Important updates to Zoho CRM's email deliverability

Important updates to Zoho CRM's email deliverability

Last modified on: Jul 24, 2024
These enhancements are released for all users across all data centers.

Modified on: Oct 30, 2023
Organisations that are in the Enterprise and above editions of Zoho CRM, and have not authenticated their email-sending domains will have their newly created mass emails and other email notifications associated with newly created or edited automated processes (like workflows, blueprints, etc.) sent from email addresses connected to Zoho's own authenticated domains. This change has been rolled out to accounts across all data centres. Upon authenticating their domains, the emails tied to these processes will be sent from their own email addresses automatically.

Modified on: Oct 4, 2023
Organisations who are in the FreeStandard, and Professional editions of Zoho CRM, and have not authenticated their email-sending domains will have all their emails sent from email addresses connected to Zoho's own authenticated domains. This change has now been applied to accounts in all data centres. Once these accounts authenticate their domains, the emails will automatically be sent from their own email addresses.
Dear All,
 
We're thrilled to talk about the enhancements that are coming up to improve Zoho CRM's email deliverability, as well as the systems we have in place today to support our customers' email communications.
 
As you might know, our current systems help users send nearly 100 million emails every month via Zoho CRM, be it through features like workflow rules, mass emails, emails sent for meetings, 1-to-1 sales communication purposes and so on. We're looking to update these systems and make some in-product changes to ensure that customer emails have the best possible delivery rate without any bounces and that our email-sending IPs and domains have the best sender reputations.
 
We believe this is a crucial update to our email features, as improving sender reputation results in higher deliverability of our customers' emails, which in turn gives them high conversion rates in their business communications and sales pipelines. To help us achieve this, we're working to ensure that all emails that go out from Zoho CRM only do so from email addresses connected to authenticated domains.

What is domain authentication?

Our systems have to recognize that users actually own the domains connected to the email addresses from which they send emails. When users add the necessary SPF and DKIM files to their domain's DNS settings, their email-sending domains will be successfully authenticated.
 
Zoho CRM then provides this authentication information to recipients' inbox providers every time we send an email. By doing so, inbox providers like Gmail, and Outlook, can be confident that the emails they receive from Zoho CRM are really from whom the senders claim to be, and this improves our system's sender reputation. Conversely, by sending emails connected to non-authenticated domains, we fail to provide inbox providers with this confidence, which brings down our sender reputation.

How are these updates going to ensure domain authentication?

  1. Email addresses from public domains will automatically be re-formatted: Email addresses from public domains like Gmail, Yahoo, and Outlook will be automatically updated to Zoho CRM's own authenticated domains. For example, when a user sends emails using emailaddress@gmail.com via Zoho CRM, the email's recipients will see the emails in their inboxes as being sent from emailaddress.gmail.com@zohocrm-2380248-sdus09.com.

    We're making this change and disallowing the use of public email providers, as they are prone to the extreme scrutiny of inbox providers and have poor deliverability rates—thereby affecting our sender reputation. For instance, when rogue users sign up for Zoho CRM free trials using addresses from public email providers just to send spam emails through our systems, we will be able to act faster and stop these users, as the emails they send are routed from our authenticated domains and we can easily identify any bad actors damaging our sender reputation.

  2. Email addresses from non-authenticated domains will also be automatically re-formatted: We are mandating domain authentication for all email-sending domains. This means that even if users have been sending emails through non-authenticated email addresses so far, after this enhancement, their email addresses will automatically be re-formatted similarly to email addresses from public email providers—unless their domains are authenticated.

    For example, if users send emails from sales@zylker.com, recipients will see the emails in their inboxes as being sent from sales.zylker.com@zohocrm-2380248-sdus09.com, assuming zylker.com has not been authenticated.

    This mandate is to improve Zoho CRM's sender reputation and to meet the highest industry standards. As Zoho CRM uses a shared back-end infrastructure to send all of our user's emails, it's essential that customers with authenticated domains and healthy email-sending practices are protected from the damage to our infrastructure caused by accounts using non-authenticated domains to send emails.

