How do you encapsulate quotation marks inside a string

How do you encapsulate quotation marks inside a string

I would like to use string date that contains "quotation" marks. How do I encapsulate them so they will not be interpreted as commands by zoho creators scripting language?

I would like to pass variables to a URL for searching a library catalog. In the URL below the number '1234567890 (ISBN number) and TITLE OF BOOK would be passed to create a searchable URL.

<a href="http://63.117.20.6/ipac20/ipac.jsp?menu=search&term=1234567890&index=ISBNEX">TITLE OF BOOK</a>

Thanks, -Reed