How Zylker doubled their webinar registrations!

Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants?

This is the story of Zylker's marketing hack to grow webinar registrations.

Zylker is a SAAS-based company that helps businesses create custom apps to digitize business processes. For example, if you're an event management company, you could create an app for registrations and collect attendee data in one place, securely. Also, you may create granular reports based on data collected.

Zylker's product is a hit since it simplifies data collection on complex business processes with minimum effort. To create a seamless user experience, the Zylker team works hard to understand the needs of different markets across verticals. A finance company might need an app to automate the workflow of a loan grant based on data collected, while a hotel might need an app to book rooms and block the booking when they are out of inventory. Different verticals have different challenges to solve using Zylker. The Zylker team is tasked with educating users on building apps to enable customers from varied verticals to build their own apps.

Webinar works like a charm when it comes to educating users. The Zylker team organized a webinar every week for the users to get their doubts cleared on creating and automating the app. Although the webinar was invaluable for the beginners, the number of registrations to the webinar did not justify the number of users signing up to the product. It was a matter of concern that the webinar registrations were less than 5% of total product sign-ups per month. If the users are not educated enough on the product, they might drop off after the trial period. On the other hand, if the users learn the product during trial, the chances of upgrades were as high as 25%. (This is NOT the conversion ratio of webinar attendees to customers, but the conversion of hot leads to customers. A webinar is just one of the many lead nurturing practices that heats the lead).

Like any other marketing team, the Zylker team created a beautiful landing page for webinars where they showcased the details of the webinar with a "Register Now" button as CTA. Upon tracking the visitor's behavior on the landing page, they realized that a good number of people landed on the page, but most of them were dropping off. So, while the email and social media marketing for the webinar was working as intended, something on the landing page was putting people off.

The challenge in hand was to analyze the landing page and seal the leakage. The team saw the visitors' imprints and did heat map analysis using Pagesense. They figured out a few issues that needed attention.

Zylker team asked themselves the following questions:

• How do I know which webinar is suitable for my standard timing?
  
• I'm a Zylker customer, and yet why do I need to fill in the form to register? Why is it not pre-filled?
  
• Why am I seeing a completed webinar listed?

The team realized that the visitors should see only those webinars that are relevant to them, geographically. That could be the key.

So, they made tweaks to the page to list only the webinars that are relevant to the visitor's local timings. This and a few other design improvements led to improved visits-to-webinar registration ratio.

The team decluttered the page, showcased the webinar local timings for visitors and served them with pre-filled forms to register. In addition, if for some reason, the visitors were not shown their local time, they were provided the option to change the local time zone by selecting from drop-down.

There was an uptick in the webinar registrations. In the first month of implementing the change, the number of registrations doubled and the drop-offs from the landing page reduced by half.

The percentage of monthly webinar registrants against the monthly product sign-ups now stands a little north of 9%. If other aspects like lead nurturing go right, this small design tweak will lead to a revenue boost of around 12% in the Zylker books.

• Topic Participants

• Vinit Tibrewal

  

• Sticky Posts

• 10 simple e-commerce marketing tips to boost sales

  Congratulations! You've finally set up that e-commerce store you've been thinking about for a long time. Hopefully it wasn't too difficult. Even if it was, the effort will be totally worth it when you start seeing some orders come through. Now that the store is live, let's take a look at some marketing tips you can apply for sales growth. 1. Avoid cart abandonment If you've ever shopped online, you might have added a product to the cart but then decided not to purchase it. This is known as cart abandonment.

• Marketing in a post COVID-19 world!

  Consumers across countries are increasingly spending more time on a wide variety of digital activities, right from online grocery shopping, to video conferencing, to tele-medicine. There is a good chance that you performed one or more of the following activities during this lockdown, thanks to COVID 19: Cooked a meal Made a TikTok Video Signed up for a remote learning session Consulted a doctor online (or ordered medicines online) Shopped for groceries online A study by Hunter, a food and beverage

• Inbound Marketing 101: The Foundational Blocks of Inbound Marketing Strategy

  According to a behaviour survey, 68% of the buyers use sources such as blogs to evaluate the product even before considering it. Before buying a product, we do a lot of research to learn more about the product through communities, blogs, social media,

• How Zylker doubled their webinar registrations!

  Webinars are good educational resources to gather qualified leads for your product. But what if your visitors are dropping off from your webinar landing page without signing up? What more could you do to convert visitors into registrants? This is the

• The ideology behind why features tell, but benefits sell

  Do you think there's any truth to this? Do features only tell, and benefits sell?  Well, let's see why we should focus on benefits rather than features as the great marketing wizards, David Ogilvy and Steve Jobs proved to be the best examples leveraging

• Recent Topics

• How can I insert and update field data of a sub-form without adding data into the main form’s mandatory fields.

  1. I have a main form that contains a sub-form. I need to update the data of the sub-form from a function, but I am unable to do so. How can I achieve this in Zoho Creator? 2. How can I insert data into a sub-form without inserting data into the mandatory

• How to autorespond for inactive users?

