A/B Testing Idea #1: Place irresistible and clear CTA buttons

A/B Testing Idea #1: Place irresistible and clear CTA buttons

Are you wasting much of your time and effort A/B testing every single idea that pops into your head, yet you're not generating sufficient traffic to your website? Don't worry—we've got you.
 
We'd like to introduce you to the A/B Testing Ideas learning series, a collection of easy-to-use design tips to A/B test your website pages. This series will include techniques to effectively optimize various elements on your website and boost conversion rates in a short time. These ideas can also give you a strong framework to start your conversion rate optimization and discover what design changes work best for your website. Do Follow the page and post your comments about the content shared in the comment box below.

So, here is our first post in the series: Place irresistible and clear CTA buttons



As we know, the basic intention of any website is to make somebody do something—for example, getting visitors to fill in a form, download a PDF, or purchase an item. And, of course, the best way to make visitors perform these actions is through the simple CTA (call-to-action) buttons placed on your web page, such as "Buy now", "Learn more", or "Sign up" links.

However, at times you might notice that your website is getting a good traffic but the conversions obtained on your CTA are poor. This is exactly when you need to A/B test your CTA buttons. In today’s post, we'll learn a few simple, yet powerful, CTA testing ideas to maximize conversions and recover those lost leads on your site.

So how do you create and test a persuasive CTA?

There are three parts to look at: the text, the position, and the graphical presentation of the CTA on your web page.
 
Testing the CTA words
Good CTA copy is more than just text. In general, CTA copy that speaks directly to your visitor outperforms generalized CTA copy. Here are a few points to consider while crafting your CTA copy:
  • Decide what action you want your audience to take and describe what will happen next—for example, use text like “Subscribe to our blog " or "Request a product demo" and not "Subscribe" or "Register here." This will tell visitors what to expect by clicking on the CTA.

  • Start with action-oriented words in your CTA like "read," "download," "call," and more. This can make your button stand out from the rest of the page content and convince visitors to click it instantly.

  • Create a sense of urgency with words like “today,” “now,” or “in the next 24 hours” in your CTAs to garner those extra clicks with less effort.
Focusing on the above tips can help you kindle your audience’s emotion towards your products/services, build a sense of trust in your business, and eventually achieve your website goal.

A few examples of good CTA copy you can test out include:
  • Using a "Grab my ebook" CTA on the web page  instead of a CTA that just instructs visitors to “Download.” This will create a more personal touch and draw interest towards the button.



  • Using a "Access courses for free" CTA instead of an overused "Sign up" button to build connections and boost sign ups on your newly developed elearning website.

Extra tip: Your CTA buttons should always have a healthy chunk of white space surrounding them. White space helps instantly grab your visitors' attention and adds focus to your button.

Testing the CTA position
Strive to achieve CTA placement that is noticeable but not disruptive to your audience. If you place your CTA button in a spot where your users don’t naturally look, you’re going to lose conversions. There are generally two points to look at while testing CTA position:
  • Identify and utilize smart button placement based on your visitors' natural reading flow (top to bottom and left to right or right to left) and behavior on your website. This includes the path users follow on your website to complete a process, the design elements they click on, and the barriers that prevent them from achieving their goal.

    Tip: You can use Session Recordings in PageSense to see how and why users are interacting with your CTAs the way they are.

  • Place the CTA button above or below the average fold of your page depending on the length and complexity of the content. This could also be determined by how far down the page your visitors scroll on an average. However, adding your CTA above the fold is the most common placement choice used on homepage/landing page designs.

    Tip: You can set up heatmaps, scroll maps, and attention maps in PageSense to determine whether people are responding to—or even seeing—your CTAs.
A few examples of good CTA placement you can test out include:
  • Showing a glimpse of soon-to-be-released products with feature highlights, and then at the end placing "Pre-order for free" CTA on your digital store. This uses the below-the-fold area of your web page to catch the attention of the visitors first, even before redirecting visitors to the preferred page(s).



  • Adding a “Buy Now” or "Add to Cart" button at the top-right section of the product page where a user would immediately click to buy after viewing your product offers page on the ecommerce site. This type of CTA placement adds visitors to your sales pipeline quickly by canceling extra steps like add to cart and check out.

Testing the CTA appearance
The color and appearance of your CTA button are the most important aspects while testing and optimizing your website. As humans, we always have a greater tendency to stick to information that looks bigger and brighter. Below are some practical tips on designing and testing an appealing CTA button:
  • Add a bold, bright, and contrasting background color to CTAs. Give more important CTA buttons a brighter color and the less important functions a lighter color or simple text links.

  • Have your CTA appear more clickable. This could be done by adding some visual effects such as a slight gradient or a small shadow to create that real push-button effect. However, if you think none of the effects will suit the chosen style of your website, add emphasis by applying rounded edges to the button.

  • Size of the button is another crucial factor in designing an effective CTA button. Larger CTAs have a higher chance of being noticed and clicked by readers. It’s also common to arrange UI components according to their importance. 
A few examples of good CTA appearance you can test out include:
  • Adding an attractive 3D or shadow effect to the "last minute deal" CTA button on your ecommerce site. This effect can spotlight the CTA, making it bright and prominent in comparison to other features like wish lists, view cart, or check out buttons.