    This is important to note unless all domains that are used to send emails from your Zoho CRM accounts are authenticated, this will affect your existing emails, workflows, and business communication that you may have currently set up.
Points to be noted:
  • The Email Authentication page (Setup > Channels > Email > Email Deliverability > Email Authentication) will display all the domains that are accessible within your account, determined by the email addresses found in both your active user's list and organizational email addresses under Available domains. Users should ensure that they have authenticated their email-sending domains from the list of available domains.
  • The mentioned email deliverability changes do not apply when users send emails through their configured mailbox or when an email relay server is set up for an account.

Release plan:

  • Recommended domain authentication and sender address change for non-authenticated domains have now been released for all new organizations who sign up for Zoho CRM.
  • For existing users who send or configure email notifications from inside Zoho CRM, we will soon have in-product reminders and alerts informing about these changes.
That's all about the enhancements. Let us know your thoughts and feedback in the comments below.


Thanks! 
Sohel

    • Sticky Posts

    • Enhancements to the formula field in Zoho CRM: Auto-refresh formulas with the "Now" function, stop formula executions based on criteria, and include formulas within formulas

      Dear Customers, We hope you're well! By their nature, modern businesses rely every day on computations, whether it's to calculate the price of a product, assess ROI, evaluate the lifetime value of a customer, or even determine the age of a record. With
    • Effortlessly analyze a report with contextual quick-view filter

      Dear Customers, We hope you're well! We are here with nifty enhancements to the reports feature in Zoho CRM. Reports gives you a real-big picture of your business' performance as processed data. This useful tabulation of data can sometimes be extensive
    • Enrich your CRM data and keep them updated

      You spend a lot of your time and efforts in generating quality leads for your business. While generating leads is a challenge in itself, the real deal begins when sales reps try to nurture these leads and convert them as customers. So how equipped is your sales team with information about your leads matters a lot.  For example, you might be using webforms to generate leads and collect customer information from your website. The lesser your webform fields are, the more your sign-ups right? From optimizing
    • Gamescope is leveling upto Motivator for Zoho CRM

      Hello,   As you are aware, we recently made Motivator for Zoho CRM available for Zoho One, CRMPlus and CRM Ultimate editions. Since Motivator has all the features of Gamescope and even more advanced gamification, we are planning to EOL Gamescope on 30th
    • FAQs on Approval Process - Post your Questions

      Dear All, Greetings! Approval process allows to validate records and streamline the process across organization to ensure a systematic approach. To resolve your probable queries, we are constantly gathering relevant FAQs and publishing them to address
    • Recent Topics

    • Waterfall Chart

      Hello, I would like to create a waterfall chart on Zoho analytics which shows the movement in changes of budget throughout a few months, on a weekly basis. Should look something like the picture below. Does anyone know how to?
    • Add tasklist from a template to Zoho Project using Deluge

      I have some tasklist templates that I want to be able to add to a project under certain circumstances. So if a project meets Condition A, add the tasklist from Template B to that project. If it meets condition C, add tasklist from Template D, and so on.
    • Preview an upload PDF or File

      I have a form where the customer has to upload a file (normally PDF - never jpeg)  When in report view I want to be able to preview the uploaded file without having to download it.  If I click on the upload it downloads to my computer, I want to be able
    • Client Script | Update - Introducing Subform Events and Actions

      Are you making the most of your subforms in Zoho CRM? Do you wish you could automate subform interactions and enhance user experience effortlessly? What if you had Client APIs and events specifically designed for subforms? We are thrilled to introduce
    • Cross-Posting to a Telegram Channel

      We don't have a native way to cross-post to Telegram channels. Did anyone find a way around it? I checked Zoho Flow - but Telegram isn't there. Maybe some 3rd party integrations connecting Facebook, IG, etc., bypassing SalesIQ altogether?
    • CASE Module - email function

      HI there, I dont know if this has been asked or answered before as i couldnt find it on the forums. Issue: when a new case is raised, it goes under case tab and everything is captured. Then how do i send emails to the client who raised case with the details
    • SalesIQ Chatbots are now available for Telegram!

