Kaizen #90 - CRM Variables and APIs

Kaizen #90 - CRM Variables and APIs

Hello everyone!
Welcome back to another post in the Kaizen series!

This week, we will discuss what are CRM Variables and variable groups, how to create, update, and delete them through an API and the UI, and a simple example in Deluge of using a CRM variable in a function. 

Let's get started!

What are CRM Variables?

Often, we have the need to reuse certain data in CRM at various places. Instead of creating separate fields to hold such values in every module, we can create an org-level field and use the same value across the CRM system. This field is called a CRM Variable. 
These variables can be of any of the following data types:
  • Decimal
  • Single line
  • Multi line
  • Integer
  • Long integer
  • Percent
  • Currency
  • Date
  • DateTime
  • Email
  • Phone 
  • URL
  • Checkbox

Where can you use CRM Variables?

You can use CRM variables in mail merge templates, email templates, functions, workflows, buttons etc,.

What are Variable Groups?

When you have multiple variables, you can group them together for easy accessibility. For example, it makes sense to group all the authentication variables such as access token, refresh token etc., under a group called "Auth parameters".

How can you create a CRM Variable?

You can create CRM Variables from the UI or through the CRM API.

1. From the UI

  1. Go to Setup > Developer Space > Zoho CRM Variables > Create New Variable.
  2. In the Create Zoho CRM Variable pop up, enter the following details:
    a. The name of the variable in the Variable Name field.
    b. The API name of the variable in the API name field.
    c. A brief description of the variable in the Description field.
    d. The data type of the variable from the Variable Type drop-down.
    e. The group that the variable must belong to in the Grouped Under drop-down.
  3. Click Save.


2. Creating a variable through an API

Request URL: {api-domain}/crm/{version}/settings/variables
Request method: POST
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.CREATE

Input JSON keys

{
    "variables": [
       {
            "name": "Company Address",
            "api_name": "Company_Address",
            "variable_group": {
                "api_name": "General",
                "id": "3652397000004992001"
            },
            "type": "textarea",
            "value": "#24, Austin, TX",
            "description": "The address of the company when the state is Texas"
        }
    ]
}
where,
Key name and data type
Description
name
string, mandatory
The name of the variable.
api_name
string, mandatory
The API name you want to set for the variable.
variable_group
JSON object, mandatory
The API name and the ID of the variable group you want to group your variable under. If you do not have a variable group, you can only group it under "General". Use the Get Variable Groups API to get the ID and name of the variable group.
type
string, mandatory
The data type of the variable. The possible values are integer, text(for single line), percent, decimal, currency, date, datetime, email, phone, url, checkbox(for Boolean), textarea(for multi-line), and long.
value
string, mandatory
The value of the variable.
description
string, optional
A short description of the variable.

Sample Response


How can you update a CRM variable?

1. From the UI

  1. Go to Setup > Developer Space > Zoho CRM Variables.
  2. Hover over the variable you want to edit. 
  3. Click the "Edit" icon on the left-corner of the variable.
  4. In the Edit Zoho CRM Variable pop up, update the relevant details.

  5. Click Save.
Note
You cannot edit the Variable Type and Grouped Under fields.

2. Through an API

Request URL: {api-domain}/crm/{version}/settings/variables (or)
{api-domain}/crm/{version}/settings/variables/{variable_API_name or Variable_ID}
Request method: PUT
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.UPDATE

Input JSON keys
Note that besides "id", all the keys are optional based on what details you want to update.
{
    "variables": [
       { 
"id":"3652397000012482002";
            "name": "Company_Address",
            "api_name": "Company_Address",
            "value": "#24, Austin, TX",
            "description": "The address of the company when the state is Texas"
        }
    ]
}

where,
Key name and data type
Description
id
string, mandatory
The ID of the variable you want to update. You can get this ID from the Get Variables API.
name
string
The name of the variable.
api_name
string
The API name you want to set for the variable.
value
string
The value of the variable.
description
string
A short description of the variable.

Sample Response

How can you delete a CRM variable?

1. From the UI

  1. Go to Setup > Developer Space > Zoho CRM Variables.
  2. Hover over the variable you want to delete. 
  3. Click the "Delete" icon on the left-corner of the variable.

  4. Click Delete in the pop up that asks for confirmation.

2. Through an API

Request URL: {api-domain}/crm/{version}/settings/variables/{variable_id} (or) 
                       {api-domain}/crm/{version}/settings/variables?ids=id1,id2..
Request method: DELETE
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.DELETE

Sample Response


Use cases

Here are a few use cases where you can use CRM Variables.