  • Applying a bright color to the most recommended plan on your pricing page that you think will be a good fit for the majority of visitors. This might help highlight the best features in your product and avoid confusing buyers.

Found this useful? We would love to know what you think about this post. And, do you have any favorite A/B testing tricks or preferred approaches that you experiment on your website CTAs? Let us know in the comments below!

Happy testing. Happy converting!

    • Recent Topics

    • Field Update: can't find a custom multi-line text field in the options list

      I want to update a custom text field (large size multi-line: 32000 characters) that I have added in the Accounts module using this functionality https://help.zoho.com/portal/en/kb/crm/automate-business-processes/actions/articles/field-updates , but I

    • Zoho One Datensicherung möglich

      Gibt es eine Zoho One Datensicherung über alle Apps mit eindeutigen Datensatz-Id´s eines Kontaktes in allen Apps und mit allen Bildern (insbesondere Artikel-Bilder)? Wir haben festgestellt, dass die Zoho Books Datensicherung keine Bilder sichert. Und

    • Pop Up

      Hello, I want to automatically display the information of the attached data in the product module in the related list section of my data in the lead module when the current time matches the "Call Time" field of my data in the leads module. How can I achieve

    • New feature alert: Witness signing is now available in Zoho Sign

      Hello! Getting documents signed with confidence in Zoho Sign just got a major boost! We're delighted to introduce witness signing, where other individuals or entities can be designated as witnesses to observe the signing process and add their signatures

    • How to report and analyze a multi-select field entries distinctly ?

      As many of CRM users I have many multi-select fields that allows me to choose more than one chose in one cell for a specific filed Like: Field A - A;BC - A;C -B;C But when reporting the field it will handle each cell as a "String" not multiple entries

    • Get the capability to convert documents to different formats

      Hello users, In this article, we'll be exploring the Conversion API in Zoho Office Integrator to understand how it can be used to convert documents to different formats right from your web app. Before we get to the details of the Conversion API, here's

    • Issues with certain CRM, Desk & webhook blocks in Guided Conversations

      Good day I have been attempting to add a block on our guided conversations, which give our customers relavent information based on their queries. The issue is that when I attempt to use a block that fetches data I get the following error popup: Cannot

    • Use Zoho Creator as a source for merge templates in Zoho Writer

      Hello all! We're excited to share that we've enhanced Zoho Creator's integration with Zoho Writer to make this combination even more powerful. You can now use Zoho Creator as a data source for mail merge templates in Zoho Writer. Making more data from

    • Can't delete/hide related lists

      Hi, Maybe I'm missing something, but I can't seem to find where I delete or hide related lists in a module. When I go to a record and click the little arrow on the right next to the related list, I only get the option to select what fields in that list

    • Make Widgets Clickable or Copiable

      Hi, I created a KPI Widget in Zoho Analytics whose content I would like the users that see my dashboard could copy or click and be redirected elsewhere. Yes, I'm aware I can create a Text Box for that instead of a Widget, but the problem is that the link

    • Address Autofill

      Hi I'm having issues with the address autofill tutorial (https://zurl.co/rGXQ). I have followed each step in the tutorial, but when i paste the code into a workflow/function, i'm getting the following error code: Improper code format Correct format :

    • Sync custom module ID to Lead module

      Hello, I am trying to sync Contract ID (custom module) from Deal module. I have an existing function that whenever a contract is created, it will automatically creating deals based on the frequency of the contract. Now i am having problem to show the

    • In Kiosk, please support "File upload field" in the "Field Update" action

      Hello. Supporting "File upload field" in the "Field Update" actions would be a great addition to Kiosk Studio. I would appreciate it if you could evaluate it. Saludos,

    • can I link a contacts to multiple accounts

      can I link a contacts to multiple accounts

    • Change Last Name to not required in Leads

      I would like to upload 500 target companies as leads but I don't yet have contact people for them. Can you enable the option for me to turn this requirement off to need a Second Name? Moderation update (10-Jun-23): As we explore potential solutions for

    • For security reasons your account has been blocked as you have exceeded the maximum number of requests per minute that can originate from one account.

      Hello Zoho Even if we open 10-15 windows in still we are getting our accounts locked with error " For security reasons your account has been blocked as you have exceeded the maximum number of requests per minute that can originate from one account. "

    • Launching CPQ for Zoho CRM! An in-built solution for bespoke quote management

      Hello everyone, We are thrilled to announce the public release of CPQ (Configure, Price, Quote) for Zoho CRM, which is a fundamental block in sales management. NOTE: CPQ was a public early access feature from March 2023 — January 2024. Since February

    • Power of Automation :: Automatically set the dependency between Parent task and the respective sub tasks

      A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate complex tasks and

    • Spell Check default language

      Hello All, Is it possible to set the Spell Check default language? I can't find it in the settings. Thanks a lot! Levente

    • Function #4: Schedule Customer Statements

      Regularly sending statements to customers is an imperative part of many business processes as it helps foster strong customer relationships and provides timely guidance on payments. While you can generate the statement of accounts and have it sent over

    • Music files on Zoho Docs

      1) Uploaded a ma3 music file from Itunes.  When I click on the link, i go to the page and see a music player but it doesn't play.  Clicking on the play arrow does nothing.  How to fix???? 2) Also, when i put up a .zip file  and goto the page, anyone download it.  That's fine. But with a music file, all I get is that non functional player with no way to simply download the song. Do I have to zip every song so it can be downloaded?