      Hi everyone! We are expanding our Chatbot's support on IM Channels. Happy to launch SalesIQ's chatbot support on the Telegram channel. Our chatbots are already supported on Facebook, whatsapp, instagram and now Telegram joins the party! This means that
    • Zoho Projects Android app update - Access subtasks on the task listing screen

      Hello everyone! In the latest Android version(v3.9.22) of the Zoho Projects app, we have brought in support to display the subtasks on the List view of tasks, within the Projects and Home module as well. Please update the app to the latest version directly
    • Enhancing Data Accuracy: Bot Filtering & Apple Mail Privacy Protection Compliance

      Dear Marketers, The wait is over! We’re thrilled to share that the enhanced bot filtering feature is now live in Zoho Marketing Automation. Thank you for your patience as we refined this tool to deliver deeper insights into your campaign performance.
    • Introducing Bot Filtering for Accurate Email Campaign Analytics

      Dear Marketers, We're excited to announce a new feature designed to enhance the accuracy of your email campaign analytics: bot filtering. This feature helps you filter out bot-generated opens and clicks, ensuring your campaign reports reflect genuine
    • Exit Sub

      Hi Everyone, I have some script that evaluates multiple conditions, using some nested if statements.  If any of the conditions evaluates to true, there is no reason to continue the running through the other conditions. Is there an Exit Sub command in Deluge? Thanks, Leo
    • How to Retrieve Serial Numbers of Items in Zoho Inventory via API?

      Hello, I am currently working with the Zoho Inventory API and need to retrieve the serial numbers associated with specific items in our inventory. After reviewing the documentation, I couldn’t find an endpoint dedicated to fetching serial numbers for
    • Why can't I see the delivered Zoho Campaign automation email on Zoho CRM lead record?

      I recently did update the field mapping on our Leads sync services between Zoho CRM and Zoho Campaigns. The end goal is to create tailored email drip campaigns with the use of segments and automation. I understand you can build cadences, email templates,
    • Zoho one CRM - linking xero

      Hi Guys, new to Zoho but not having luck with premium support so thought I'd reach out here - I cant find the xero app on marketplace and needing some guidance how to link xero to our zoho one CRM. Also we have 3 users, one of which emails arnt linking
    • Zoho Books API Documentation shows the returned Expense ID as numeric, but the API actually returns a string.

      Screenshot of ZB API Documentation. Expense ID (marked in red) is numeric. Screenshot of Zoho Creator execution result of making a request to ZB API POST /expenses endpoint. Expense ID (marked in red) is a string.
    • When Zoho Tables Beta will be open to EU data center

      Hello all, We in EU are looking at you all using and testing and are getting jealous :) When we will be able to get into the beta also? We don't mind testing and playing with beta software. Thank you!
    • Use of Multi Lookup fields

      Hi, I wondered if anyone could help. I am trying to develop an automation that would send an email to a list of preferred suppliers associated to an account when a booking is created. I assumed this would be done using the multi lookup field, but I can't
    • 一括メール送信について

      すべての連絡先 を設定し一括送信を行ったのですが250件しか送信できていないようです。 なぜでしょうか?プランの問題ですか?設定の問題ですか?
    • Cliq Channels - Permissions

      Hello All, As said in my previous post, I'm going to detail Permissions - set of actions one can perform in the channel. In more simple words it is the power that one wields in a channel to perform certain actions. You can go to Permissions through Channel Preview i.e. hover over the channel in LHS and click on info icon. There are total of 8 actions that constitute the Permissions. They are: Edit Channel info: Permission to edit the Channel title and description This info will be displayed in Channel
    • 5 powerful ways to boost e-commerce customer engagement with Zobot

      E-commerce has been a game changer for the past decade. It has drastically influenced the way people purchase. This pandemic broke all the existing rules by embracing automation and making the customer experience more personalized. Chatbots play a crucial
    • not letting add

      im trying to add people with the add user + or whatever on my cliq little conversation chats for some reason when i add my fellows, or they add me it is not goin through and we are not able to add eachother i was only able to add two people
    • Help upgrading from Zoho Workplace

      Is anyone able to assist with upgrading from Zoho Workplace to Zoho One? There appears to be no clear upgrade path. Thanks.
    • So I am trying to get a button to open a form with specific data, basically goods we haven't received yet.

