Improve your A/B testing with Zia suggestions

Improve your A/B testing with Zia suggestions

Dear customers,
 
We're thrilled to announce a suite of enhancements to our webform A/B testing feature in Zoho CRM, brought to you by Zia, designed to make your testing process more intuitive, efficient, and results-driven.

The enhancements will help the users by providing the following Zia suggestions in A/B testing:
  • A/B testing suggestions for low-performing webforms.
  • Variant suggestions for webform A/B testing.
  • Suggestions on traffic allocation for webforms.
  • Suggestions to extend the test duration.
  • Informed launch of variants and conversion rate comparison.
  • Dynamic traffic allocation.
  • Statistical significance and confidence scoring.
Webforms are an integral part of Zoho CRM. They are the gateways to customer data, bridging the gap between your prospects and your offerings. Optimizing webforms can significantly improve user experience and engagement, thereby increasing conversion rates.
 
One of the most powerful tools for optimizing webforms is A/B testing. This allows you to test two versions of your webform simultaneously to see which one performs better. The aim is to make data-driven decisions that can improve engagement, conversion rates, and ultimately, your bottom line.
 
So, without further ado, let's quickly look into the enhancements we've made.

Zia suggests A/B testing on low-performing webforms

Our newly enhanced Zoho CRM now features a comprehensive, intelligent system that proactively suggests A/B testing for low-performing webforms. With the help of Zia, the system meticulously evaluates your webforms based on their conversion rates and field-filled rates, and determines if they are low-performing webforms. If these metrics fall below set thresholds–such as a low conversion rate or a field-filled rate less than the 10th percentile–Zia will recommend conducting an A/B test for these forms.

Zia-suggested variants for webform A/B testing

As you initiate your A/B test setup, Zoho CRM now steps in with insightful, analytics-based recommendations to enhance your form's conversion rate.

The system studies your existing webforms, identifying fields with low filled rates, and those left empty. Subsequently, it suggests strategic changes, such as reordering or removing certain fields, to optimize your webforms for maximum user engagement and completion rates.

Suggestions on traffic allocation for webforms

The A/B testing feature now comes with an intelligent approach to traffic allocation. If a specific webform variant is underperforming, the system will suggest a traffic reallocation. This ensures the bulk of your audience is exposed to the more effective forms, amplifying your chances of conversion.

Moreover, if a variant leads to a disappointing conversion rate, Zoho CRM will recommend a traffic split, reducing exposure to the underperforming form. You also have the option to divert traffic from a poorly performing form to a better-performing one.

Zia suggestions to extend the test duration

Zia will now suggest an extension to the test duration when the initial test does not generate enough data to declare a winner conclusively.
 
The suggestion to extend the test duration is made based on the number of visitors who interacted with the webform during the initial testing period. Thus, the extended test duration would allow a more comprehensive data collection.

Informed launch of variants and conversion rate comparison

When launching a variant, it's essential to make a decision based on comprehensive data. If the original form outside of the A/B test performs better in terms of conversion rate compared to the winning variant, Zoho CRM will proactively alert you. This ensures you are fully informed about the relative performance of all forms before launching a variant. Given these insights, you have the opportunity to extend the A/B testing duration to achieve more accurate results if necessary.

Dynamic traffic allocation by Zia

We've introduced an innovative dynamic traffic allocation feature for webform variants, taking a major step towards marketing optimization.
If the user is not sure about allocating the traffic to the right webform, they can use dynamic allocation where the traffic is initially split equally across all the forms. Gradually, based on the forms' performances, traffic allocation will be dynamically adjusted so the high-performing forms get more traffic, avoiding unwanted traffic from the low-performing forms.

Statistical significance and confidence scoring

To provide you with a robust and reliable understanding of your A/B testing results, we will now provide a confidence score for the declared winner. This score is based on the statistical significance of the test, ensuring you can make informed decisions with confidence.

Points to be noted

There are two circumstances under which we will not recommend extending the A/B test duration:
  • If a clear winner has been determined with a high degree of certainty (a confidence score of 95% or above).
  • If extending the testing period exceeds the maximum limit of 90 days, it won't be suggested, even if the test has only been running for 60 days and would need 40 more days to complete.
  • The adaptive traffic reallocation and split suggestions will be offered only when the system has enough data to make reliable determinations. 
That's all on the enhancements. Please give us your feedback and suggestions on these changes. 
 
 
Thanks!
Sohel

P.S. These enhancements are currently available for all users across all DCs.

    • Recent Topics

    • Option to select location?

      As a business coach, I meet with clients at various public locations. I have two or three pre-determined locations that I meet at. I would like the client to choose the location when booking an appointment. Is there a way to do that with a single service, or is the best way to accomplish this by creating one service for each location offered?

    • Can we have Backorder Management ?

      Can we have Backorder Management ?

