      Hi Folks, I think having a purchase module in projects will help in putting together a project p and L. Project wise purchases and expenses.  Do let me know your thoughts.

    • Create Tasklist with Tasklist Template using API v3

      In the old API, we could mention the parameter 'task_template_id' when creating a tasklist via API to apply a tasklist template: https://www.zoho.com/projects/help/rest-api/tasklists-api.html#create-tasklist In API v3 there does not seem to be a way to

    • How can I restore all the deleted Time entries of a Task in Zoho Projects

      How can I restore all the deleted Time entries of a Task in Zoho Projects? Query: In Zoho Projects, I cloned a task and deleted the time entries from the cloned task. However, this also deleted the time entries from the original task. How can I restore

    • Is there a way to make an account inactive in ZoHo Desk

      We have a few Clients "Accounts" that we no longer do business with. It would be beneficial for them to not show up in lists. However, we want to go back and view tickets, time, etc.

    • How to set the value of the Phone field importing contacts in Zoho Desk

      Hi everyone, i'm new in Zoho Desk, we're setting up the environment and i'm importing contacts from another CRM using a file CSV and i'm getting a problem with phone numbers (italian): the leading zero is cut away, also if the value is inside double quotes.

    • Set Custom Icon for Custom Modules in new Zoho CRM UI

    • Deprecation Notice: OpenAI Assistants API will be shut down on August 26, 2026

      I recieved this email from openAI what does it means for us that are using the integration and what should we do? Earlier this year, we shared our plan to deprecate the Assistants API once the Responses API reached feature parity. With the launch of Conversations,

    • How to center a field inside a section?

      I’ve been trying to center a field inside a section in Zoho Canvas. When I align it visually, it looks centered in the editor, but after clicking Save, the field appears misaligned on the actual canvas. I also tried setting the field to full width, but

    • Kaizen #192 - Implementing Custom Token Persistence in Python SDK

      Welcome back to another week of Kaizen! Last week, we discussed how to implement Login with Zoho using OAuth 2.0 and saw how to bring it to life in a real-world application with the Zoho CRM Python SDK. We also discussed how Zylker Academy built a custom

    • Showing the map along with mileage expense

      When you use the GPS to track mileage, it shows you the map of the actual path travelled. It would be very useful and practical to save that map with the mileage expense, so that when the report is created, it provides a map of each mileage expense associated

    • Enable Validation Rule for Multi-Select Picklist Field

      Zoho, Please allow validation rules for multi-select fields.

    • File Upload field not showing in workflow

      Hi, I have added a field on Zoho CRM. I want to use it in a workflow where that particular field is updated based on another field, however it is not showing up in the field list to select it in the workflow. Why is this please?

    • CRM Custom function updating a module record shows the Super Admin user as the record modifier

      Dear Zoho CRM Team, Is there any way to update this so that when a custom function has updated a record the Super Admin user doesn't become the modifier? This happens on the record as a modifier and shows up in the audit logs. It would be more useful

    • Best practice importing items and matching assemblies

      Hi, I was wondering what would be the best practice to import items and composite items (assemblies) From my backup, what should I import first? The items or the composite items? I am on Zoho one, using inventory and books. Kind regards, Sabine

    • Best way to fetch employee names from Zoho People into Zoho Creator Inventory Stock Form field Employee Name Lookup

      Hi Team, I have a requirement in my Zoho Creator application (Inventory Stock Adjustment) where I need to fetch employee names from Zoho People and use them as a lookup in a form. Currently, I am considering using an integration field to fetch this data

    • get file api is returning Junk data

      I am working on extension development where at one point I need to retrieve attachments on records I found out I can use only invokeconnection and not invokeurl in extension development The invoke connection returns the image in raw binary format. When

    • Need help with message box

      End user updates many records at once. Each have unique serial number. They want a confirmation box that says starting number, ending number and qty. Is there any way to do this? I been searching and asking support but seems like no great solution.

    • [Webinar] The Transformative Power of Gen BI

      Traditional decision-making tools are no longer enough. The integration of generative AI into business intelligence (BI) is proving to be a true game changer—enabling businesses to make faster, smarter, and better informed decisions. Early adopters of

    • Backorder process review - Automating Removal of Sales Order from "On Hold" When PO is Received

      Hello Zoho Inventory Team, Currently, sales orders in On Hold status are released only when the bill for the purchase order is created. In our workflow, it would be much more efficient if the sales order could automatically move out of On Hold as soon

    • How to access the saved Query using API?

      I have created a query in setting. Is it possible to access it from a API? What's the endpoint? I tried /v8/queries/important_deals but didnt' work.

    • création d'une base de données

      base de donnee d'un lycée

    • User Session variables to recall after form submit & redirect to menu

      Hey, Forgive me if this is a simple answer I have overlooked. I have built a big onboarding process for my SAAS platform which is built and managed by an external Dev team. I am hoping to embed my new creator app on the SAAS platform. I have a menu page

    • Zoho Writer Merge Template with data from Zoho Analytics Views

      Hello, Is there any way to pull information from Zoho Analytics and put it into a Merge Template? I am trying to create a bulk export of one report that filters on a field to create a single document for each of the filter fields.

    • Having to enter bill before stock shows as available.

      Hi, Am I right in thinking you must create a bill from the purchase order receipt before the goods are available for shipping?

    • Agent Availability Report

      From data to decisions: A deep dive into ticketing system reports Businesses need to track when their support agents check in and check out from work. This report, titled Agent Availability, is one of the static reports that helps managers track the number

    • Writing by Hand in "Write" Notes

      Hi there! I just downloaded this app a few moments ago, and I was wondering if there was a way to write things by hand in "Write" mode instead of just typing in the keyboard. It would make things a bit more efficient for me in this moment. Thanks!

    • AI-driven construction analytics using Zoho Projects Plus

      Construction projects thrive on timelines; if a project is completed on or before the expected time, it makes headlines, but if it gets delayed, the company’s credibility will be at risk. Such projects require precise planning and constant monitoring,

    • Next Page