  Hi, we have a few inactive users that we would like to set up an autorespond to the sender telling that the email addresses are no longer active. How can we do that?

• Cannot view or interact with polls on IOS

  When testing with Android the user will receive a pop up message when a poll is started and be able to access polls via the more menu. This is not the case when using IOS phones, there seems to be no way to view or interact at all.

• Calendar view not working in Zoho Projects

  Hello Zoho team! Since this morning, clicking on the "Calendar" link in the Projects Menu doesn't do anything. It seems to refresh the page, but it doesn't open the calendar view for tasks. It affects every user in my company. Closing and opening the

• Multi Select Filter off comma separated values

  Hey friends! I have a query table for a couple of dashboards/ charts. In one of the dashboards, I'm trying to create a multi select filter for the service that is being sold. The way we look at services is by a CRM field titled, "Mail Lead Entities,"

• Dashboard filter applied to all reports but not visible on report

  Hi, I have two reports which shows sales transactions data - one is graph and the other a pivot table. Both reports use the same base table. There are no filters on the reports so it shows all transactions for the last 6 months. I want to create a dashboard that includes the graph and the pivot table report. However, I want the dashboard to have a fixed date filter that only shows the last 30 days of data i.e. filtering the underlying graph and pivot table to show the last 30 days of order data.

• Equipment Scheduling for Efficient Field Service Operations

  Zoho FSM helps you nail the critical aspect of field service management, i.e., scheduling the right technicians to the service appointments. Ensuring that technicians have access to the right tools and machinery for their job is also of paramount importance.

• Chat issues

  I am having a couple problems with the zoho chat feature. When I use Chat from the App bar, not everyone is getting messages (these are to different accounts, Yahoo & Gmail). I did finally get the Users to show up correctly. However, when in an active chat with someone, I only get one sound notification. No other notifications, pop up or otherwise, come through to alert if another message was sent. Also, the bottom Chat bar that shows Active chats while I am in email does not show any online contacts

• Problem with multiple pages record template

  Hi, I have a record template with multiple pages. When I print, it has gaps between pages. How can i fix it?

• Field Update: can't find a custom multi-line text field in the options list

  I want to update a custom text field (large size multi-line: 32000 characters) that I have added in the Accounts module using this functionality https://help.zoho.com/portal/en/kb/crm/automate-business-processes/actions/articles/field-updates , but I

• Ask the experts - A live Q & A discussion on Zoho Recruit

  We are delighted to come back with another edition of Ask the Experts community series. This edition, we'll be focusing on everything about Zoho Recruit. The topics will focus on the features that are used/asked by the majority of users and also based

• Zoho One Datensicherung möglich

  Gibt es eine Zoho One Datensicherung über alle Apps mit eindeutigen Datensatz-Id´s eines Kontaktes in allen Apps und mit allen Bildern (insbesondere Artikel-Bilder)? Wir haben festgestellt, dass die Zoho Books Datensicherung keine Bilder sichert. Und

• Note not being pulled for other modules in email template

  Hi there, Currently i am creating an email template that is able to pull the data from notes field in estimate module and email it to procurement team where they will be able to receive the email with the contents of the note, i am unable to replicate

• Pop Up

  Hello, I want to automatically display the information of the attached data in the product module in the related list section of my data in the lead module when the current time matches the "Call Time" field of my data in the leads module. How can I achieve

• New feature alert: Witness signing is now available in Zoho Sign

  Hello! Getting documents signed with confidence in Zoho Sign just got a major boost! We're delighted to introduce witness signing, where other individuals or entities can be designated as witnesses to observe the signing process and add their signatures

• How to report and analyze a multi-select field entries distinctly ?

  As many of CRM users I have many multi-select fields that allows me to choose more than one chose in one cell for a specific filed Like: Field A - A;BC - A;C -B;C But when reporting the field it will handle each cell as a "String" not multiple entries

• Get the capability to convert documents to different formats

  Hello users, In this article, we'll be exploring the Conversion API in Zoho Office Integrator to understand how it can be used to convert documents to different formats right from your web app. Before we get to the details of the Conversion API, here's

• Issues with certain CRM, Desk & webhook blocks in Guided Conversations

  Good day I have been attempting to add a block on our guided conversations, which give our customers relavent information based on their queries. The issue is that when I attempt to use a block that fetches data I get the following error popup: Cannot

• Use Zoho Creator as a source for merge templates in Zoho Writer

  Hello all! We're excited to share that we've enhanced Zoho Creator's integration with Zoho Writer to make this combination even more powerful. You can now use Zoho Creator as a data source for mail merge templates in Zoho Writer. Making more data from

• Analytics Module: Can you move items from one dashboard to another?