    • Display a field of an Account on the Ticket view

      Hi there, We would like to display of the Account of the user submitting a ticket on the ticket view. See for example: How can this be achieved? It doesn't really matter where it will be placed as long as it is shown there. Thanks, Snir

    • Two factor authentication for helpdesk users

      The company i work for wants use the helpdesk site in Zoho desk, as a place for their distribution partners to ask question and look for information about our product. The things there is suppose to go up there is somewhat confidential between my company

    • Remove "Invalid entries found. Rectify and submit again" modal

      Following up on a post from a few years back, but can the Zoho team consider either removing the 'Invalid entries found. Rectify and submit again' modal that displays for empty mandatory fields OR allow an admin to change it? I've built a custom error

    • Insurance Agencies

      I am reaching out to see if anyone has any experience in the Insurance Agency world with using Zoho exclusively for the CRM and commissions side of things. Lots of strong features like drip campaigns, meeting, calendars, emails, can all be found in here.

    • Problem with Egyptian internet ISP

      Dears,  We have problem with our ADSL internet SP, That your site not working with. So, we contact them and they asking us to contact you to solve this problem.  The problem that when we are connecting to Tedata ADSL your website not working (Business Email).  BR,, Mohamed Omar 

    • Emails not being received from a particular domain

      Cannot receive any emails sent from atco.com Domain is in the spam whitelist so should be no reason for it not to be coming through. Have filed a ticket and besides a generic response of we are looking at it - it seems there is no actual support workers

    • Mail Not Showing In Inbox or Sent Box

      Hi, there are mails that are not displaying in both my inbox and sent box. I just tried the iPad app and it is the same but there is a blank field where a mail should be and it refers to a server error. Please fix this.

    • Possible to bold or indent text in the description field?

      As part of one item, I often have a detailed description that would be much easier to read if there was the ability to have a bulleted list or bold text and the like. Is this possible? My last invoicing software allowed markup in the field so, for example, an asterisk meant a bullet. I haven't been able to find any documentation related to this.  Any information would be appreciated. Thank you.

    • Marketing Automation List Entry Criteria is no longer an option

      For a couple of years now we have used the "List Entry Criteria" option to filter our Journey recipient list. All of a suddent the option no longer exists for New Lists and I can only delete the option from existing lists but can no longer edit it. Anyone

    • GCLID arrives not in CRM with iframe integrated ZOHO Form

      Hello amazing community, I enabled Adwords integration in ZOHO CRM. I have a ZOHO Form integrated in a wordpress. I tested iframe and Javascript. I enabled the "handover" GCLID in the ZOHO Form. When I add a GLID with http://www.example.com/?gclid=TeSter-123.

    • How to overcome Zoho Deluge's time limit?

      I have built a function according to the following scheme: pages = {1,2,3,4,5,6,7,8,9,10}; for each page in pages { entriesPerPage = zoho.crm.getRecords("Accounts",page,200); for each entry in entriesPerPage { … } } Unfortunately, we have too many entries

    • Add Webhook Response Module to Zoho Flow

      Hi Zoho Flow Team, We’d like to request a Webhook Response capability for Zoho Flow that can return a dynamic, computed reply to the original webhook caller after / during the flow runs. What exists today Zoho Flow’s webhook trigger can send custom acknowledgements

    • Bidirectional sync between Zoho Bookings and Zoho CRM - Part 1

      Hey, community members! The default integration between Zoho CRM and Zoho Bookings is unidirectional, which means that any appointments booked, rescheduled, or deleted in Zoho Bookings will be reflected in Zoho CRM. However, any modifications made to

    • Is it possible to edit placeholder text?

      In the master slides I want to make sure my templates have more meaning for the users and want to replace the standard placeholder text with something more instructional. Instead of "Click to edit Mast subtitle styles" I want to have "Click to enter reporting

    • Delay function execute

      I've got a workflow which uses a webhook to send information to Flow, which in return updates a record in Creator. Problem is, by the time this has executed, the rest of my script has run and can't find the (yet to be) updated info in the record. Is there

    • How to allow download of a file AFTER information is collected?

      I can't find this anywhere. Can someone help with what seems to be a pretty basic web function today? - File is stored in Workdrive - Prospect goes to a URL where the file is located - System requests prospect to enter "Name" and "Email" - An email is

    • Add Baseline methods to API

      There are no API methods for creating or querying baselines,  Use case: Customer is notified of the current project start date according to plan via another product/integration. We would like to auto create a baseline (Automated via API) at the point

    • Bulk Fill In & Edit PO/Bill/SO/Invoice

      Hello, I am adding stock in bulk on a PO, the system is automatically populating the Rate (price) and Tax from the item data. Problem is that the bill rate is different from the rate on the item data, so I have to manually erase each and enter the price.