  • Consider that you have integrated with RazorPay and want to send payment links to deals that you have won. Here, you can store the payment link in a variable and use it in the function that sends the link to the deal through an email.
  • You can improvise the above function, and have a condition that checks whether the payment link is valid or has expired. If it is invalid or expired, you can send an alternate payment link that is stored in another CRM variable.
  • Consider you have scheduled a function to run everyday. Now, you want to run this function except on Saturday and Sunday of a particular month. In this case, you can hard-code the Saturday and Sunday in CRM variables of the DateTime type, and check this while running your function. You case would be "if datetime =={CRM variable}, stop execution".
  • Another classic example of using CRM Variables would be in the banking sector. Consider that you have multiple modules that deal with the rate of interest. This rate will differ based on the tenure, the type of loan, the age of a person etc, and used at multiple places across the org. Here, you can set up variables for the different rates of interests and use them in various places. The best part is, when the rate of interest changes, you have to just change it at one place - CRM Variable. 

Let us see this example in detail.

I have a module called Loans. For home loans, the rate of interest is 10% for all, irrespective of the tenure. 
So, I have created a CRM variable called Interest, whose data type is decimal, and has the value 10.

In the Loans module, I have the following fields:
  • Customer Name(single line) to represent the name of the customer who has opted for the loan.
  • Principal(decimal) to represent the principal they have borrowed.
  • Tenure(number) that depicts the number of years they will repay the loan in.
  • EMI(decimal) to represent the monthly installment.
  • Total(decimal) to represent the total amount they will repay including the interest.
I have a function that calculates the EMI and the Total. Here is the code.

// In this function, we are getting principal, tenure and record id from the record and Interest from CRM Variables. 
//Calculate Total 
Total = Principal + Principal * Interest / 100 * Tenure;
info Total;
//Calculate EMI 
EMI = Total / (Tenure * 12);
info EMI;
//Variable with MAP type to hold the fields and values
record_info = {"EMI":EMI,"Total":Total};
info record_info;
info zoho.crm.getRecordById("Loans",record_id);
//Updating the record
zoho.crm.updateRecord("Loans",record_id,record_info);

The following image shows the function argument mapping.


I have now set up a workflow that is triggered upon record creation. This workflow has the Calculate EMI function associated to it as shown in the following image.


As you can see, in Argument Mapping, I have chosen the CRM variable Interest.

Here is a demo of how the workflow is triggered and function execution.


As you can see, based on the value in the CRM variable, the Total and EMI is calculated through the function triggered by the workflow upon record creation.

We hope you liked this post. We will see you next week with another interesting topic.

Please let us know if you have any questions in the comment section or write to us at support@zohocrm.com.

Cheers!

    • Sticky Posts

    • Kaizen #226: Using ZRC in Client Script

      Hello everyone! Welcome to another week of Kaizen. In today's post, lets see what is ZRC (Zoho Request Client) and how we can use ZRC methods in Client Script to get inputs from a Salesperson and update the Lead status with a single button click. In this
    • Kaizen #222 - Client Script Support for Notes Related List

      Hello everyone! Welcome to another week of Kaizen. The final Kaizen post of the year 2025 is here! With the new Client Script support for the Notes Related List, you can validate, enrich, and manage notes across modules. In this post, we’ll explore how
    • Kaizen #217 - Actions APIs : Tasks

      Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.
    • Kaizen #216 - Actions APIs : Email Notifications

      Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are
    • Kaizen #152 - Client Script Support for the new Canvas Record Forms

      Hello everyone! Have you ever wanted to trigger actions on click of a canvas button, icon, or text mandatory forms in Create/Edit and Clone Pages? Have you ever wanted to control how elements behave on the new Canvas Record Forms? This can be achieved
    • Recent Topics

    • Manage user roles and profiles from the Bigin app (iOS and macOS)

      Hello everyone! We're happy to announce that you can manage user roles and profiles from the Bigin mobile app. The Users & Controls section has three subsections: Users, Profiles, and Roles. Users Employees who belong to your Bigin organization are called
    • Support Bots and Automations in External Channels

      Hello Zoho Cliq Team, How are you? We actively use Zoho Cliq for collaboration, including with our external developers. For this purpose, external channels are a key tool since they work seamlessly within the same interface as all of our other channels
    • What is Workqueue and how to hide it?

