What's the easiest way to provide links in a view, unique for each record, that will direct the user to the view/edit form for the related record? This feature is built into other web application developer systems.

Example:

A form [Companies] has a lookup field called "CEO" referencing another form [People].

In the Companies table view, the name of the CEO in the CEO column is a hyperlink. When the name is clicked, the view/edit form for that person is opened.