    • Fixed Assets beg balance

      Hello, I trust you are well I'm a new zoho books user and I find it difficult to plug in the fixed assets balance and here's what I have done: 1- I imported the fixed assets data into the fixed assets module as per the instructions 2- the import process

    • Syncing with Google calendar, Tasks and Events

      Is it possible to sync Zoho CRM calendar, task and events with Google Calendar's tasks and events. With the increasing adoption by many major tool suppliers to sync seamlessly with Google's offerings (for instance I use the excellent Any.do task planning

    • CRM Deluge how can link attach file with workdrive file.

      Hi, We have create file at workdrive and would like to link to attachment at crm module by deluge. Right now can only upload it to attachment but can not link the file from workdrive. Thank you

    • Feature announcement: AI-powered document generator in Zoho Sign

      Hi there! We recently announced manual document creation by offering an editor within Zoho Sign. Today, we are excited to announce AI-powered document generation to help you draft agreements, purchase orders, and other important business documents in

    • Permanently deleted files

      Is there a way to get back permanently deleted files from your account if they were accidentally deleted and no longer recoverable from the recycling bin? I know I am probably screwed but I just figured I would ask.

    • Shared Mailbox in iOS app

      Hi, On the desktop I am using a Shared mailbox for our company's general mailbox that somebody else should be able to view. In the iOS app however I can't find it? Old sources on the internet says this isn't possible but that can't be right? Somebody

    • Tip #41- Simplify Compliance and Efficiency with Zoho Assist’s Data Cleanup Feature- 'Insider Insights'

      Managing device data efficiently is just as important as securing remote access. With Zoho Assist’s Data Cleanup feature, admins can easily remove outdated or unnecessary device records, keeping the console organized and secure. This action is carried

    • Revenue Management: #6 Revenue Recognition in Professional Services Industry

      If you run a consulting firm, agency, or any service-based business, you have a situation where you have signed the contract, maybe even sent the invoice, and have received some initial payments. So, can you consider this as revenue? What if the project

    • Zoho fsm scheduled maintenance dispatch

      Hi, I'm reaching out regarding an issue I'm encountering with the Scheduled Maintenance feature in Zoho FSM. I’m trying to configure it so that it automatically dispatches all maintenance jobs scheduled within the next 150 days, starting from today. However,

    • zoho.inventory.getRecords returns no records

      I running a custom function (Deluge) in Zoho Flow with a connection to Zoho Inventory. To debug the problem, I created the test function below. It returns "Number of contacts fetched: 0". This confirms that there's no issue with the org ID or connection

    • Zoho Campaigns Event timestamps do not propagate to Zoho CRM

      We have integrated Zoho CRM and Zoho Campaigns. But when looking at Contact records, the Campaign event data is missing the actual timestamps: especially when a particular email was sent. They're not in the Campaigns related list, and the cannot be found

    • Feature announcement - Simplifying document creation with Zoho Sign

      Hi there, We are pleased to announce the release of our document creation feature, enabling you to create, edit, and finalize documents like agreements, purchase orders, and contracts without relying on external tools or applications. <br> This

    • Integrating File Attachments in Zoho Flow Email Notifications

      Hi, I would like to be able to send an email once an entry is made in a form, and in this email, I would like to attach a file that has been added to the form using the ImageUpload (or FileUpload) widget. So, I started by creating a flow that will trigger

    • Zoho Mail SMTP IP addresses

      We are using Zoho Mail and needs to whitelist IP for some redirections from your service to another e-mails. You can provide IP address list for Zohomail SMTP servers?

    • Zoho project purchases

      Hi Folks, I think having a purchase module in projects will help in putting together a project p and L. Project wise purchases and expenses.  Do let me know your thoughts.

    • Create Tasklist with Tasklist Template using API v3

      In the old API, we could mention the parameter 'task_template_id' when creating a tasklist via API to apply a tasklist template: https://www.zoho.com/projects/help/rest-api/tasklists-api.html#create-tasklist In API v3 there does not seem to be a way to

    • How can I restore all the deleted Time entries of a Task in Zoho Projects

      How can I restore all the deleted Time entries of a Task in Zoho Projects? Query: In Zoho Projects, I cloned a task and deleted the time entries from the cloned task. However, this also deleted the time entries from the original task. How can I restore

    • Is there a way to make an account inactive in ZoHo Desk

      We have a few Clients "Accounts" that we no longer do business with. It would be beneficial for them to not show up in lists. However, we want to go back and view tickets, time, etc.

    • How to set the value of the Phone field importing contacts in Zoho Desk

      Hi everyone, i'm new in Zoho Desk, we're setting up the environment and i'm importing contacts from another CRM using a file CSV and i'm getting a problem with phone numbers (italian): the leading zero is cut away, also if the value is inside double quotes.

    • Set Custom Icon for Custom Modules in new Zoho CRM UI

    • Next Page