      Hi, My CRM suddenly have this "Workqueue", may I ask how to set the permission of this tab?
    • Stop the Workarounds: We Need Native Multi-Step Forms

      After over 17 years of community requests, I'm hoping the Zoho team can finally address the lack of native multi-page form support in Zoho Creator. This has been one of the longest-standing feature requests in the community, with threads spanning nearly
    • Issue with open-rate reporting in Zoho Campaigns

      Hello, Since yesterday I’ve been experiencing an issue with the open-rate reports in Zoho Campaigns. The campaigns I send appear in the reports as if none of the emails have been opened, even though I know they have. To verify this, I replicated the campaign
    • Zoho Books Sandbox environment

      Hello. Is there a free sandbox environment for the developers using Zoho Books API? I am working on the Zoho Books add-on and currently not ready to buy a premium service - maybe later when my add-on will start to bring money. Right now I just need a
    • Form to PDF template

      I am looking to create a Form and when information is inputted, it will merge it into a PDF template we already have. There could be multiple lines in the form and each line inputs information into a new page of a PDF template.
    • Using gift vouchers

      We would like to be able to offer a limited number of gift vouchers, of varying values, to our customers, and are looking for the best way to do this. We have looked at Coupons and Gift Certificates, but neither seem to fit the bill perfectly. Coupons:
    • Customizable UI components in pages | Theme builder

      Anyone know when these roadmap items are scheduled for release? They were originally scheduled for Q4 2025. https://www.zoho.com/creator/product-roadmap.html
    • Feature Request - Set Default Values for Meetings

      Hi Zoho CRM Team, It would be very useful if we could set default values for meeting parameters. For example, if you always wanted Reminder 1 Day before. Currently you need to remember to choose it for every meeting. Also being able to use merge tags
    • Please verify my account

      Hi, We have just launched our website and received media coverage in our country. Hundreds of users are signing up for our platform every day. We would like to send them a welcome email, but we are unable to do so because our ZeptoMail account has not
    • Subject character limit increase

      We have an occasional user case where subject lines exceed 500 characters which is the ZeptoMail imposed limit. While I understand long subject lines are not "best practice", these are particular notification emails with specific information for client
    • Conditional Field Visibility in Bigin CRM

      I would like to request support for conditional field visibility within Bigin CRM. This feature should allow administrators to configure show/hide rules for fields based on predefined criteria (e.g., field values, picklist selections, stage changes,
    • Account blocked

      Yesterday I got my Zeptomail account blocked due to too many hard bounces. My account is used exclusively for sending transactional emails (eg. your order has been shipped, a form has been filled, etc) and the sudden blocking impacted hundreds of websites
    • Nested notebooks

      Dear Sir/Madam, I would like to know if it is possible to nest notebooks. It would be very helpful when there are too many, as it would improve organization. Thank you for your response. Best regards.
    • Whats that

      Price?
    • Proactive Alert for Existing Open Tickets per Contact / Account

      Hello Zoho Desk Team, Greetings, and hope you’re doing well. We would like to submit a feature request aimed at improving agent awareness and efficiency when handling tickets in Zoho Desk. Use case When an agent opens a ticket (new or existing), it is
    • Shift-Centric View for Assigning and Managing Shifts in Zoho People

      Hello Zoho People Product Team, Greetings and hope you are doing well. This feature request is related to Zoho People - please don't move it to zoho one! We would like to submit a feature request regarding the shift assignment and management view in Zoho
    • Bring Zoho Shifts Capabilities into Zoho People Shift Module

      Hello Zoho People Product Team, After a deep review of the Zoho People Shift module and a direct comparison with Zoho Shifts, we would like to raise a feature request and serious concern regarding the current state of shift management in Zoho People.
    • Add the ability to Hide Pages in Page Rules

      Hi, We have Field Rules to show and hide fields and we have page Rules, but we can't hide a page in Page Rules so it isn't completed before the previous page (And then have the Deny Rules to prevent submitting without both pages completed), we can only
    • Ticket resolution field - can you add links, video, and images?

