Immediate action required by Notification SMS users

Attention dear customers,

This announcement seeks immediate action by CRM Notification SMS users to update their telemarketer aggregator for notification SMS compliance.

We would like to bring to your attention an important update in the Telecom Regulatory Authority of India (TRAI) regulations that affects the process for sending transactional Notification SMS messages. As part of these updated regulations, a new step must be adhered to in order to guarantee seamless delivery for your Notification SMS messages.

• This action has to be made only by those users who have enabled and currently use Zoho CRM's Notification SMS.
  
  

• The Notification SMS feature is accessible only to Indian Customers who have Sender IDs registered with DLT to send transactional SMS to Indian phone numbers only.
  

Action required:

Since Zoho sends your Notification SMS messages, Zoho acts as your telemarketer. The new regulation requires you to visit your respective DLT (Distributed Ledger Technology) portal and add Zoho Corp as your Telemarketer Aggregator under the Chains section.  Once your chain has been submitted, the DLT will notify us. We will then approve it and send you an email confirmation.

This action is mandatory for all customers who have enabled the Notification SMS feature. Please ensure you complete this step on or before December 1, 2024 to avoid any interruptions in your Notification SMS flow.

Steps to complete the action:

1. Log in to your DLT portal.

2. Navigate to the Chains section, create a new chain, and name it.

3. In the Telemarketer section, look for Zoho Corp using the telemarketer ID 1102631350000082951 or ZOHO CORPORATION PRIVATE LIMITED.

4. Add ZOHO CORPORATION PRIVATE LIMITED as your Telemarketer Aggregator. Before submitting, please ensure that the details match the image below ("Zylker" is an example).
   
   
   

5. Click Submit.

Important Note: 

Please create two chain entries declaring Zoho as a Telemarketer Aggregator. This is to ensure SMS delivery through our fallback mechanism if the direct route is unavailable, guaranteeing delivery even during connectivity issues.

Failure to complete this update by the deadline may result in disruption to your Notification SMS services.

If you have any questions or need assistance with this process, kindly contact our support team at support@zohosms.com. We're here to help! Thank you for your prompt attention to this matter.

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