Empower Your Sales Team with Email Marketing Insights Using the Mailchimp Extension

Email marketing is one of the most powerful tools available for engaging leads. It’s low cost and high ROI makes it a top choice for marketers who want to establish contact with leads. But these leads can only be turned into actionable deals when pursued by salespeople.

The MailChimp extension for Zoho CRM gives salespeople access to leads generated via email marketing efforts. This eases the process of having to manually sift through leads to contact them and eliminates the need to import leads from MailChimp into Zoho CRM everyday.

With daily sync and real time notifications, this extension helps sales teams strike the rod when it’s hot. With this extension, you can:

• Sync MailChimp fields with Zoho CRM Campaigns and map MailChimp subscribers with Zoho CRM contacts/leads. Both one-way and two-way sync options are available.

• Receive notifications in Zoho CRM's SaleSignals whenever a new subscriber is added or removed and when a profile has been updated in MailChimp.

• Merge fields from your MailChimp account with fields present inside Zoho CRM. 

Take a look at how the corresponding fields will be mapped in the following modules after synchronization:

      Campaigns module

Lead/Contacts module

Synchronization updates fields that already exist and creates new entries when no matching records are found. Try the MailChimp extension from Zoho Marketplace and let us know how it makes your work easier. For details on setting it up, please refer to our Online help.

For more similar extensions, you can explore Zoho Marketplace.

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• Vinoth Kumar

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