    • Restrict Employees Access to Zoho Support

      Dear Zoho Support Team, Greetings! I am the focal point for all Zoho-related matters in our organization, and I would like to request the following features to help us streamline and centralize our support interactions. We request that zoho one support

    • How to import timesheets or entries into a projecgt

      How can one import timesheets into a project via a csv file?

    • Issues with Agent Forwarding Card in Zobot

      I implemented an Agent Forwarding Card in a Zobot that I created. There are a few issues with the way the card functions in an actual chat. The way it is designed right now is not easy to use and is not intuitive. Here are a few of the issues I have with

    • Automatic License Management Upon User Deactivation in Zoho One

      Dear Zoho Team, We would like to propose a feature enhancement for Zoho One regarding license management. Currently, when a user is deactivated, their license is not automatically downgraded or removed from our account. Zoho explains this behavior by

    • Shared Snippets Everyone

      Hi, Now that the Shared Snippets have been released and I think will be the most used feature implemented in 2023 :) Creating and Using Snippets in Ticket Responses - Online Help | Zoho Desk Maintain consistency in ticket responses with shared snippets

    • Introducing parent-child ticketing in Zoho Desk [Early access]

      Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child

    • How to suppress display of "USD" of currency field?

    • When is Zoho Vault getting fuzzy search?

      Seeing posts on here dating back as far as 3 years complaining about Vaults search functionality. It’s terrible. Please include fuzzy search, and sorting of results according to “most applicable”; not just alphabetically.

    • Automation#22 Track Ticket Duration at Specific Status

      Hello Everyone! Welcome back to the Community Learning Series! Today, we explore how Zylker Techfix, a gadget servicing firm, boosted productivity by tracking the time spent at a particular ticket status in Zoho Desk. Zylker Techfix customized Zoho Desk’s

    • Self-Support Portal invites

      I'm a one man operation and I'm using the free version of the Zoho Desk for now, but I am in need of help. When I do test tickets, I get a reply from the system inviting me to join the Self Service portal. I don't plan on using that, so I wonder if there

    • Tip #10: Automatically add tags to Zoho CRM records using form responses

      You may be using tags to filter records, create reports based on specific tags, or let your sales team to know which clients to give priority to. Don't skip tagging for the crm records added via forms. The tags can be set to be automatically captured during the form submission. How it works When you set up a configuration to push form entries into CRM, you can add a tag to them automatically. The tag value can vary based on the respondent's input (captured using form fields), or you can include a

    • Understanding response time

      We have the following set up for our SLA. When a contact first writes in, the response due and resolution due dates are set. When one of our agents responses, the response due goes away. When a ticket gets a response from the contact, it appears to reset

    • Publish multiple languages at once in Knowledge Base

      Does anyone know if it is possible to publish multiple translated articles at the same time? My knowledge base has about 35 languages, and while I have them set up to automatically translate, I still have to go in and select each language and manually

    • Canvas and Related lists

      Hi, As much as I like canvas, when adding in a asection with related lists,it doesnt mimic the same functionality as the standard view within the CRM e.g left hand panel will show the module and total number of records. Is there a way of indicating this

    • Email address ZOHO suggestions in replying - how to delete unwanted suggestions?

      Hi, I have some "unwanted" email addresses suggestions by ZOHO, and made some mistakes by replying for some tickets already. How can I clear this in ZOHO directly, I deleted all web browser history and cookies . Did not help :/ Below example, where one

    • Subform edits don't appear in parent record timeline?

      Is it possible to have subform edits (like add row/delete row) appear in the Timeline for parent records? A user can edit a record, only edit the subform, and it doesn't appear in the timeline. Is there a workaround or way that we can show when a user

    • Zoho Learn vs. Trainer Central

      Hi, I'm currently using Zoho One with a WordPress-based website and WooCommerce to manage my online courses. I would like to know what is the difference between Zoho Learn and Trainer Central and if it's possible for these two platforms to replace WP

    • How to Display a Logo Image on a Public Form?

      I would like to display a logo image in the header of a form. To achieve this, I added an Add Notes field to the form. The code below works perfectly for Zoho users accessing the form. However, when the form is made public, the image does not load properly:

    • Creating a Zoho Online Meeting in a Blueprint

      We are looking for an easy solution to schedule online meetings in a blueprint and ran into the same problem discussed in this topic: https://help.zoho.com/portal/en/community/topic/custom-function-to-set-meeting-to-online-meeting (After connecting Zoho

    • Next Page