      Seems like the ticket resolution fields is just a text field. Any plans to add the ability to add links, images...the same functionality in the problem description box? I would like to send the customer a link to a KB article, a link to our Wiki, embed
    • Ticket Resolution - Add rich formatting, screenshots and attachments

      The resolution field only allows plain text at the moment. Many of our resolutions involve posting screenshots as evidence, it would be great for us to be able to have rich text formatting, be able to paste screenshots and add attachments in the solution
    • Remove the “One Migration Per User” Limitation in Zoho WorkDrive

      Hi Zoho WorkDrive Team, Hope you are doing well. We would like to raise a critical feature request regarding the Google Drive → Zoho WorkDrive migration process. Current Limitation: Zoho WorkDrive currently enforces a hard limitation: A Zoho WorkDrive
    • Deprecation Notice: OpenAI Assistants API will be shut down on August 26, 2026

      I recieved this email from openAI what does it means for us that are using the integration and what should we do? Earlier this year, we shared our plan to deprecate the Assistants API once the Responses API reached feature parity. With the launch of Conversations,
    • CRUD actions for Resources via API

      Hello, is it possible to perform CRUD actions through the API for Resources? We want to create a sync from Zoho CRM Car record to Bookings resources to create availabilities for Car bookings. For Test drives, not only the sales person needs to be available,
    • Feature Request - The Ability to Link A Customer with a Vendor

      Hi Finance Suite Team, Many businesses buy and sell products from the same companies or individuals. For example, a car sales business may buy a car from a member of the public, and that member of the public may also buy a new car from us. This makes
    • Kaizen #140 - Integrating Blog feed scraping service into Zoho CRM Dashboard

      Howdy Tech Wizards! Welcome to a fresh week of kaizen. This week, we will look at how to create a dashboard widget that displays the most recent blog post of your preferred products/services, updated daily at a specific time. We will leverage the potential
    • Convert Lead Automation Trigger

      Currently, there is only a convert lead action available in workflow rules and blueprints. Also, there is a Convert Lead button available but it doesn't trigger any automations. Once the lead is converted to a Contact/Account the dataset that can be fetched
    • Conditional formatting: before/after "today" not available

      When setting conditional formatting, it only allows me to set a specific calendar date when choosing "Before" or "After" conditions. Typing "today" returns the error "Value must be of type date". Is there a workaround? Thanks for any help!
    • Text snippet

      There is a nice feature in Zoho Desk called Text Snippet. It allows you to insert a bit of text anywhere in a reply that you are typing. That would be nice to have that option in Zoho CRM as well when we compose an email. Moderation Update: We agree that
    • Analytics <-> Invoice Connection DELETED by Zoho

      Hi All, I am reaching out today because of a big issue we have at the moment with Zoho Analytics and Zoho Invoice. Our organization relies on Zoho Analytics for most of our reporting (operationnal teams). A few days ago we observed a sync issue with the
    • I'm getting this error when I try to link an email to a deal inside the Zohomail Zoho CRM extension.

      When I click "Yes, associate," the system displays an "Oops!! Something went wrong" error message. I have attached a screenshot of the issue for reference.
    • CRM gets location smart with the all new Map View: visualize records, locate records within any radius, and more

      Hello all, We've introduced a new way to work with location data in Zoho CRM: the Map View. Instead of scrolling through endless lists, your records now appear as pins on a map. Built on top of the all-new address field and powered by Mappls (MapMyIndia),
    • Adding custom "lookup" fields in Zoho Customization

      How can I add a second “lookup” field in Zoho? I’m trying to create another lookup that pulls from my Contacts, but the option doesn’t appear in the module customization sidebar. In many cases, a single work order involves multiple contacts. Ideally,
    • Zoho Sheet - Desktop App or Offline

      Since Zoho Docs is now available as a desktop app and offline, when is a realistic ETA for Sheet to have the same functionality?I am surprised this was not laucned at the same time as Docs.
    • ZOHO add-in issue

      I cannot connect ZOHO from my Outlook. I am getting this error.
    • Issues with Actions By Zoho Flow

      Hi, I have a workflow that fires when a deal reaches a stage. This then sends out a contract for the client to sign. I have connected this up through Actions by Zoho Flow. Unfortunately this fails to send out. I have tracked it down to the date fields.
    • Special characters (like â, â, æ) breaking when input in a field (encoding issue)

      Hey everyone, We are currently dealing with a probably encoding issue when we populate a field (mostly but not exclusively, 'Last Name' for Leads and Contracts). If the user manually inputs special characters (like ä, â, á etc.) from Scandinavian languages,
    • Set Custom Icon for Custom Modules in new Zoho CRM UI

    • Which WhatsApp API works seamlessly with Zoho CRM?

      I’m exploring WhatsApp API solutions that integrate seamlessly with Zoho CRM for customer communication, lead nurturing, and automation. I would love to hear insights from those who have successfully implemented WhatsApp within Zoho CRM. My Requirements:
    • Next Page