  Is there a way to move items from one dashboard to another? I want to rearrange my dashboard now that I know what i'm doing but i don't want to remake my various widgets? Edit: Hey Zoho, This would be a good feature: to be able to move/copy widgets to

• Can't delete/hide related lists

  Hi, Maybe I'm missing something, but I can't seem to find where I delete or hide related lists in a module. When I go to a record and click the little arrow on the right next to the related list, I only get the option to select what fields in that list

• Make Widgets Clickable or Copiable

  Hi, I created a KPI Widget in Zoho Analytics whose content I would like the users that see my dashboard could copy or click and be redirected elsewhere. Yes, I'm aware I can create a Text Box for that instead of a Widget, but the problem is that the link

• Custom API - Need to create a string return value, not only MAP

  @Support: When creating a Custom API it only allows a return from a function of MAP type. The service I'm using requires a string return, how can this be achieved?

• Automate data upload process like reports

  I'll start with the end in mind.  I want to basically keep certain creator tables updated with data that are in a sql database/tables in our office (employees, active jobs, employee positions) so I can reference that data and not have to duplicate it by hand every time someone adds a new job or employee in the office desktop software.  Here are some thoughts I had about how to do this, but am unsure as to whether any of them are actually possible and how to go about it from there: Is there any way

• Address Autofill

  Hi I'm having issues with the address autofill tutorial (https://zurl.co/rGXQ). I have followed each step in the tutorial, but when i paste the code into a workflow/function, i'm getting the following error code: Improper code format Correct format :

• Sync custom module ID to Lead module

  Hello, I am trying to sync Contract ID (custom module) from Deal module. I have an existing function that whenever a contract is created, it will automatically creating deals based on the frequency of the contract. Now i am having problem to show the

• In Kiosk, please support "File upload field" in the "Field Update" action

  Hello. Supporting "File upload field" in the "Field Update" actions would be a great addition to Kiosk Studio. I would appreciate it if you could evaluate it. Saludos,

• can I link a contacts to multiple accounts

  can I link a contacts to multiple accounts

• Change Last Name to not required in Leads

  I would like to upload 500 target companies as leads but I don't yet have contact people for them. Can you enable the option for me to turn this requirement off to need a Second Name? Moderation update (10-Jun-23): As we explore potential solutions for

• For security reasons your account has been blocked as you have exceeded the maximum number of requests per minute that can originate from one account.

  Hello Zoho Even if we open 10-15 windows in still we are getting our accounts locked with error " For security reasons your account has been blocked as you have exceeded the maximum number of requests per minute that can originate from one account. "

• Zoho Creator - Zoho Analytics

  I am facing an issue in Zoho Analytics where I am still seeing deleted data from the Zoho Creator form I created. Could you please look into this and let me know what needs to be done?

• The Social Wall: November 2024

  Hey everyone, As we move into December, we're excited to share all the updates that went live in Social during November. View, monitor, and respond to your WhatsApp and Telegram messages from Inbox Take your communication a step further by integrating

• Launching CPQ for Zoho CRM! An in-built solution for bespoke quote management

  Hello everyone, We are thrilled to announce the public release of CPQ (Configure, Price, Quote) for Zoho CRM, which is a fundamental block in sales management. NOTE: CPQ was a public early access feature from March 2023 — January 2024. Since February

• Add an action to set agent as a member of a team in zoho desk

  Hi, Please add an action to zoho flow to set agent as a member of a team in zoho desk (add to a team or remove from a team). Regards, Ram

• Power of Automation :: Automatically set the dependency between Parent task and the respective sub tasks

  A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate complex tasks and

• Registration in community

  Namaste I am from Shimla, But there is no option selection of shimla.

• Spell Check default language

  Hello All, Is it possible to set the Spell Check default language? I can't find it in the settings. Thanks a lot! Levente

• Function #4: Schedule Customer Statements

  Regularly sending statements to customers is an imperative part of many business processes as it helps foster strong customer relationships and provides timely guidance on payments. While you can generate the statement of accounts and have it sent over

• Music files on Zoho Docs

  1) Uploaded a ma3 music file from Itunes.  When I click on the link, i go to the page and see a music player but it doesn't play.  Clicking on the play arrow does nothing.  How to fix???? 2) Also, when i put up a .zip file  and goto the page, anyone download it.  That's fine. But with a music file, all I get is that non functional player with no way to simply download the song. Do I have to zip every song so it can be downloaded?

• 5名限定 課題解決型ワークショップイベント Zoho ワークアウト開催のお知らせ （12/19）

  ユーザーの皆さま、こんにちは。Zoho ユーザーコミュニティチームの藤澤です。 12月開催のZoho ワークアウトについてお知らせします。 参加登録はこちら： https://us02web.zoom.us/meeting/register/tZAqdOCrrDMtGdL3w__UraUPaZxJpeS_wcyt ━━━━━━━━━━━━━━━━━━━━━━━━ Zoho ワークアウトとは？ Zoho ユーザー同士で交流しながら、サービスに関する疑問や不明点の解消を目的とした「Zoho ワークアウト」を開催します。

• Next Page