      So the column is Date_received and I want to pull the all the ones that haven't had the date received added as =isnull. Is this right way of doing this or do I need add more to it?
    • Post to Bot doesn't work for Clickup extension

      I correctly configurated the extension but i don't received the notifications in my bot when a task has an update. Can you help me?
    • How to associate email with record?

      Is there a way in Deluge or with the API to associate an email to a custom module record? I'm using the v2.1 Send Email method so I have the message_id of the email but don't see a way to add that to the Emails section of the custom module record because
    • Enhancements to the formula field in Zoho CRM: Auto-refresh formulas with the "Now" function, stop formula executions based on criteria, and include formulas within formulas

      Dear Customers, We hope you're well! By their nature, modern businesses rely every day on computations, whether it's to calculate the price of a product, assess ROI, evaluate the lifetime value of a customer, or even determine the age of a record. With
    • Private Project

      Hi, I would like to know if a user can create a Private project that only he's able to see it. Not even the ADMIN user. Thanks
    • Matching ZOHO Payments in Banking

      Our company has recently integrated ZOHO Payments into our system. This seemed really convenient at first because our customers could pay their account balance by clicking on a link imbedded in the emailed invoice. Unfortunately, we can't figure out how
    • The Social Wall: January 2025

      We're excited to get started with this year's monthly product updates through The Social Wall. Let's make 2025 a year filled with excited things to learn and explore. This month, we made some product enhancements in Zoho Social: Publish images on TikTok
    • Write off bad debt

      Anyone know how to write-off bad debt in Zoho Books? I keep reading that there's a write-off option, but I don't see that option. Is there any other way to do this?
    • Related Record Bug

      Hi, Report a bug. Related record amount currency will display default currency (AUD) not the actual one (CNY). While if we click into the record and back, the currency will change to CNY (Correct). Then If we refresh browser, currency still show AUD
    • Change Currency symbol

      I would like to change the way our currency displays when printed on quotes, invoices and purchase orders. Currently, we have Australian Dollars AUD as our Home Currency. The only two symbol choices available for this currency are "AU $" or "AUD". I would
    • Creating Email template that attaches file uploaded in specific field.

      If there's a way to do this using Zoho CRM's built-in features, then this has eluded me! I'm looking to create a workflow that automatically sends an email upon execution, and that email includes an attachment uploaded in a specific field. Email templates
    • Cannot Forward an email to a New contact

      Hello, As the title says, I Cannot forward any email to a new contact. In fact the autocomplete feature brings old or even deleted contacts and simply does not recognize the newly added contact. Those new contacts have definitely already been added to
    • New Module in Portals wont Edit

      I created a new modular in the CRM and put a sub-form in it for costing projects. It opens in Portals, and Portals has the Edit option turned on, but it won't let me edit the module in Portals after saving. Anyone know why this would be happening?
    • Multi-currency in Zoho CRM Forecast and Reports

      As a company we have branches in 4 different countries with as many different currencies. Our Sales Teams would like to work with their local currency as much as possible. The Forecast module using only 1 currency is practically usable only by the sales
    • Restructured the Company Information page into distinct sections

      Hello everyone, We’ve made significant updates to the Company Information page to enhance usability and streamline your experience. These changes are part of our ongoing efforts to restructure the feature pages across the product. What has changed? Previously,
    • The dark mode in CRM is here!!!

      Just by accident, I discovered that CRM now has the dark mode! I'm sooooo stoked! I tried so hard with various dark-mode Chrome extensions to make the huge database that I'm staring at all day look easier on the eye! Some work ok, but there were always
    • Subform Zoho Form to Creator

      Hi, I would like to be able to retrieve the values of a Zoho Form subform to create an entry for each in Zoho Creator. To send from Form to Creator, I use Zoho Flow. I have a custom function, which should normally retrieve each field value then create
    • Email Verification on Subdomain

      Hi, The latest guidelines for setting up an email newsletter are to set it up on a subdomain of your main domain so that if you get put in a spam block, it doesn't block all your company email. We have been trying to set this up and managed to get our
    • Next Page